Emiratisation Summit 2015

Leading eMiRaTiSaTiOn paTROnS and piOneeRS incLuding:H.e. Mohamed ali al BastakiAssistant Undersecretary for Community AffairsUAE Ministry of Presidential Affairs

Serap ZelHuman Resources DirectorMaersk

dr. ayoub KazimManaging Directordubai Knowledge Village and dubai international academic city

dr. naji al-MahdiExecutive Directornational institute for Vocational education

dr. Sultan KarmostajiDirector of Abu Dhabi Men’s and Women’s CollegesHcT – Higher colleges of Technology

prof. Mohamed albailiDeputy Vice Chancellor, Academic Affairsuae university

ahmed el ZoghbyChief Human Resources Officer, Middle East & Africapepsico

Bakr darwishAssociate HR Directorprocter & gamble (p&g)

Maha al MansouriDirector, Emiratisation & Human CapitalMasdar

#emiratisation15

2 - 4 February 2015ADNEC • Abu Dhabi • UAE

FORUM

THE

#emiratiYouth

Live case studies from leading employers on best in class Emiratisation

Walk away with practical strategies for attracting, retaining and engaging top Emirati talent

Hear new expert speakers representing key public and private employers, universities and ministries on how to collaboratively drive uae nationalisation forward

Contribute to the 2020 National workforce by developing and nurturing your emirati talent

eXcLuSiVe

Meet and engage with

100+ Emirati Studentsfrom the Nation’s top universities

www.EmiratisationSummit.com

Emirati Youth Forum Sponsor

an informa event

Powered By Gold Sponsor Innovation Partners

Creating ALasting Legacy

For The UAE’s Future

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daY OneMOndaY, 2 FEbRUARy 2015

www.emiratisationSummit.com

Bridging the gap between employers and their future national workforce, the Emirati Youth Forum is the only platform in the uae gathering 100+ emirati students from across the Nation’s top universities and academies to meet and interact with potential employers. The forum provides an unrivaled opportunity to engage in an open dialogue with the Nation’s future talent, to find out how they perceive working in the private sector, what motivates them and what they believe that you as an organisation can do to attract and retain top Emirati talent.

WHAT’S HAPPENING AT THE eMiRaTi YOuTH FORUM? Get your top questions answered by your future national talent and collate their expectations, priorities and recommendations to

shape your Nationalisation strategy Live voting with 100+ Emirati students to get real and accurate statistics that you can base your Emiratisation scheme upon Highly interactive formats allowing a two-way dialogue between Emirati students with their future employers Motivational Keynotes by Emirati Role Models sharing their journey and guidance with the future generation

ARE yOU AN eMiRaTi STudenT OR UNIVERSITy CAREER ADVISOR? Do you want to meet the country’s top private and public employers? Would you like to hear advice from successful Emirati leaders? Do want to discuss potential career and job opportunities with the nation's

leading employers? Contact Hoda Abdelhay on [email protected] or call +971 4 407 2668 to get an Emirati Student Complimentary Pass to the Youth Forum.

PARTNER WITH THE uae’S pReMieR eMiRaTiSaTiOn eVenT AT TawdHeeF – THE NATION’S LEADING EMIRATI CAREER FAIR

The emiratisation Summit is the perfect platform for you to be positioned as a pioneer in Emiratisation in front of future National talent and other top employers. why Support the Summit? Boost your employer brand by aligning yourself with Tawdheef

- the UAE’s leading Emirati career fair, to show support and commitment for Emiratisation

Position your organisation as an employer of choice and a leader in Emiratisation

Access hundreds of young Emirati students and fresh graduates from several disciplines

Meet senior HR executives from some of the top companies in the UAE to broker new business partnerships

Get in touch with Ben Jones on +971 4 407 2432 or [email protected] to know more about our

partnership opportunities.

9AM - 1PM

THE eMiRaTiSaTiOn MaSTeRcLaSS 2PM - 5PM

boost Employer Retention And Engagement for the UAE Nationals

Investing in the retention and engagement of Emiratis is now more crucial than ever to the sustainability of an organisation. Studies on this subject have shown that although many organisational leaders are aware of engagement and retention challenges, they lack the resources to initiate changes that will address these problems. This hands-on masterclass will enable you to understand and identify the factors influencing engagement and retention of UAE Nationals, and find out what the Employee Value Proposition can include. You will learn how to design a programme specific to your organisation that will increase the engagement and retention of your staff. Finally, you will leave with practical tools to ensure a perfect rollout of your programme.

Masterclass leader to be announced soon. Please check the event website for updates www.emiratisationsummit.com

FORUM

THE

#emiratiYouth

daY TwOTueSdaY, 3 FEbRUARy 2015eMiRaTiSaTiOn SuMMiT

08.00 Registration And Morning Coffee

08.55 Opening Remarks From The Chair

09.00 eMiRaTi YOuTH FORuM FindingS From The Minds Of The new emirati generation:

Shape Your emiratisation programme To Support The Future national workforce

Key findings from the Emirati Youth Forum will be presented along with recommendations, opinions and results discussed with over 100 Emirati students and graduates on their expectations, priorities and ambitions.

09.20 Have Your Say: interactive polling Session Setting the tone for the rest of the agenda, this session will help you put matters in perspective and generate insight to support your Emiratisation practices.

09.30 naTiOnaL deVeLOpMenT are we prepared For The 2020 national workforce development? � Assessing the current legislation landscape and evaluating

how it supports young Emirati participation in the future workforce

� Diamonds in the rough – uncovering and nurturing the young Emirati potential to lead the country’s economic growth

� How will mandatory national service impact the future Emirati talent pool?

� How can we get to where we want to be a decade from now?

He Mohamed ali al Bastaki, Assistant Undersecretary for Community Affairs, uae Ministry of presidential Affairs

Maha al Mansouri, Director, Emiratisation & Human Capital, Masdar

dr. Sultan Karmostaji, Director of Abu Dhabi Men’s and Women’s Colleges, HcT Zuhair al Haj, Director of HR & Localisation, MENA, al Futtaim group

Moderator: essa al Mulla, Executive Director, emirates national development programme

10.10 eMiRaTiSaTiOn in THe pRiVaTe SecTOR career Mapping and development: The Key To Successful emiratisation in The private Sector

Attracting talented Emiratis and competing with higher pay at other istitutions has been the overriding challenge for private corporations. So what can the private sector offer to Emiratis that is different? Why is working for private companies valuable? Career progression and development are two key aspects differentiating the sector. This case study will uncover what successful Emiratisation looks like in a private company.

Zuhair al Haj, Director Of HR & Localisation, MENA, al Futtaim group

10.40 LeadeRSHip deVeLOpMenT ‘Make’ Your emirati Leaders: developing nationals To Lead national growth With Dubai Expo 2020 and businesses thriving, the role of National leadership is absolutely crucial to inspiring the workforce and leading change. High potential Emirati talent should be front and centre in executing business plans. The session discusses the importance of having National leaders in the corporate world and sharing strategies for developing and nurturing your potential leaders.

11.10 The emirati Majlis – a Structured networking and Refreshment Session

This unique facilitated session will give you the opportunity to meet your Emiratisation peers and exchange practices and insights. Bring a lot of business cards!

11.45 eMpLOYeR BRanding Become an employer of choice For nationals: Effective Strategies For Attracting Nationals And promoting Your employee Value proposition

Your employer brand can make or break the success of recruiting and retaining top Emirati talent. Companies need to communicate and promote themselves among the National community to maximise their reach into their target market. Identifying the priorities of Emiratis and how to best communicate with them is crucial to building a strong brand. This case study will share how your company can stand out in an increasingly competitive employer market through effective branding.

12.15 The emiratisation Task Force Vote which roundtable topics you'd like to be discussed.

Discussion will last 30 minutes and then each moderator will present his or her table's findings.

� Building Innovative Total Rewards Packages � Retaining Emirati Employees � Integrating Emiratisation Into Corporate Culture � Engaging With Your Emirati Workforce � Attracting And Recruiting High Calibre Emiratis

12.55 Networking Break And Opportunity To Visit Tawdheef

13.25 educaTiOn and eMiRaTiSaTiOn Building Strong Foundations: discussing The

education Landscape and aligning it with Labour Market Realities � Aligning education systems with future demands of the

2020 workforce � Vocational education: Investing in skill-based training to

fast-track the employment of high-school leavers � Primary education: Career guidance at an early age to

educate Emirati students on available career paths � How can corporates work with educational institutions to

integrate Emirati students in real-life work experiences? clare woodcraft-Scott, Chief Executive Officer,

emirates Foundation prof. Mohamed albaili, Deputy Vice Chancellor,

Academic Affairs, uae university Hala M. alturki, CEO, Themar academy dr. ayoub Kazim, Managing Director, dubai Knowledge

Village and dubai international academic city

14.05 aTTRacTiOn and RecRuiTMenT attracting nationals To non-Traditional careers in The private Sector By Optimising employee Value proposition

There are certain professions in the private sector that Nationals are not attracted to but that contribute highly to the GDP growth. Whether it’s the general perception towards these sectors or that Emiratis are simply not drawn to them, companies need to understand the real reasons and make these less conventional industries more appealing to UAE Nationals. This session aims at uncovering how private companies can attract and recruit Nationals in growing non-traditional sectors.

Zainab Al Saffar, Recruitment Manager, Masdar

14.35 Line ManageR'S BuY-in How can Line Managers create a culture Of employee engagement To drive emiratisation Forward? � How capable are line-managers in working with

Emiratis? � Outlining the communication skills and knowledge

expatriate managers need to successfully manage National talent

� How can managers motivate National talent and help with integration into the corporate work environment?

Fareda abdullah, VP of Human Capital & Corporate Communications, Majid al Futtaim group

15.00 Closing Remarks From The Chair And Beginning of Lunch


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BOOK BeFORe15 NOVEMbER AND SaVe UP TO $1,099

08.30 Registration And Morning Coffee

08.55 Opening Remarks From The Chair

09.00 eMiRaTiSaTiOn: a BuSineSS pRiORiTY not Just an HR initiative: driving emiratisation From The Top To embed it into Business culture � Aligning Emiratisation with your business ambitions and

making all units and managers accountable for meeting objectives

� Effectively communicating your Emiratisation strategy to get buy in from the top

� Increasing cultural awareness across the organisation to improve the integration of your Emiratisation strategy

Bakr darwish, Associate HR Director, procter & gamble (p&g)

09.30 TaLenT deVeLOpMenT: pepsico’s nationlisation case Study developing Organisational capabilities and Talent For nationals with diverse Backgrounds

ahmed el Zoghby, Chief Human Resources Officer, Middle East & Africa, pepsico

10.00 eMiRaTiSaTiOn peRcepTiOnS challenging Traditional Mindsets: discussing perception Towards emiratisation and The need To adapt and change � Understanding the mindsets of both the UAE National and

job seeker to effectively manage expectations � How can organisations work with families, universities, the

community and NGOs to engage in an environment that fosters National talent?

� Are employers still seeing Emiratisation as a quota? Is ghost Emiratisation still being adopted? Discussing the employer’s perceptions and the need for change

dr. naji al-Mahdi, Executive Director, national institute for Vocational education

essa al Mulla, Executive Director, emirates national development programme

Fareda abdullah, Head of Human Resource, Majid al Futtaim group

10.40 Morning Coffee Break And Opportunity To Visit Tawdheef

11.10 THe aRT OF engaging eMiRaTi TaLenT driving a High Business performance culture Through employee engagement � How engaging with Emiratis improves business results for

your organisation � Making Nationals feel part of the business culture from

day one: Creating a work environment that fosters employee excellence

� Engagement and leadership: Leaders establishing a two way dialogue with Emirati employees to ensure engagement and retention

� Should Emiratis have their own engagement programme?

Hessa al ghurair, Head of Human Resources, Tanfeeth

11.40 Managing TaLenT High potentials + career paths: The answers To Managing emirati Talent For improved engagement and Retention

There are many strategies to improving engagement and retention but when it comes to Emiratisation, career development and identifying high potentials are key ingredients. Along with selecting and grooming your Emirati HIPOs to become future leaders, investing in career development plans are two strategic priorities for boosting Emiratisation. This session will demonstrate how a leading company is managing National talent by leveraging their HIPOS and career development plans to retain Emiratis.

12.10 ReTenTiOn

Retention Strategies That Foster development For and Loyalty From uae nationals � Leveraging what the private sector can offer to retain

Nationals � L&D and career advancement opportunities are key to

retaining Emiratis – How can you integrate them into your retention strategy?

� How can pre-scheduled “save” conversations with your top Emirati talent reduce turnover rates?

� Does your management communicate and recognise Emirati employees? Highlighting the importance of building dialogue as key ingredients to the retention process

Serap Zel, Human Resources Director, Maersk nadia ali al Mehairi, Director of Guidance Department,

uae Ministry of Labour

12.50 Networking Break And Opportunity To Visit Tawdheef

13.20 TOTaL RewaRdS it’s not always The Money: designing a Total Rewards Strategy That attracts and Retains Top emirati Talent

Other than pay and financial rewards, numerous other influencers are implemented to attract, retain and engage with UAE nationals. What are they and how are they adopted? This case study will look at unveiling how C&B drives Emiratisation in the private sector. From crafting innovative benefit packages to aligning total rewards programmes with retention schemes and wider business objectives, this session will share real-life experiences from a leading HR practitioner..

dr. pon Mohaideen pitchai, Director - OD and Rewards, dubai properties group

13.50 cOacHing and MenTORing

coaching and Mentoring To cultivate a Sustainable pipeline Of emirati Talent � The business of managing people: Coaching Emirati talent

to drive organisational success � Embedding a coaching culture into your Emiratisation

programmes � Successful Mentor / Mentee relationships: Investing in

quality mentoring to provide Nationals with long-term personal development

14.20 Closing Remarks From The Chair And Beginning of Lunch

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With Dubai gearing up to host the 2020 World Expo and with Abu Dhabi realising its 2030 Vision, the need for qualified UAE National professionals will increase and competition for this talent will only intensify, especially in the above mentioned industries. Ironically, most of these industries are not preferable options for Emirati nationals in particular, leading to a renewed dependence on expatriates. However, by 2020, this trend is expected to shift significantly to increase the representation of Emirati nationals in these emerging and dynamic sectors. The private sector will need to be pro-active, and work along with the public sector to make itself more attractive to UAE nationals. Emirati Talent and Leadership Development is absolutely crucial to inspire the national workforce and lead change efforts. Retaining And Engaging Nationals will be a key challenge in the private sector. In a 2014 report by the HR Observer, more than 170 polled companies in the region said that employee engagement was their number one priority for 2015 and beyond.

All these topics and challenges will be addressed in real-life case studies, interactive panel discussions and roundtables at the emiratisation Summit and led by Emiratisation pioneers and advocates.

BANKING & FINANCEHOSPITALITY REAL ESTATE &

INFRASTRUCTURETRANSPORTATION

& LOGISTICS RETAIL

TOP 5 SecTORS THaT wiLL gROw

SIGNIFICANTLY AS A DIRECT IMPACT OF THE

wORLd eXpO *

DEVELOPING THE 2020 NATIONAL WORKFORCE TO MEET THE ecOnOMY’S gROwing deMandS

gOLd SpOnSOR

In Arabic, ‘Tanfeeth’ means ‘getting the job done’ and that’s exactly what we intend to do. As the GCC’s first large-scale Business Services company and a fully-owned subsidiary of Emirates NBD, we’re committed to delivering customer service and

operational excellence for our clients. We do this through our expertise in implementing customer service solutions, as well as transforming and running operations across the entire business value chain. We believe that good customer service and transformational change is underpinned primarily by the quality and happiness of your staff. For this reason, our priority is our people and we make this a reality through our comprehensive and progressive HR platform.

eMiRaTi YOuTH FORuM SpOnSOR

ICAEW is a world leading professional membership organisation that promotes, develops and supports over 142,000 chartered accountants worldwide. We provide qualifications and professional development, share our knowledge, insight and technical expertise, and protect the quality and integrity of the accountancy and finance profession. As leaders in accountancy, finance and business our members have the knowledge, skills

and commitment to maintain the highest professional standards and integrity. Together we contribute to the success of individuals, organisations, communities and economies around the world. Because of us, people can do business with confidence. ICAEW is a founder member of Chartered Accountants Worldwide and the Global Accounting Alliance.

innOVaTiOn paRTneRS

The Talent Enterprise is the region’s leading ‘think’ and ‘do’ tank dedicated to the elevation of human capital in the region. We advise our clients on their most critical employability,

nationalisation, assessment, talent management, leadership development, employee engagement and performance opportunities. Our approach to human capital is fresh, evidence-led, innovative and practical. Our clients include policy-makers, public and private sector employers as well as educational institutions seeking to get the best out of their people and organisations.

For over 60 years, Pera Training has brought first-rate tailored learning solutions to all areas of the UK economy and we are now one of the largest providers of government

funded and commercially tailored training programs, offering Apprenticeships, Higher Apprenticeships, Traineeships, Diplomas, NVQs and Functional Skills. We identify the requirement for effective blended vocational training, using ICT to provide certain functional aspects of learning. We have developed our presence in the Middle East providing into-work, skill development and capacity building programs through established partnerships.

eMiRaTiSaTiOn SuppORTeRS


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deLegaTe pRice Book Before15 november 2014

Book Before7 december 2014

Book Before6 January 2015

Final price after6 January 2015

entire event(Summit, youth Forum & Masterclass) $3,199 $3,399 $3,599 $3,799

Summit & Youth Forum $2,599 $2,799 $2,999 $3,199

Summit Only $1,999 $2,199 $2,399 $2,599

Masterclass Only $799 $899 $999 $1,099

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RegiSTeR TOdaYGo to www.emiratisationSummit.comCall +971 4 335 2437Email [email protected]

#emiratisation15

SHAPE yOUR paTH TOwaRdSeMiRaTiSaTiOn eXceLLence


eVenT aT a gLance

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wedneSdaY4 February 2015

ADNEC • Abu Dhabi • UAEaM emirati Youth Forum

emiratisation Summit pM emiratisation Masterclass

CALL: +971 4 335 2483E-MAIL: [email protected]

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Emiratisation Summit 2015