Digital Marketing Strategy Anphabe HR 2016

Digital Marketing Strategy

Presented By Duc Duong

• OVERVIEW• CREATIVE IDEA • THE PLAN

CONTENT

OVERVIEW

Source : freewebsitereport.org

Source : freewebsitereport.org

Anphabe.com

Source : similerweb.com


vietnamworks.com

careerbuilder.vn


jobstreet.vn


CHALLENGE

Mission : Connect millions of professional in Vietnam to their next successes through valuable contacts, useful knowledge and worthy career opportunities.

Competitive Market: In 2015, Towers Watson's management Consultant in Vietnam, each year, the percentage of resignation voluntary leave about 12%. These people are the majority of the key figures in the company, with high yield and high achievement. And in Vietnam, the reason good employees leave jobs because ... Unsuitable with boss.

Human resources personnel: hard to prevent good employees with other companies to entice and accept “sống chung với lũ". Besides, the planned deal, try to keep the most critical character, but apart from competitive salary to make the relationship closer to the love they feel, have cohesion.

THE LIGHT

Vietnam joined the TPP Agreement and Strengthening human pressure, improve labor productivity, develop innovative workforce in service industries.

More than 44 million people use the Internet in Vietnam, demand for knowledge usurped trades on a high. Mobile usage rate and more and more interaction on the phone.

78% of senior personnel have own Website to share knowledge, build Brand Name but limited knowledge sharing channels.

The recruitment website in Vietnam no direct sharing, passive and one-sided. Inability to connect people and connecting opportunities

SUNSHINE

An increasing number of companies with foreign capital of 51% was established, senior recruitment needs will be increasing and webiste anphabe.com is definitely the choice.

Recruitment time will be shortened even more by Brand Name, relationship, social media between the company and employees through anphabe.com

The employee has the ability to share knowledge, learn, build brand name through anphabe.com

HR management will become increasingly more complex, between people, vision, relationships, emotions and salary will easily be managed at anphabe.com

ANPHABE’S CONTRIBUSIONS

Sex: Male/FemaleAge: 25+Level: Senior, manager….Experience : 2 year and more Education: University, Master…


PRODUCT HOBBY

RELATIONSHIP LIFE STYLES


ContentNetwork

Business

Job

User

Share


Content related to my hobbies 59%

Self-improvement tips 56%Music / songs 36%

Inspirational quotes 34%

Recipes 30%

Phone wallpapers 17%

Emoji / emoticons 14%

Chat app stickers 13%

Favourite celebrity info 13%

Mobile skins/Themes 12%

Ringtones 12%

Source : omnicom media group 2015

( I M )

( w e b / a p p )

( Y o u t u b e , e t c . )

36% 28% 36%

42%

20% 38%

39% 22% 39%

CLICK ON VIDEO

Noticed Clicked-on Ignore

A n i m a t i o n / v i d e o

A n i m a t i o n / v i d e o

O n l i n e v i d e o



EMAIL ADS


T H A I L A N D 53% 18% 29%

M A L A Y S I A 47% 23% 31%

P H I L I P P I N E S 42% 28% 30%

I N D O N E S I A 38% 32% 30%

V I E T N A M 36% 34% 29%



NEWSFEED ADS


T H A I L A N D 53% 20% 27%

P H I L I P P I N E S 44% 28% 28%

V I E T N A M 39% 29% 32%

M A L A Y S I A 45% 18% 37%

I N D O N E S I A 33% 16% 51%




Business

TalentNetwork

CONCLUSION

With non-stop efforts, Anphabe.com will integrate with the online market trends, combined with his passion Connecting People - Connecting Opportunities and create value for high-quality workforce in Vietnam, produce abundant supplies for businesses seeking talent. Anphabe.com understand the true value of the employee, the tremendous value of the business and the needs of society, such as:- Quality knowledge sharing will create a change in the people, the knowledge selected a more

sophisticated way. Creating a natural impulse of human beings to affirm the value itself.. - Now easily search for talent to serve business goals .- Society will develop.

In other words, Anphabe.com are connect, share and share with all strata of society.

CREATIVE IDEA

SHARE AND SHAREshared knowledge and connections

Interested job level and

brand of the business that

they will work.

Growing demand for

human resources in the region is increasing.

The bridge between

businesses and employees.

User

ANPHABE SOCIETY

WIN – WIN - WIN MODEL

Ready to share their

experiences, their

knowledge. Connect

additional relationshipsCreating

favorable conditions

for laborers to access shared

resources

Combining the

technology available and

the Online and offline

activities to share

knowledge and connect with people

User

Anphabe.com

SOCIETY

Implementation is the purpose of

improving knowledge of

each profession.

Promote Brand name and building are beautiful

pictures.

Make to easy Brand, increasing post and the amount of interaction on

the website.

STAKEHOLDERS ANALYSIS

KEY STAKEHOLDERS

Increase traffic

Increased brand footprint

Increased Content

Develop Website

Increase traffic

Purposes:- Increase qualified traffic to the site by 20%

within identified online channels that target audience with low cost.

- Understand our existing customer database and how they interact with the website.

- Increase registered CV quality by 15% within targeting the right job for the right person when they looking for work.

- Increase Direct Traffic by 50% through the development of content and user experience on the website ....

Increased brand footprint

Purposes:- Change in thinking: Anphabe is job search Website

high quality, knowledge sharing page and connecting people in the same field via online channels.

- Promote Benefit of Website: useful knowledge, valuable contacts and worthy career opportunities with content right profession for the right audience, at the right time.

- Promote Big Job and discussions topic via online channels.

Increased Content

Purposes:- Developing relevant content of the user’s

trade- Collecting new information, trends to

develop content continuously matching each target group and

- Push users to share content on the website by accumulating points or certificate ....

Develop Website

Purposes:- User-firendly: PC, Mobile, Table - Easy operation on website: easy job

search, find information easily, share knowledge easily, connect easily via currently communicating with its existing customer database

- interactions with existing users and collect more users via CRM system

- Increase Pageview, Time on site…..

THE PLAN

PHAESE 1:Công việc ngàn đô – ngàn kiến thức đang chờ

bạn

PHAESE 2:Anphabe dẫn đầu xu hướng kết nối kiến thức và cơ hội việc làm.

PHAESE 3:Nơi khẳng định kiến thức và cơ

hội ngàn đô

Công việc ngàn đô – ngàn kiến thức đang chờ bạn: Attract attention of the publics Anphabe through activations, mass media, and interacted communication activities such as social media, digital , email, PR, owned

Phase 1 Phase 2 Phase 3

Anphabe dẫn đầu xu hướng kết nối kiến thức và cơ hội việc làm: Bring the real information to competition through activations, Anphabe event, influencer and on – site communication activities through via Social media, discussions Topic.....

Nơi khẳng định kiến thức và cơ hội ngàn đô:Keep updating new information, trends about report trades, tips…. It’s promoted to the public through social media, etc.

Phase 1Công việc ngàn đô – ngàn kiến

thức đang chờ bạn(2/2016 – 4/2016)

Phase 2Anphabe dẫn đầu xu hướng kết nối

kiến thức và cơ hội việc làm( 5/2016 -10/2016)

Phase 3Nơi khẳng định kiến thức và cơ hội

ngàn đô

(11/2016 – 12/2016)Objectives

Attractive target customers John now and register CV on the Website.

Collect more Big Data and analysis Change the user’s Top of my about

the brand

Keep communication on-site and off-site through engagement activities.

Promote the event program Getting more registration and more

traffic

Maintain relationship with key stakeholders

Implementation

• Increase awareness about Anphabe.com

• Spread out Anphabe’s Brand on online media

• Implement advertising execution.• Send messages to users of the

Job and knowledge sharing.• Make Website can do better

interact with users.• Develop content for Website,

User• Contact with influencer and invite

them to talk about the Event• Invited to share their pages on

Anphabe.com and chat more.• Online Pr Articles publishing.• Share Pr Articles on any relevant

Forum,Group on social media.• Following Registration and

tracking source to Website.

• Maintain managing website and social media.

• Online Pr articles publishing.• Develop content for Website, User• Send messages to users of the Job and

knowledge sharing.• Get more Traffic and Registration CV• Preparing and things related to Event• Analysis of information, control Big

data• Remarketing to user on website.• Share Articles on any relevant

Forum,Group on social media.• Following Registration and tracking

source to Website.

• Remarketing to user on website• Develop content for Website, User• Send messages to users of the Job

and knowledge sharing• Maintain communicating through

Website and Social Media.• Share Articles on any relevant

Forum,Group on social media.

Channels

Email marketing anphabe.com – Landing Page

PR Online, Fan Page majors, Forum

Facebook as Influencer

Content, Forum

Facebook Ads

Influencer

Content

Google Ads Influencer

Content Email Marketing Email Marketing Data Management ( CRM)

PR Online, Fan Page majors, Forum

Data management(CRM)

Facebook Ads Anphabe.com – Landing Page

Remarketing

Anphabe.com-Landing PageAD Exchange Data Management

(CRM)Event

Remarketing EventOutcomes

• Awareness about Anphabe amongst Key Stakeholders is increased

• Increase traffic to Website: 30,000 user

• Increase Registration : 3000

• Increase Registration : 10.000• Communication flow is smooth.• Information about Anphabe spreads out

on online and social media to attract people’s interactivities.

Phases 1

Công việc ngàn đô – ngàn kiến thức đang chờ bạn

STAKEHOLDERS FOCUSING

Media• Digital : Google Ads,

Landing Page, content, Programmatic Ads

• Social Media: Facebook ads, content

• PR Article• Email marketing• Forum Seeding

CRM• Control Big Data and

analysis of user behavior

• Control registration rate and classify trades

InfluencerLooking for the the person for each sectorPrepare content for Phases 2

MediaDigital

Facebook ads

Google Ads

Anphabe.com

Email marketing

Forum seeding

Content

Programmatic Ads

DIGITAL – anphabe.com

Landing Page Big Job

Discussions

DIGITAL – Facebook Ads

Facebook ads Maintain content and images related to the user

DIGITAL – Google ads

GDN – GSN - Remarketing

DIGITAL – Programmatic Ads

Banner Ads – Remarketing – Cheap – Easy Control - CRM

DIGITAL – Forum Seeding

Influencer

Mr. Dinh Le Dat – CEO of Ants Promatics Ads Mr. Nguyen Thanh Binh –

Director of Coc Coc

Phases 2

Anphabe dẫn đầu xu hướng kết nối kiến thức và cơ hội việc làm


Media• Digital: Landing Page,

content, Programmatic Ads


• Email marketing• Forum Seeding

Event• Control the number

of participants• Control the number

of events will be organized

InfluencerLooking for the the person for each sectorPrepare content for Phases 3

Digital

Facebook ads

Anphabe.com

Email marketing Content

Programmatic Ads

Event

Off-siteOn-site

Event Design and decoration

Key Event Website –

Social Media

Media & Event

Forum

Google Ads


Landing Page Big Job

Discussions


Facebook ads • Maintain content and images related to the user.

• Update new information about event , tips….


GSN - Remarketing





• The event program is designed according to the theme. People to attend the event will feel optimistic, energetic and eager.

• Surrounding the event space is the image of the subject, accompanied by a picture of the site.

Key Event

More Theme:- Marketing- IT- Creative- Engineer- Sale - ……..

Phases 3

Nơi khẳng định kiến thức và cơ hội ngàn đô

Media• Digital: Landing Page,

content, Programmatic Ads


• Email marketing• Forum Seeding

Event• Control the number of

participants• Control the number of

events will be organized


Digital

Facebook ads

Anphabe.com

Email marketing Content

Programmatic Ads

Event

Off-siteOn-site


Key Event Website –

Social Media

Media & Event

Google ads


Article

Email Marketing Landing Page


Facebook ads • Maintain content and images related to the user.

• Update new information about event , tips….





GSN - Remarketing

Key Event

More Theme:- Marketing- IT- Creative- Engineer- Sale - ……..

THANKS

Recruiting & HR

Digital Marketing Strategy Anphabe HR 2016