Upload
barclay-jones-recruitment-technology-and-social-media-for-recruitment
View
55
Download
2
Embed Size (px)
Citation preview
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
The 3Cs that Every Recruitment Leader Needs in
2018
(and how RecTec and Marketing Will Deliver them)
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Wayne Barclay
Director
@WayneABarclay
Lisa Jones
Director
@LisaMariJones
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
We Make Recruiters More Successful
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
APSCo Awards for Excellence…
Affiliate Member of the Year!
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Click!
Who are you?
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Type
Give me three words to
describe 2017
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Type
What are your biggest challenges for 2018?
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Marketing ROI
Faster
Placements
Successful
Consultants Less Stress
Time!
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Choose
Are you ready for GDPR?
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Want access to our GDPR webinar? Type GDPR in your chatbox!
It’s NOT justabout compliance!
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Choose!
What do you need more of in 2018?
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Your 3Cs
Candidates
Clients
Consultants (and
cash)
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
You need to be innovative in 2018 to “nail” the 3Cs
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Money – bc3000Paper - ad105Phone - 1860
Computers - 1947Internet - 1969
Spreadsheets - 1979CRM - 1989
Recruitment agencies became a “thing” - 1902
Recruitment Innovations?
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
TypeWhat will be
innovative next year?
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Any parents on this webinar?
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Book Innovation: Eric Hill
Created the “flap”
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
What will Recruitment Innovation be in 2018?
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Is it a really cool use of Canva /
PowerPoint for job adverts?
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Or Canva, Photoshop etc?
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Is it LinkedIn Recruiter?
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Is it LinkedIn Recruiter?
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Is it AI?
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
AI?
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
If innovation is…
The process of translating an idea or invention into a product or service that creates value or for which customers will pay.
Then funky images /
LinkedIn Recruiter
and AI – are not good
enough!
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
What if the tech being created for recruiting is not for agencies –only for internal recruiters….
You need to get on the defensive! And get clever!
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitCleverPlus innovation is not restricted to tech… but we have begun to kid ourselves that it is!
You don’t need to imagine a world where recruiters are so paralysed by technology options that they don’t pick up the phone!
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
We risk abdicating recruitment to technology!
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Recruitment Innovations for
2018
to get more of the 3Cs
5…4…3…2…1!
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Candidate Management
“you’re data rich and candidate poor”
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
What’s your culture?
90% of candidates complain that Recruiters don’t get back to them?!
Do you know the perception of your business with your target market / candidates?
<5% of your database has regular contact from your recruiters.
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Choose!
Do you have an effective Candidate
management strategy in your business.
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Tips for Candidate Management
Are your People, Process, Systems geared up for Candidate management?
Map out your process for advertising and candidate response process
Get a team to manage all advert responses… where is the gold?
Train everyone on it and ensure its monitored
Use Templates within the CRM
Get Marketing to send regular info / updates to candidates?
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
CRMFirst
Create a USPGain Confidence
Be CompetitiveReduce your time to hire by
50%!
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Our survey says!
90% of recruitment leaders think their CRM is the first port of call for their recruiters
Only 17% of recruiters check the CRM first
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Our survey says!
80% of placements made in 2016 were already on the CRM
Meanwhile 60% of recruiters saying
finding quality candidates is their
biggest problem
70% of
recruitment
leaders would like
to change their
CRM
45% of recruiters say “meh!” to their CRM
22% of recruiters feel
they are working with an
outdated CRM
48% of recruitment
agencies plan to
increase investment
in tech investments
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
StrategiesCRMFirst is not a choice, its your culture!
Debug the recruitment process and align CRM.
Management need to be experts on the system and hooked on MI.
Train and support your users - continuous improvement.
Look for analytics tools to help drive process!
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Marketers Delivering 3cs!
Not just clicksNot just pretty things
Candidates / Clients / Consultants
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
82% of marketers who blog daily have generated customers from their blogs
75% don’t know how to measure the ROI of their efforts
73% are frustrated by recruiters not getting why marketing is important
20% don’t have the tools that they need to be successful
82% love seeing lead gen and profit as a result of their efforts
Marketers Love Stats!
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Genuine sector partnerships
Content to generate cash not just clicks
Automated email marketing
Antidote to GDPR
…Sales-led marketing
Marketing Tactics
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever Getting
“Natural”
Natural language
processing for job
descriptions
Removing unconscious bias
Women in tech (not on
Google!)
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Get Smarter with Talent Attraction!
Gender-neutral wording!
Removing gender biased words from job
descriptions can increase the number of
applicants by 42%
Do “Rock Stars”
and “Geniuses”
help or hinder job
applications?
Even Google struggles
with equality – the
number of women at top
level has dropped
significantly
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Unconscious Bias
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
So – what is theCOOLEST TOOL
in Recruitment for 2018?
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
The Recruiter!
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Over 27,788 recruitment
agencies in the UK…
69% of clients would choose a
recruiter recommended to
them
61% of Recruitment Leaders
are stressed about hiring their
own recruiters… they admit
that their strategies need
“upgrading”
65% of recruiters have
between 1 and 4 years of
experience, and only 16%
have 5-9 years
Recruiters can make
or break a
recruitment
business – so you
need to attract and
retain the best!
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
FORMO =Fear of Recruiters Missing Out
Stop just buying things! The coolesttool is the Recruiter
Revel in your process – and
your data!
Is what you have good enough?
Problem between the chair and keyboard?
KISS your recruiters in 2017!
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Choose!
KPIs are…
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Type KPI into your chatbox and we’ll send a copy when it’s live!
Recruiter Success E-Book: KPIs are
Critical
for Growth
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
ChooseMy managers
are…
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Dump the “training is a luxury” mantra
Work the 70:20:10 rule
Get your managers engaged and accountable
Less option paralysis and more process
Effective KPIs
Don’t “de-niche” your business - content for them to talk about
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
70:20:10
70 % on the job / practice / challenges
20 % conversations with others
10 % training
Are you only focussed on the 10%?
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Stop “buying” training for your teams
Start delivering change through training,
management culture and measurable processes
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
The J curve?
Current
Desired
!! Valley of Doom !!
(where change dies…)
What actually
happens
What we
expect How are you managing change?
Stop digging deeper into
this valley (hole)
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Don’t take billers away from Billing!
Pop quiz questions for
phone calls
Quick flip sessions to
get them competitive
Survey your database
for frustrations / senses
of humour / approach to
tech / CONTENT
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Not just more phone and face time…
create and measure more relevant activities to create STICKINESS!
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
2018…
2017 Part 2?
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Innovation is not about tech, or spending your IT
and marketing budget
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
It’s about being competitive…
…having a plan
Keeping people happy whilst creating profit
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Get the Best 3Cs in 2018!
Candidate Management
5
CRMFirst
4
Marketing
ROI
3
Unconscious
Bias
2
The
Recruiter!
1
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
What’s your takeaway?
(What are you going to do now?)
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
Questions?
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
What Recruitment Leaders Need toSTOP Doing
Type STOP and we’ll send this to you
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
See ROI from AwardsEvents (without even entering?!)
Type AWARDS and we’ll send this to you
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever
For free
recruiter and
marketing
advice, tutorials
and guides…
Subscribe to
our Recruiter
Blog, YouTube
and Podcast
barclayjones.comMaking Recruiters More Successful
@BarclayJones
#RecruitClever