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Business Unit or Functional Area 1
Developing a Labour Market Strategy:
A Global Data Driven Approach
3rd Annual Employing Foreign Workers Conference
May 20, 2015
Presented by Shantel Bince, Talent Acquisition, Canada
2
Presenting today…
Agenda
Step 1: Define our goal
Step 2: Identify critical roles
Step 3: Develop a heat map using talent pools, top
schools and competitive intelligence
Step 4: Understand our risk and timelines
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Going Global
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Critical Roles
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Supply Chain & Distribution
UX Designers
Journalists
Why a Heat Map?
Provides a roadmap for your recruitment strategy
Shows you where to find talent
Identifies the best and brightest
Gives real-time information
Ideal for hard to fill positions
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Let’s Walk Through An Example
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Starting Point
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Using Linkedin: Talent Pool
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1 United States 6,315
2 UK 2,020
3 France 1,105
4 UAE 755
5 India 741
6 Australia 610
7 China 329
8 Italy 327
Heat Map – Talent Pool
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Using Google: Top Schools
Lenôtre: France
New England Culinary Institute (NECI): United States
Hattori Nutrition College: Japan
Le Cordon Bleu: France
Savour Chocolate & Patisserie School: Australia
The French Culinary Institute (FCI): United States
Academia Barilla: Italy
Tante Marie Cooking School: England
The Culinary Institute of America: United States
Superior Center of Hospitality and Tourism: Spain
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Le Cordon Bleu: France
Source: http://chefeducation.blogspot.ca/2011/05/top-10-culinary-schools-in-world.html
Heat Map – Top Schools
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Heat Map – Top Skills & Top Schools
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Using Indeed: Competitive Vacancies
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1 United Kingdom 37,642
2 United States 27,757
3 China 15,598
4 Taiwan 13,603
5 Canada 8,179
6 Australia 4,807
7 France 3,112
8 South Africa 2,258
Heat Map – Vacancies
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Heat Map –Talent Pool, Schools & Vacancies
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Talent Pool
Top School
Vacancies
SWOT Analysis by Country - US
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Strengths Talent Pool Size: 6,315
Top School: New England Culinary Institute
Top School: The French Culinary Institute
Top School: The Culinary Institute of America
Language: English
Weaknesses Highly Competitive: #2 in Vacancies
Opportunities Diverse Culinary Skills
Relocation: low costs and fast turnaround
Threats LMIA required: 30 days for posting + 10 to15 days for expedited processing
SWOT Analysis by Country - UK
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Strengths Talent Pool Size: 2,020
Top School: Tante Marie Cooking School
Language: English
Weaknesses Highly Competitive: #1 in Vacancies
Opportunities Diverse & Specialized Culinary Skills
Relocation: medium costs and medium turnaround
Threats LMIA required: 30 days for posting + 10 to15 days for expedited processing
SWOT Analysis by Country - France
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Strengths Talent Pool Size: 1,105
Top School: Lenôtre
Top School: Le Cordon Bleu
Weaknesses Highly Competitive: #7 in Vacancies
Language: French
Opportunities Specialized Culinary Skills
Relocation: medium costs and medium turnaround
Threats LMIA required: 30 days for posting + 10 to15 days for expedited processing
SWOT Analysis by Country - Australia
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Strengths Talent Pool Size: 610
Language: English
Weaknesses Highly Competitive: #6 in Vacancies
Top School: Savour Chocolate & Patisserie School
Opportunities Diverse Culinary Skills
Relocation: high costs and slow turnaround
Threats LMIA required: 30 days for posting + 10 to15 days for expedited processing
Heat Map - US
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Top Skills:
New YorkSan FranciscoLAChicagoMiami
Top Schools:
New England Culinary InstituteThe French Culinary InstituteThe Culinary Institute of America
Competitive Hiring:
New YorkSan FranciscoLas VegasChicagoAustin
Heat Map - UK
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Top Skills:
LondonEdinburghBirminghamReadingManchester
Top School:
Tante Marie Cooking School
Competitive Hiring:
BerkshireLondonManchesterBristolBirmingham
Concluding Thoughts
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Oxford Economics says:
✓ Apply the same rigor, effort and sophistication to human
capital planning as is given to overall business strategy
✓ Think more broadly about how and where talent is sourced
✓ Be prepared to invest more in retraining and re-skilling
✓ Take a greater evidence-based approach to talent
management
