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The BCC and Imprint are pleased to present the second workshop in Imprint's Build Your Brand series. Ace the Recruitment Process will teach you how to maintain a consistent and professional personal brand by designing an effective business card, resume, and cover letter. Chloe Tarbet is a Marketing and Human Resources graduate of Sauder’s 2014 class. She is extremely passionate about university involvements and has interned in Vancouver’s start-up scene and at Canada Post. Her experiences throughout university have taught her the value of understanding what’s important to you and how to translate that into a creative, unique, and genuine personal brand. To learn more about Chloe, check out her LinkedIn profile: http://ca.linkedin.com/in/chloetarbet Rosa Newman is a freelance designer, writer, and visual artist passionate about bringing together art and science in the urban realm to expand environmental awareness in today’s cities. She is also a UBC graduate from the Environmental Design Program at UBC’s School of Architecture and Landscape Architecture. Rosa has worked for various local design firms and is excited to share her design expertise with everyone here today. To learn more about Rosa, check out her website: http://rosanewman.com/
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SPECIAL GUEST SPEAKERS:
Chloe Tarbet & Rosa Newman
spectrum game
three goals 1 to inspire you all to have fun with and put more intention into your future job applications
2 to get you all to reflect on and proactively think about your story & personal brand, and how to communicate it to potential employers
3 to provide you all with resources and tools to help inspire and build upon ideas
today’s workshop
expanding on what you already know
COMM 202 learned how to brand from a content point-of-view
this workshop
expansion on content brandingintro to personal brandingintro to aesthetic brandingintro to what alignment means from a branding point-of-view
how many brands are involved in the application
process?
brands to consider in the application process5
content what you write/say in your application
aesthetic the visual look of your application
personal who you are: your personality, interests, values, strengths, & experiences
physical how you show up & physically communicate
company/employer
what is important to the company & what traits do they want in the role you are applying for
content branding
aesthetic branding
personal branding
physical branding
company/employer branding
aligning all 5 brands
your objective should be to ensure all 5 brands are consistent
scenario: you are all now applying for a job
(look at the back of your worksheet)
professionalism + creativity
the way you present your own brand is dependent on the 5th brand: the company and role you are applying for
there is no formula
it’s a balance betwen standing out and finding the right fit
personal branding
BUT, awareness is the important first step!there is
no formulathe honest truth: personal branding comes from life experience
in essence,
personal branding = personality, interests, values, strengths, & experiences
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grocery list personality traits
values: what’s important to you, what’s important to you in a company job
strengths: what are you good at, where do you excel
experiences: life experiences, past employment, volunteer positions
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look at back of worksheet and at the job you originally chose
how does your personal brand and the company & job brand line up?
what are the key elements of your personal brand that you want to emphasize to the potential employer?
consider...
discuss in groups of two or three
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what do you do then?
the aesthetics of branding for the job hunt
leverage the potential in your application materials to communicate for you even when you are not there
intentionally or not, your resume + cover letter are designed
aim to
designing successful personal branding
1. clearly alined meaning – do the design choices align with your personal brand?
what makes good visual branding?
2. easily understood – does it clearly communicate to the recruiter or hiring manager?
clear meaningdenotation
John Smith
connotation
serifs
sans serifs John Smith
(literal or direct meaning) (associated meanings - often emotional)
IRUPDO��RIÀFLDO��WUDGL-tional, elegant
simple, to the point, more informal
clear communication
visual hierarchy (larger text/colour/layout) directs employers to important content faster
often less is more
beyond resume + cover letter
standard for most business jobs: resume + cover letter
how can you stand out beyond the resume + cover letter?
websiteexamplesvideo applicationsupplementalsinteractive elements
resume + cover letterbuisness card
...a tip on branding by ʩsĶ_ˀǣƼsOÞ�ĶÞʊ�ǼÞŸŘ
you must take into account the field you
marketing resume ≠ finance resume ≠ BTM resume
finance resume: more emphasis on numbersi.e.marketing resume: start building a portfolioBTM resume: list your technical skills
visit the BCC for further insight into this!
physical brand
networking is extremely important and most effective if you really know your personal brand
you have to put real thought into how you physically show up and your behaviour/how you act
what are your biggest takeaways from today?
what are some of the big things you’ll consider when starting on a
job application? will you hold yourself accountable to it?
discuss with group
takeaways
be mindful of and consciously be aware of your personal brand. take notes and don’t shy away from your realizations.
be it and live it.
content branding
aesthetic branding
personal branding
physical branding
company/employer branding
THANK YOU TO OUR SPONSORS:
LOOK OUT FOR OUR NEXT WORKSHOP ON:!
