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anatomy of a SUPER SOURCER
Mark TortoriciFounder & Training [email protected]
Mark TortoriciFounder & Training [email protected]
Mark Tortorici is the Founder & Training Expert at Transform Talent Acquisition. Since 1997, Mark has trained thousands of technical staffing professionals including hundreds at Google, where he taught sourcers and recruiters onsite throughout the company’s global staffing organization. Other companies include Facebook, Disney, Tagged, Apple, eBay, Yahoo, and AppNexus.
Mark also helped launch the MARS (Master Accreditation in Recruiting and Sourcing) certification program with netPolarity, which creates expert staffing professionals with little or no previous industry experience. He has managed staffing teams with great success and is an expert technical sourcer & recruiter.
about Mark Tortorici
Mark TortoriciFounder & Training [email protected]
is the anatomy of a super sourcer?what
is the anatomy of a super sourcer?whatThey must have a puzzle game mindset for solving problems
is the anatomy of a super sourcer?whatThey must have a passion for research
is the anatomy of a super sourcer?whatThey must have a passion for technology and can't be afraid of it
is the anatomy of a super sourcer?whatThey must have sales / engagement / persuasion skills
a Super Sourcer haswhat
A Super Sourcer…
Can think of many solutions to the same problem
Has a passion to understand everything within their industry
Constantly learns
Has the sales / engagement skills of a Recruiter
what does the mind of this sourcer look like?
What does the brain of this sourcing, tech and recruiting machine look like?
meeting of the minds
meeting of the minds
LOGICANALYSIS
SEQUENCINGLINEAR
MATHEMATICSLANGUAGE
FACTSTHINK IN WORDS
WORDS OF SONGSCOMPUTATION
CREATIVITYIMAGINATIONHOLISTIC THINKINGINTUITIONARTSRHYTHMNON-VERBALFEELINGSVISUALIZATIONMELODIES OF SONGSDAYDREAMING
meeting of the minds
LOGICANALYSIS
SEQUENCINGLINEAR
MATHEMATICSLANGUAGE
FACTSTHINK IN WORDS
WORDS OF SONGSCOMPUTATION
CREATIVITYIMAGINATIONHOLISTIC THINKINGINTUITIONARTSRHYTHMNON-VERBALFEELINGSVISUALIZATIONMELODIES OF SONGSDAYDREAMING
WRONG
What am I talking about here?
meeting of the minds
meeting of the minds
LOGICANALYSIS
SEQUENCINGLINEAR
MATHEMATICSLANGUAGE
FACTSTHINK IN WORDS
WORDS OF SONGSCOMPUTATION
CREATIVITYIMAGINATIONHOLISTIC THINKINGINTUITIONARTSRHYTHMNON-VERBALFEELINGSVISUALIZATIONMELODIES OF SONGSDAYDREAMING
Make sense now?
meeting of the minds
Umm…strategery
anatomy of a super sourcer
ANALYSIS OF DATA
LOW LATENCY SOURCING
FACTS & FIGURES MEMORIZATION
KNOWS WHAT THEY DON'T KNOW
CONSTANT LEARNING
TRIES MULTIPLE PATHS TO SOLUTIONS
CREATIVE PROBLEM SOLVING
CANDIDATE INTUITION
NON-VERBAL COMMUNICATION
SEES THE BIG PICTURE
The Methods to their Madness
Or…This is How We Do it
how do they do it?
It all starts with the req
how do they do it?
(P)Research Part Two 3(P)Research Part One 1
The Req Huddle 2
The Sourcing 4The Messaging 5
(P)Research Part I
Before anything else…
…they do the (P)Research
RESEARCH:
(P)Research Part I
• Landscape, national and local
• Competitors
• Similar roles at other companies
• Alternate profiles
(P)Research Part I
MobileFit is looking for entrepreneurial Senior Product Manager who will be responsible for working with marketing, design, engineering and our executive team. This position will include planning, defining and delivering device/features. You will be a critical player in shipping new devices and features from the software side of our products. This position is full time and based at our San Francisco, CA location.
Requirements:•5+ years of hands on product management•Minimum of 2 years' experience with agile SDLC•Must have experience shipping a consumer facing product; connected device or multi-platform products (i.e. firmware & mobile & web)•Experience with sensors, data and hardware is highly desirable•Technical background a plus•Experience developing health and fitness products, technologies and platforms is strongly desired
mobilefit
(P)Research Part I
Research the Industry, job, concepts, methods, etc.
•Consumer HW/SW device
•Fitness / Health industry
•Product Manager
•Software Dev experience
•HW / Sensor experience a plus
mobilefit
(P)Research Part I
Research the competitors and landscape; national and local. Also research similar roles and titles.
•Apple / Nike Fuelband, Fitbit, Withings, Body Media, Jawbone Up, Zeo, etc.
mobilefit
(P)Research Part I
(P)Research Part I
Research the competitors and landscape; national and local. Also research similar roles and titles.
•Apple / Nike Fuelband, Fitbit, Withings, Body Media, Jawbone Up, Zeo, etc.
•Bulk of candidates located in SF Bay Area, SoCal, NYC, and New England
•Could be called a Product Manager, but could also be called a Product Line Manager, Engineering Program Manager, Product Owner or Product Lead
mobilefit
(P)Research Part I
(P)Research Part I
Research alternate profiles and think of reasons they could be a fit.
•Product is a health / fitness tracker
•It is a HW display / sensor product with embedded software and a web connected interface
•Will pitch other company experience including smartwatches, medical devices, Medtronic, Boston Scientific, Covidien, etc.
mobilefit
Dictionary Definitions
Semantics: The study or science of meaning
in languageThe study of relationships
between signs and symbols and what they represent
The meaning or the interpretation of a word, sentence, or other language form
Conduct the Req Huddle
…Bring their Game Face
2Req Huddle
Dictionary Definitions
Semantics: The study or science of meaning
in languageThe study of relationships
between signs and symbols and what they represent
The meaning or the interpretation of a word, sentence, or other language form
Req Huddle = Req Intake Meeting = Req Kick off
•Gather requirements
•Establish knowledge gained from (p)research
•Ask questions (what’s missing, what else, perfect profile)
•Bounce ideas off the manager and team
•Pitch alternate profiles
Req Huddle
Dictionary Definitions
Semantics: The study or science of meaning
in languageThe study of relationships
between signs and symbols and what they represent
The meaning or the interpretation of a word, sentence, or other language form
• Sourcer establishes knowledge of the req by stating the obvious profiles
• Manager establishes need for technical experience and product development lifecycle experience
• Sourcer pitches the alternate profiles with examples and reasoning
• Manager confirms the alternate profiles that are added to the search
Req Huddle
Dictionary Definitions
Semantics: The study or science of meaning
in languageThe study of relationships
between signs and symbols and what they represent
The meaning or the interpretation of a word, sentence, or other language form
• Sourcer inquires about previous candidates that were rejected and those that were offered the job
• And uses the combined information for the subsequent (p)research
• Manager explains to team that it's more about what the candidate has done, rather than what keywords they have
Req Huddle
(P)Research Part II
Once more unto the breach
…do the (P)Research again
(P)Research Part II
• Research any new info from the req huddle
• Look at previous candidates that were offered the job
• Integrate the new info into search strings and strategies
(P)Research Part II
Add medical device companies / products
Look at candidates previously offered jobs
(P)Research Part II
Titles / Profiles
Companies / Products
Product Manager, Product Line Manager, Engineering Program Manager
fitness tracker, fitness monitor, Fitbit, Jawbone, Withings, Bodymedia, Medtronic, glucose monitor, Garmin
(P)Research Part II
Titles / Profiles
Companies / Products
Product Manager, Product Line Manager , Engineering Program Manager
fitness tracker,
fitnessmonitor, Fitbit, Jawbone, Withings, Bodymedia,Medtronic, glucose monitor,Garmin
(P)Research Part II
Base String
("product manager" OR "engineering program manager" OR "product line manager") ("fitness tracker" OR "fitness monitor" OR fitbit OR jawbone OR withings OR bodymedia OR medtronic OR "glucose monitor" OR garmin) (sdlc OR "software development")
Start the Sourcing
They Start Sourcing
…and Follow the Plan
4
Start the Sourcing
Balance quick and easy hits:
•ATS•LI•Resumes•LI from G…
Start the Sourcing
With moderately time-intensive searches:
•G+•Facebook•Twitter•Blogs•User Groups•Professional associations•Code Sharing Sites…
Start the Sourcing
With those roads less traveled:
•Google CSE•Lists•Patents•Whitepapers•Usenet•Darknet
• ATS / LI recruiter String:
("product manager" OR "engineering program manager" OR "product line manager") ("fitness tracker" OR "fitness monitor" OR fitbit OR jawbone OR withings OR bodymedia OR medtronic OR "glucose monitor" OR garmin) (sdlc OR "software development")
Start the Sourcing
Start the Sourcing
LI from Google String:
site:linkedin.com/in OR site:linkedin.com/pub ("product manager" OR "product lead" OR "product line manager") (fitness=*=tracker OR fitbit OR jawbone OR withings OR bodymedia OR medtronic OR "glucose monitor") (bscs OR mscs OR "computer science" OR bsee OR msee OR physics OR "electrical engineering") -inurl:dir
Start the Sourcing
•
Start the Sourcing
Speaker Bios:
("speaker bio" OR biography OR "speakers") (he OR her OR his OR she) ("product manager" OR "product lead" OR "product line manager") (fitbit OR jawbone OR withings OR bodymedia OR fitness=*=tracker OR "glucose monitor" OR garmin) (bscs OR mscs OR "computer science") -site:linkedin.com -job -jobs
Start the Sourcing
•
Start the Sourcing
Google+ Bios:
site:plus.google.com ("have her" OR "have him") ("product manager" OR "product lead" OR "product line manager") ("at fitbit" OR "at jawbone" OR "at withings" OR "at bodymedia" OR "at medtronic" OR "at garmin") -intitle:job -intitle:job -inurl:app
Start the Sourcing
•
Start the Sourcing
Twitter Bios:
site:twitter.com ("product manager" OR "product lead" OR "product line manager") (fitbit OR jawbone OR withings OR bodymedia OR medtronic OR garmin) -job -jobs -inurl:status
Start the Sourcing
•
Start the Sourcing
Start the Sourcing
The Messaging
They send out the
right message
5
The Messaging
• Researches the candidate BEFORE messaging or calling
• Approaches candidates with finesse
• Makes the connection to the candidate all about the candidate
• Expresses interest in what the candidate does, asks questions to find out more
• Gradually talks about job/company after rapport and relationship has been established
• Researches
• Approaches
• Makes
• Expresses
• Gradually
They know their…
•Company’s tech
•Services
•Jobs
•and Industry
…at a higher level than most people
The Messaging
Why do they?
1.Because knowledge is power!
2.Because they will understand the jobs better.
3.Because that understanding helps them create better searches
The Messaging
4. Those searches will help them create better questions to screen candidatesDo you
have Product Management experience?
Instead of this…
The Messaging
What type of product was this?
You can do this…
What was your management
role? Technical?
People?
How many product
releases? How many were on-
time? Which
components of the product did you manage?
The Messaging
How long has it been since
you developed SW?
How did you drive the embedded/FW development?
What sensor HW / SW are
you knowledgeable
with?What Agile
methodologies do you use?
How many of your products
are still being released?
The Messaging
in SUMMARY
1. DISCLAIMER! These are just my thoughts…
2. But I feel like I'm right!
3. Utilize all information and incorporate into your search
4. Learn your company, services and technology – thoroughly
5. Try different sourcing methods - get out of the zone
in SUMMARY
Mark TortoriciFounder & Training [email protected]
anatomy of a SUPER SOURCER
Special thanks to SourceCon and ERE