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• This mobile game recreated a marathon experience on a user’s phone.

• Users had to tap on their phone screens repeatedly to make a character run.

• The race had to be completed within the stipulated game time.

• We revealed users’ scores in the end which could further be shared on Facebook.

• Users were also encouraged to sign up for the actual SC Marathon.

http://goo.gl/QZ7pjp

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http://goo.gl/T8zyin

• This game proved that Marigold Milk is 100% Australian as the tagline suggests.

• Users had to spot popular Australian symbols in a glass of Marigold Milk.

• The activity was timed to create excitement and induce urgency.

• Users were given a score based on the number of symbols spotted.

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• The ad creates a simulation that a user is receiving a call.

• Users are invited to take the call by tapping Accept.

• They even have the option of rejecting the call similar to a real call screen.

• On accepting the call, a voice clip plays as if there was an actual voice on the other line.

• In the end, call to action buttons appear that give more info to users.

http://goo.gl/IfbSS8 w

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http://goo.gl/rKkfVG

• Users had to unscramble a jigsaw so Happy could collect an apple.

• The jigsaw was solved by tapping and switching tiles till the image was complete.

• Users were challenged to complete the activity within a stipulated time.

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http://goo.gl/P81564

• This rich media ad unit showcased the McDonald’s breakfast menu.

• It also displayed the actual distance between a user’s location and the closest store.

• Users could also check out Google Map locations of all McDonald’s stores.

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http://goo.gl/04xVWP

• To promote the Estée Lauder event, we created a dynamic, location-based ad.

• It showcased the ETA if the user were to walk from her location to the event venue.

• More info about the event was given via text and imagery.

• The event venue was also displayed on Google Maps.

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http://goo.gl/AcwVqW

• This ad gave users the chance to try on Acuvue lenses on a selfie.

• Users could click a selfie or upload one using the ad unit.

• They dragged and dropped various lenses on their images.

• Once the customization was complete, users could share the selfie on Facebook.

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http://goo.gl/5PtBij

• This ad promoted the Clinique Sonic Facial Cleansing Brush.

• The product uses sonic waves to effectively clean a face.

• Our ad made a user’s phone vibrate to appropriate the feel of using the brush.

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http://goo.gl/sISU2a

• This ad incorporated scrolling effects seen on popular HTML5 parallax websites.

• Animation effects were triggered by a user’s interaction.

• The ad unit gave helpful product info in a visual, interactive manner.

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http://goo.gl/zdDTX7

• McDonald’s HK launched a DIY burger option with the Create Your Taste Menu.

• Users could customize their own burger using actual menu ingredients.

• Google Map locations of McDonald’s outlets were also revealed to users.

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http://goo.gl/VqxHF5

• This ad showcased multiple videos to mobile users.

• Users could hence be exposed to a series of videos rather than a single one.

• They could share the videos on Facebook or subscribe to the brand’s YouTube channel using call to action buttons.

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http://goo.gl/5g595e

• Users had to tilt their screens to avoid obstacles in their path.

• The objective was to reach a McDonald’s store within game time.

• Users could find store locations using interactive map function.

http://goo.gl/f7vyA8

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• To promote Laneige’s two tone lipstick, we created an interactive colour wheel with lipstick shades.

• Users had to swipe on the colour wheel to view a lipstick shade on a model.

• Hence users got a first-hand view of Laneige’s lipstick collection.

• A call to action button gave users live store locations on Google Maps.