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The industry, more than any other factor, dictates the style of the write
up. A catchy opener describing perks may be very appealing to job
seekers in the Tech or HR fields, but Accounting or Finance job seekers
may be more interested in the specifics of the role.
Know Your Audience
Asking questions allows
candidates to feel as
though they are
connecting with the
role on a more personal
level. For example:
“Interested in a
company with weekly,
free catered lunches
and flexible summer
hours?"
AskQuestions
Promote UniqueFeatures
When promoting a truly exciting company, talk about it! Describe
the exceptional culture, perks, community service opportunities,
financial success, and reputation. Demonstrate how this company
and this role stands out from all the rest.
The written word remains a
powerful vehicle for
communication. Treat it
respectfully and the reader
will respond positively; be
careless and you will turn
off job seekers and leave
your brand with a black
mark.
Respectthe
WrittenWord
BeApproachable
Use a conversational tone when creating job
descriptions. Stay away from jargon, slang, or the
need to reference a dictionary.
A strong job description is wellwritten and includes interesting
and specific details about the company and role. If your readers
feel you have substantial and insightful information to share,
they will be more inclined to read further and take the next step.
Keep It Conciseand Comprehensive
Be Specific
Provide specific directions for how candidates can
apply for the job— wat to send, to whom, and where.
Offer a thorough list of the job requirements so
they can easily determine if they are qualified for
the position.
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