2017 UPDATES TO HEALTH FAIR CONNECTIONS (HFC)

THIS SLIDESHARE IS FOR HEALTH FAIR HOSTS (AKA HR MANAGERS, BENEFITS PROS, INSURANCE CARRIERS, AND LIKE TEAMS).

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TABLE OF CONTENTS

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● Introduction● Vendor Enhancements ● Health Fair Listing● Health Fair Management● Health Fair To-dos● Health Fair Survey● Learning HFC● Additional Functionality● HFC’s Vision● Support HFC● Summary

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INTRODUCTION

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IN FEBRUARY, 2016 - HEALTH FAIR CONNECTIONS (HFC) CHANGED ITS BUSINESS MODEL.

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HFC MADE THE TRANSITION FROM A..

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Serviced-based event planning

model

Tech platform model

RESULTS

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The new model allowed HFC to rapidly expand its ecosystem of corporations and vendors.

2016 stats:

● 265 health fairs● Nearly 4000 vendors

In addition, HFC has began to establish strongholds in states like Florida, Texas, California, New York, and Illinois.

THE BIGGEST, MOST NOTABLE CHANGE IS THAT HFC NO LONGER SELLS BOOTH SPACES TO VENDORS WHO WANT TO PARTICIPATE IN HEALTH FAIRS

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HOSTS LIST THEIR HEALTH FAIRS. VENDORS WITHIN A 35 MILE RADIUS ARE NOTIFIED.

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It takes 2-3 minutes for hosts to list their health fairs on HFC. Once a health fair is listed, surrounding health fair vendors are notified to throw their hat in to be considered by the hosts

VENDORS NOW EXPRESS INTEREST TO GO ON AN INTERESTED VENDORS LIST FOR HOSTS TO SELECT FROM

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Now, vendors express interest in health fairs to join the list of interested vendors to be considered by health fair hosts. Vendors are either accepted or denied.

HOSTS CHOOSES THEIR VENDORS OFF THE INTERESTED LIST AND HAS FULL CONTROL OF WHICH VENDORS ATTEND THEIR HEALTH FAIR

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AGAIN, HOSTS PICK VENDORS OFF THE INTERESTED VENDORS LIST INSIDE THEIR DASHBOARD

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It’s completely up to health fair hosts as to which vendors participate in their health fair(s). With the old model, vendors would buy booths and be locked in the health fair, without giving the host full control.

SO, THE NEXT LOGICAL QUESTION MIGHT BE HOW DOES HFC MAKE MONEY...

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AND JUST SO YOU KNOW, HFC IS STILL 100% FREE FOR HEALTH FAIR HOSTS (NO UPSELLS, NO STRINGS ATTACHED, NO CHARGES WHATSOEVER).

HFC GENERATES REVENUE OFF A SMALL PERCENTAGE OF VENDORS AND MOST VENDORS NEVER PAY HFC A DIME TO PARTICIPATE IN HEALTH FAIRS

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VENDORS HAVE A CHOICE WHETHER TO PAY OR NOT

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When a vendor joins an interested vendor list for a particular health fair, they can choose between a basic listing (free) or a premium listing (paid); they select how they show up/stand out to the host on the interested list of vendors.

So, vendors have two options when joining the list of interested vendors for a health fair. If a vendor goes with a premium listing, it increases their chance of selection and they only pay if they’re selected, so it’s risk-free for them. And just so you know, over 80% of vendors don’t pay and get into health fairs for FREE. HFC makes very little revenue per health fair, yet still provide a ton of value to the host and vendor. Tech is awesome!!

AESTHETIC DIFFERENCES

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As you can see, the premium listing helps vendors stand out more and allows vendors to provide more information for the host to see when the host is making their selection

Basic Listing

Premium Listing

ADDITIONAL INFO ON PREMIUM

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Premium listings are frequently used byvendors in highly competitive servicecategories (i.e. chiropractor, banking,dental) as it’s a way for vendors to standout among their fellow competitors.

For example, in saturated metro areas, in some cases, 10+ chiropractors will join the interested vendor list for one health fair. Those who value the opportunity the most will go with the premium listing to increase their chances of selection.

Rarely, do we see yoga studios, healthy fooddelivery options, fitness boot camps, andlike vendors go with premium listings.

AND, IF YOU’D LIKE THE COMPLETE RUNDOWN ON HOW HFC GENERATES REVEUE, CHECKOUT THIS POST: https://app.healthfairconnections.com/help/host/cost/how-does-hfc-make-money

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VENDOR ENHANCEMENTS

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VENDORS ARE NOW ABLE TO PROVIDE MORE INFO TO HOSTS

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More info on the vendor listing allows hosts to make better decisions on which vendors should be in hosts’ health fair without jumping over to the vendors profile each time.

Listing Info:

● Star rating● Summary● Insurance Acceptance● Raffle● Interactive Offering● Employee Signup intentions● Branded Tablecloth (y/n)● Printed Materials (y/n)● Freebees (y/n)

SO, MORE INFO MEANS HOSTS CAN MAKE MORE INFORMED DECISIONS ON THE VENDORS THEY CHOOSE FOR THEIR HEALTH FAIR, GIVING HOSTS PEACE OF MIND

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IF HOSTS WANT TO DIG DEEPER, HFC HAS REVAMPED THE VENDOR PROFILE TO PROVIDE EVEN MORE INFO

HFC’s new vendor profile allows health fair hosts to get the full picture of what the vendor can offer their employees

OFFICE LOCATIONS ARE NOW HIGHLIGHTED

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HFC now includes vendors' office locations so that health fair hosts cansee where a vendor's location is related to their organization as well as where their

employees predominantly reside.

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RATINGS AND REVIEW ARE DISPLAYED

Even better - ratings and reviews now appear on the vendor profile so that hosts can make better decisions about the vendors they chose for their health fair

BY-THE-WAY, HOSTS WILL BE ABLE TO RATE AND REVIEW THEIR VENDORS AFTER THEIR HEALTH FAIR. HOSTS WILL BE NOTIFIED VIA EMAIL 24 HRS AFTER THEIR HEALTH FAIR.

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HEALTH FAIR LISTING

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ONCE HOSTS TAKES 30 SECONDS TO CREATE AN ACCOUNT ON HFC, THEY’RE ABLE TO LIST THEIR HEALTH FAIR BY CLICKING “CREATE HEALTH FAIR”.

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NEW HEALTH FAIR CREATION FORM

This allows hosts to enter more information on their health fair + have the ability to edit their health fair anytime in their dashboard

EDIT DETAILS VIEW

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Hosts can now edit their health fair details at anytime. If date/time changes occur, vendors will automatically be notified via email.

Click the Edit link inside the dashboard

Edit health fair details form:

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MORE INFO FOR VENDORSAs a result, vendors will have better expectations of what health fairs entail.

Host can include info like:

● Deadline for vendors to express interest

● Date on when host will get back to vendors

● Male/female ratio● Tables and chairs provided● Google map (pulled from

address)● Event description

Sample health fair listing that vendors view:

ONCE THE HEALTH FAIR IS LISTED (TAKES2-3 MINS), IT'S ALL DOWNHILL FROM THERE. HOSTS NOW GET TO SIT BACK, MANAGE PERIODICALLY, AND SHOP FOR VENDORS.

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HEALTH FAIR MANAGEMENT

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HFC ALLOWS HOSTS TO MANAGE MULTIPLE HEALTH FAIRS SIMULTANEOUSLY

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MANAGING MULTIPLE HEALTH FAIRS

● Upcoming: These are the upcoming health fairs

● Past: These are health fairs that have come to pass. Host can reference the vendors, survey, photos, info, and much more on their past health fairs.

● Drafts: These are the health fairs host have started creating but never finished

Many times, you’ll find carriers and benefit brokers managing multiple fairs for their groups.

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HR AND BENEFITS TEAMS COULD MANAGE HUNDREDS OF HEALTH FAIRS ON HFC IF THEY HAD TO

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MY HEALTH FAIRS VIEW

This view gives hosts a way to look at all their health fairs they have on HFC.

INFO ON HOW TO DISTRIBUTE HFC TO MULTIPLE LOCATIONS

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Webpage: https://app.healthfairconnections.com/host/multiple-office-locations

PDF: https://s3.amazonaws.com/hfc-assets/additional+office+location+one+pager.pdf

HOSTS CAN ALSO SET UP THEIR FELLOW TEAMMATE’S HEALTH FAIRS AND INVITE THEM TO THEIR HEALTH FAIRS VIA THE “SHARE YOUR DASHBOARD” TAB.

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SHARE YOUR DASHBOARD TAB

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We allow hosts to share their health fair dashboard and experience with their team members as well as anyone who would collaborate with them on their events (ie: insurance carriers and benefits brokers).

All hosts have to do is copy and paste the emails into the field, then click send. The recipient will receive an email on how to get started.

TIP FOR HOSTS

Not sure a team member or collaborator received the invite email? Tell them to check their spam if they said they did not.

Let them know to also add hosts@healthfairconnections.com to their contacts so they don’t miss another email. You can let them know via your work or personal email if this is worrying you.

10-12 days after listing your health fair, you’ll receive an email with this tip. We share valuable tips to hosts throughout the process.

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MANAGING VENDORS IS NOW EASIER THAN EVER

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TWO NEW BOXES ON THE OVERVIEW PAGE LET HOSTS KNOW THE STATUS OF THEIR VENDORS

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On the dashboard overview, HFC now shows health fair hosts how many vendors are waiting to be responded to (which means, either accepted or denied in the health fair).

HFC also lets hosts know how many booths they have left to fill for their health fair.

HFC MAKES IT VERY EASY FOR HOSTS TO UNDERSTAND HOW MANY VENDORS ARE IN THEIR HEALTH FAIR, AS WELL AS HOW MANY ARE INTERESTED IN BEING PART OF THEIR HEALTH FAIR.

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BREAKDOWN OF THE FIVE BUCKETS OF VENDORS INSIDE THE VENDORS SECTION

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There are 5 buckets of vendors: 1) interested 2) approved 3) denied 4.) canceled 5) registeredAs you take action on vendors (accept or deny), those vendors will move into the appropriate tabs/buckets

EVEN BETTER, HOSTS CAN NOW PERSONALLY INVITE AND MANUALLY REGISTER VENDORS

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PERSONAL VENDOR INVITES

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Click the invites tab inside the dashboard.

Inside, there are two ways hosts can invite vendors they have personal relationships with (these include past health fair vendors:)

1. Copy and Paste from an Excel Doc

2. Upload an Excel File

Once a host copies and paste or uploads a past Excel file of vendors, they’ll be able to send personal invitations to directly register for the health fair.

VENDORS WHO ARE PERSONALLY INVITED BYPASS THE LIST OF INTERESTED VENDORS, AND IT’S COMPLETELY FREE FOR THESE VENDORS TO REGISTER.

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WHEN VENDORS ARE INVITED, HFC PROVIDES AN IN-APP EMAIL STATUS OF THE INVITES

Hosts will know if a vendor's email bounced or not. Hosts will also receive a status report via email of the vendors they’ve invited

MANUALLY REGISTERING VENDORS CAPABILITY

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Vendors that are manually registered will be included in all the day-of health fair logistics documents, as well as be sent

reminder emails about the health fair. Cool, huh?

Question we asked host:

Have you ever had a vendor call you and tell you they don’t know how to use the internet? What about from time to time do you so happen to speak to a potential health fair vendor and want to save them the trouble?

Now, HFC provides hosts a way to manually register vendors for their health fair.

AGAIN, MANUALLY REGISTER VENDORS WHO HAVE TROUBLE WITH THE INTERNET (LOL, IT HAPPENS MORE THAN YOU THINK). HOSTS CAN ALSO USE THIS FEATURE WHEN THEY SO HAPPEN TO CONVENIENTLY SPEAK WITH THE VENDORS THEY HAVE RELATIONSHIPS WITH

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AND, IT’S IMPORTANT TO INSURE VENDORS GO THROUGH HFC

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Here’s what hosts need to ask themselves:

Would they like vendors to be on their event details sheet which they're able to carry around at the health fair? Would they like the vendor to have their own table tag - a table tag which all the host has to do is print off? What about would they like that vendor to be on the attendance ticket? What about receive reminder emails?

HERE’S WHAT VENDORS MISS IF HOSTS DON’T REGISTER THEM THROUGH HFC

1. Mass message announcement emails (i.e. parking instructions, date/time/venue changes, and more)

2. Confirmation reminder details

3. Event details sheet4. Table tags5. Employee attendance ticket

To avoid duplicating work, manually register the vendors via the dashboard.

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AS HIGHLIGHTED IN THE PREVIOUS SLIDE, IT’S SILLY NOT TO HAVE VENDORS GO THROUGH HFC

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A WORD ON HFC’S EMAIL SYSTEM ON THE FOLLOWING SLIDE:

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HFC’S ADVANCED EMAIL SYSTEM IS THE GLUE BEHIND THE PLATFORM

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Automated Host Emails

● Event Flyer (sent 24 hrs after a health fair is created)

● Vendor Alerts● Vendor Messages● Day of health fair materials● Many more…

Automated Vendor Emails

● Confirmation Emails● Reminder Emails● Parking Instructions● Date/time changes

HFC’S EMAIL SYSTEM HANDHOLDS HOSTS AND VENDORS THROUGHOUT THE HEALTH FAIR PROCESS. IT’S THE MOST UNDERAPPRECIATED BENEFIT HFC DELIVERS. DO YOU WANT TO WRITE THESE EMAILS?

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NO-SHOWS ARE REDUCED AS A RESULT

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HFC sends reminder emails to all registered vendors asking them to confirm their attendance in the health fair. HFC also displays a confirm button on the health fairs they’ve registered for.

If that’s not enough, HFC also threatens to enforce a $50 no-show fee if a vendor happens to not show up.

And, even if those two things don’t work, we list the vendors rep name and cell phone on the health fair event details sheet the host receives 3 days before the health fair.

HFC lets health fair hosts know if the vendor received the reminder, as well as confirmed their attendance in the health fair

Rep name and cell phone number

The event details sheet is emailed to hosts 3 days before their health fair

HFC ALSO ALLOWS HOSTS TO MESSAGE VENDORS AS THEY SEE FIT

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MESSAGING CAPABILITY

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HFC provide hosts with the ability to personally and mass message vendors via the host dashboard. All messages tie in with email but come from HFC’s system.

MASS MESSAGING FEATURE

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HFC allows hosts to mass message all registered vendors inside of the announcement tab of the “messages” section.

Hosts use this feature for the following types of messages:

● Check-in and parking instructions

● Health fair updates● How the employee raffle will be

handled● And more...

HFC has also added the capability to add files for things like parking instructions or guest wifi forms.

PERSONAL MESSAGING

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HFC allows host to personally message each vendor, whether they’re registered or not.

Here’s an example of when a host might message a vendor: Let’s say two holistic centers express interest in your health fair and you would like to see which one will bring the most massage therapist. This is when you could use the personal messsage feature to find out.

Click message to send a personal message

HEALTH FAIR TO-DOS

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TO-DOS

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We brought back HFC’s to-do functionality

Don’t be intimidated… To-dos are nothing to sweat over :-)HFC’s top 5 to-dos give hosts guidance, structure and in the end, peace of mind

5 MAIN TO-DOS

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There are 5 main to-dos for each health fair

1. Approve and deny all vendors by x date

2. Secure venue3. Secure tables and chairs4. Promote event5. Send out parking and

check-in details

By the time a host lists their health fair, they can most likely already check off two once inside their dashboard.

AGAIN, HOSTS CAN MOST LIKELY CHECK OFF TWO TO-DOS (VENUE AND TABLE/CHAIRS) RIGHT WHEN THEY LAND INSIDE THEIR DASHBOARD - WHICH LEAVES HOSTS WITH 3 REMAINING TO-DOS.

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A COMPLETE LIST OF TO-DOS

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HFC also provides essentially an entire guide of health fair to-dos.

Inside the “Extra” section, under the “To-dos” tab, five main list exist, with to-dos under each.

These are all optional and for those who would like to go “all out” on their health fair.

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EXPANDED VIEW OF EXTRA TO-DOS

ADD A CUSTOM LIST OF TO-DOS

We tell hosts to feel free to add a custom to-do list, say if they have a big health fair with their own custom to-dos they’d like to assign to team members.

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HFC’S EXTRA TO-DOS ARE OVERKILL FOR THE MOST PART BUT CAN SERVE AS A NICE GUIDE FOR PLANNING A HEALTH FAIR

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HEALTH FAIR SURVEY

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HFC NOW ALLOWS VENDORS TO SURVEY HEALTH FAIRS

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SURVEY RESULTS ARE ONLY SHARED WITH HOSTS WHO CREATED THE HEALTH FAIR(S) AND THE TEAM MEMBERS THEY PERSONALLY INVITED.

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QUESTIONS

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Health fair hosts will be surveyed on the following:

1. Length of Health Fair2. Employee Attendance3. Employee Engagement4. Future vendor participation5. Event Instructions6. Vendor Accommodation

There is also an open text field for vendors to be able to leave remarks.

VENDORS WILL BE NOTIFIED 24 HRS AFTER THE HEALTH FAIR TO COMPLETE THEIR SURVEY

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SURVEY RESULTS

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When host view their survey, they’ll be viewing it inside their dashboard.

SURVEY RESULTS HELP HOSTS MAKE THEIR NEXT HEALTH FAIR BETTER AND PROVIDES INSIGHT ON WHAT VENDORS ARE REALLY THINKING

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HFC has created a feedback loop

TO LOCATE SURVEY RESULTS:

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Survey results are made available 1 week after the health fair. Hosts are notified via email when the results come available

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PAST RECORD

Again, we allow hosts to keep a record of their health fair.

This includes:

● Vendors● Collaborators● Files● Pictures● Messages

And everything they’ve touched. See the value?

As you can see, this rep has 18 past health fairs on their account.

LEARNING HFC

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HFC NOW PROVIDES THE FOLLOWING TO HOSTS...

… to learn how to operate HFC with ease.

1. In-app tours2. Intercom.io pop-up

messages and triggered emails

3. Help Section4. Blog

Confused? We will break each down in the following slides.

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LEARNING HFC IS INTUITIVE…THERE’S REALLY NO NEED FOR A MAJORITY OF THE INFO HFC HAS PUT OUT THERE!

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We have so much tech, it makes it almost overkill. Beautiful thing is, you don’t have to use 75% of it, BUT it’s there if you need it

IN-APP TOURS

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Now, there’s no mystery and we turn hosts into super users with ease.HFC now provides a general app tour + a how-to-get-more-vendors tour.

Hosts can choose to skip these tours at any time.

INTERCOM.IO POP UP MESSAGES

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Intercom.io messages help keep hosts on track throughout their health fair journey.

HOSTS CAN ALSO MESSAGE TEAM HFC AT ANYTIME INSIDE THEIR DASHBOARD AS WELL :-)

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Click the Intercom.io button anytime to chat with us. If hosts are inside their dashboard and have questions or would like

insight, it’s easy to chat with HFC.

HELP SECTION

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HFC provides a search feature so hosts can search the directory of help post. Hosts can also scroll down the sidebar to check out main sections and post inside those sections.

MORE ON THE HELP SECTION

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Hosts will find answers to their most pressing questions, as well as things that they might be curious about, like:

● Getting Started● Health Fair To-Dos● Vendor Info● Day of Health Fair Info● Promotions● HFC Behind-the-Scenes

HFC’S HELP SECTION HAS OVER 30 POST THAT WILL ANSWER ANY QUESTIONS HOSTS MAY HAVE. MOST POSTS HAVE PICTURES TO MAKE THE MATERIAL EASIER TO UNDERSTAND

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HFC’S BLOG

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HFC’s blog offers unique insights on health fair production

MORE ON THE BLOG

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On HFC’s blog, you’ll find provocative blog posts like:

● Health Fair Attractions - Guns, Puppies, and More

● How To Avoid An Empty Health Fair

● Warning Signs Your Health Fair Is Too Long

● Five Key Benefits (you may never have thought of) from Planning an Employee Health Fair

● Down. Set. Health Fair! Tips and Insight on Health Fair Themes

ADDITIONAL FUNCTIONALITY

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PHOTOS AND FILES

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We also brought back photos and files, so hosts can keep all health fair records right inside their dashboard.

PHOTOS SUBTAB

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Here’s how the “Photos” subtab looks inside the “Extras” tab. HFC finds that most hosts love photos of their health fair. Now, the have a spot for them.

SOON, HFC WILL ALLOW VENDORS TO UPLOAD PHOTOS TO A HEALTH FAIR THEY’VE ATTENDED. THE PHOTOS WILL APPEAR INSIDE OF THE HOST DASHBOARD UNDER THE PHOTOS SUBTAB.

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FILES SUBTAB

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We now have a space where hosts can come back next year and reference all their files in one place.

HOSTS, FEEL FREE TO ADD FILES AND PHOTOS OF YOUR HEALTH FAIR TO YOUR DASHBOARD ON HFC, THIS WAY, YOU CAN GO BACK AND REFERENCE EVERYTHING IN ONE PLACE FOR FUTURE HEALTH FAIRS

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HFC’S VISION

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HFC'S VISION IS TO EMPOWER U.S. CORPORATIONS TO LEAD THE CHARGE IN DRIVING AMERICA TO BECOME A HEALTHIER NATION THROUGH LOCAL HEALTH CONNECTIONS WHICH CONSIST OF HEALTH FAIRS, WORKSHOPS, SCREENINGS, PERKS, NEWS AND MORE.

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THIS MEANS HFC WILL CONTINUE TO DEVELOP COOL, DISRUPTIVE TECHNOLOGY

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WITHIN THE NEXT 2-4 MONTHS HFC WILL DEVELOP:

1. Vendor credit system. HFC is going to reward vendors for good behavior on HFC, like when a vendor fills out a survey, uploads photos to a health fair, and refers another vendor.

2. Workshop functionality. Scheduling, booking, requesting, employee sign up - the whole 9 yards ;-) As of right now, we already have an entire community of workshops seeded - there’s just no functionality around them. We’re going to make this happen.

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WITHIN THE NEXT 18 MONTHS, HFC WILL DEVELOP AT A HIGH LEVEL:

● Employee RSVP Page● Advanced workshops and

screenings functionality● Local Health Perks● HFC Local Health News● And more...

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SUPPORT HFC

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WE’D LOVE YOUR SUPPORT.

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HERE’S HOW YOU CAN SUPPORT HFC

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FOLLOW HFC ON LINKEDIN

THEN

Like, comment, and share our post

HERE’S WHAT SHARING HFC DOES FOR YOU:

● It makes you seem like a knowledgeable professional by recommending a new, disruptive platform.

● Makes you appear tech savvy. ● It shows you’re an early adopter of

technology.● Saves your colleagues and associates 40-60

hrs on health fair planning (depending on the size of their health fair)

● It brings new vendors into the ecosystem (more health fairs, more vendors) and makes the ecosystem richer.

Looking for a way to stand out? Share HFC with your colleagues.

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Kyle WrightenberryCo-Founder

Kyle PickettCo-Founder

Michael SanchezCo-Founder

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Patrick Sparrow

Lead Engineer

HELP HFC GROW ITS TEAM

This way, we can bring more neat technology benefits to you (perks, employee RSVP page, and the list goes on!).

… AND, DON’T FORGET TO LIST YOUR 2017 HEALTH FAIR ON HFC

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WE OVERHAULED HFC FOR YOU. LIST YOUR HEALTH FAIR ON HFC AND HAVE A NEW HEALTH FAIR EXPERIENCE.

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STILL LIKE A DEMO?

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Kyle Pickett(919) 452-6895kylepickett@healthfairconnections.com

SUMMARY

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TAKEAWAYS

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● This SlideShare is for health fair hosts (aka HR managers, benefits pros, and like professionals)● HFC no longer charges for booth spaces● HFC generates revenue off a small percentage of vendors● Hosts are able to rate and review vendors● Takes 2-3 mins for hosts to list their health fair● Hosts can invite and manually register vendors they have relationships with● Silly for any vendors not to go through HFC● Hosts can message vendors through HFC’s platform as they so choose● Extra to-dos list is overkill, but can serve as a great health fair planning guide● Vendors now survey health fairs after they attend each● Learning HFC is intuitive● HFC will continue to develop, cool, disruptive tech● List your 2017 health fair on HFC and have a new health fair experience.

THANKS FOR CHECKING OUT THE NEW UPDATES 112