Online Strategies For Realtors Creating 7 Figure Sales And

Living The Life You Want Without Sacrificing Your Family, Sanity And Health

Dennis DeSouzaTop 100 Re/Max Team In USA

&Will Caldwell

CEO Dizzle

Real Estate Is VERY Simple

• There are only a few core blocks every single agent needs to focus on – They Are:

• Buyer lead generation/conversion (Fastest and Easiest way to grow your business

• Seller lead generation/conversion – Listings create multiple sources of buyer and seller leads

• Systems to manage leads/closings• Past Client Referral Generation Systems

Today We Will Touch on Buyer Lead Generation and Conversion

• Buyer lead generation is the simplest and fastest way for a Real Estate business to grow.

• Closing a buyer is easier than closing a seller. This is advantageous for a newer agent or a team leader training agents for their team.

• Once your buyer purchases statistics show they will turn into a listing in 4-6 years.

• Least expensive leads to generate

Symptom: Low Sales

Cause Of Symptom

• Low Traffic• Bad Conversion• Lack Of Follow Up

What Do & What Not To Do

DON’T DO THIS

• Buy a Cookie Cutter – Non Converting Site• Have Your Image Everywhere (Branded site)• Buy Expensive Traffic (Several Sources)• Follow Up Late• Follow Up Once• Chase The “Latest And Greatest” – “Shiny Objects”• Anyone Who Promises A “Magic Bullet” Including New

Web Sites, Listing Leads, Buyers Leads Etc… are almost guaranteeing to waste your time and take your money!

What Do & What Not To Do

DO THIS

• Create High Converting Landing Page• Buy Inexpensive Traffic • Create Dependable, Effective & Consistent

Follow up Strategies & Systems

Your Success Matters!

• Your Success In Online Real Estate Is Directly Proportional To:

• Converting At a High Level Both with Initial conversion rate from your landing page and “PCR” (Prospect Conversion Rate) * (Goal Is A Low “CPL”- Cost Per Lead)

• Follow Up Skills And Systems In Place To Convert At A High Level

Example Of A High Converting Landing Page

Location MUST Auto Populate

Option To Search By Price Range

Example of Backend Specifically Designed For an ISA (Inside Sales Agent)

Price Range Easily Determined

Location Lead Registered From Using IP Address

Example Of A Typical Search A Prospect Would Be Performing

Example of Automated Email Sent to Client #1

Automated Email Our System Sends To Our

Prospect List

Example of Response From Prospect Client # 1

Client’s Response From Our Systems Automated Email

Client # 1 Results

• Recently Purchased A Home For Well Over 1 Million Dollars For The Child That “Would Not Be Opposed To Renting”

• Currently In Escrow For A Home That Will Likely Be One Of The Highest Sales Of The Year When It Closes in 2015

• This One Lead Will Result in close to $250,000 In GCI (Gross Commission Income) to our team

Example of Automated Email and Response From Client #2

Automated Email From Our System

Clients Response To Our Automated

Email

Client # 1 Results

• Took 2 Years From Initial Contact To Close – Agents Often Do not See The Forest Through The Trees!

• This Sale Remains one of the All Time Highest Sales In San Diego County – From a Client Who Was “Just Looking”

Commission Check For “Just Looking” Sale

Results Are Not Typical But Our “Typical Sales” Are Not Bad Either!

• Although The Ultra High End Sale Is Not The Norm - Year In And Year Out Our Highest Multi Million Dollar Sales Are ALWAYS Acquired Using Our Proven Web Strategies

• The “Average” Sales Price in San Diego County is $482,900. Our Average Sales Price Is Nearly $800,000 With Our Web Leads

Why The Web Is A Realtors Best Friend

• You Can Target ANY location you want to work• You can Target ANY Price Range You Want to Sell In• You Can Control The “Faucet” By Increasing Or Decreasing The

Number Of Leads. Add As you Grow And Can Properly Convert The Leads

• Although The Web Is Fantastic And Only Going To Become More And More Dominant – Doing It Incorrectly Will Cost You Thousands. Agents MUST Utilize Proven Methods, Systems and Strategies to Reap The Rewards

• The Web Is Not Going Away and Agents That Do Not Embrace It and Use Proven Methods Will Continue to Get Squeezed and Will Likely See Their Incomes Decrease Over Time

Google Adwords Backend For A Seller Site We Just Launched

Number Of Clicks For The Month

Cost Per Click And

Total Cost

Number Of

Leads/Cost Per Lead

ConversionRate

Talk To Dennis

For a Free consultation email Dennis

Dennis@SellingSD.com

• For team leaders or high producing agents who wish to take control of their business, increase their profits and have a better life