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Don't leave your next real estate listing to chance - choose market leader Tom McCarey and his team at The Real Estate Lounge Chicago. Affiliated with Chicago's top brokerage, @properties, McCarey's approach assures you that you will get done what you want - selling your home in as short a time as possible for as much as possible. Call Tom at 773.848.9241 today for a consulation.
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the smart choicechicago real estate
When it is time to list your Chicago home The Smart Choice is Tom McCarey.
I am an award-winning broker since 2002 and my team The Real Estate Lounge Chicago team is associated with @properties, the number one residential real estate brokerage in Chicago and the North Shore.
Our leading position individually and collectively in the Chicago market is not just based on the numbers (though this is true). It is also leadership that is intelligent, technological and innovative.
At the end of the day this adds up to a winning equation that does what you want us to do - sell your home in as quick a period of time as possible for as much as possible.
[email protected] . 773.848.9241
doing what I loveselling homes
[email protected] . 773.848.9241
I love this picture. My son Jackson drew it when he was 5 and it is how he pictures when my wife Nicole and I met. Hearts floating over our heads, it was love at first sight.
Granted, love may not be something that a real estate broker typically talks about when he prepares to list your home. But I think it is something critical to selling your home.
Listing your home is an important decision in personal and professional terms. Finding someone good at what they do is a given. I also believe you must entrust the task in someone with passion and who loves what they do.
I am fortunate to do what I love, ensuring that I fully commit myself to getting the job done every time. You can imagine how much this pleases and satisfies my clients.
Tom McCareythe right choice!
[email protected] . 773.848.9241
For 10 years I have met my clients in one of three ways: referrals, open houses and online.
And no matter how we have met the one trait unifying all of my clients is they trust me with their biggest economic decisions.
Why this faith in me? Because I am smart and I give you blunt advice based on unparalleled market knowledge. There’s simply no one better at helping you deal with the contours of today’s real estate market.
And when it is time to negotiate, I will give you the soundest and most advantageous advice possible.
Bottom line, when it is time to sell your home I am the right choice.
numbersleading share in the Chicago market
[email protected] . 773.848.9241
If we were blithe we might say of our being the top residential brokerage in Chicago (and Northern Illinois overall) and among the city’s top brokers “somebody’s got to do it.”
But we are not blithe. We are industrious and hard-working. We are attentive to details and willing to take risks. We dedicate ourselves to being the best and respect our clients’ wishes to sell their homes in the shortest period of time.
And that’s what I do. I sell homes. I sell them quickly. And because of this and our winning personalities my clients love me.
Without reservation I am grateful to be the best. And I and @ recognize that maintaining (and expanding) our position is not by accident but through conscientious, intelligent and continuous efforts.
connect the dataour efforts have prodigious results
[email protected] . 773.848.9241
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market sharesize matters
Last year we again expanded our market share in Chicago, outpacing our nearest competition by my nearly 30%.
Why does this matter? For the same reason why height matters to a basketball player. The taller you are the more you control the paint. In real estate “taller” means controlling the market.
Which is what we do. Year after year.
More market share means more exposure which means more page views which means more phone calls and emails which means more showings which means greater interest which means a quicker sale (and a higher price) and a shorter market time.
Sounds like a slam dunk!
[email protected] . 773.848.9241
intelligent designknow the market
Size, of course, doesn’t rule the day alone. Otherwise all the corner offices in the world would be occupied by guys who bump their heads on door jambs.
We augment our large and growing market share with pragmatic and seasoned intelligence. On a real and tangible level we recognize trends, study and understand market metrics, employ effective strategies and plans, and implement appropriate pricing.
The sum of all of this? We price your home right. When we do this we gain market traction and we sell it in as short a time as possible for the highest possible price.
[email protected] . 773.848.9241
recent stats1737 west nelson + lakeview
[email protected] . 773.848.9241
Statistics as of January 2012Lakeview SFH Sales
It seems like forever ago all it took to sell a home was to pop a sign in your front yard. Not any more. In today’s oddly contoured market it takes a plan and a healthy dose of creativity to get the job done.
I start with a nearly obsessive crunching of numbers to establish your home’s true value. But I introduce our properly priced home to the market only after my professional photographer snaps photos that I widely and aggressively syndicate through a variety of print and online resources.
These pictures are critical to our process as they allow me to establish an attractive pictorial narrative to the more than 9 in 10 consumers who rely on their computers to commence and continue their searches for new homes.
[email protected] . 773.848.9241
a thousand wordsvip - very important pix
360 degreesfull circle marketing
๏ address specific website๏ postlets๏ slideshare + scribd๏ craigslist๏ geo-tagged pix at picasa/flickr๏ Realtor.com๏ Tribune.com/HomeFinder๏ @properties.com๏ trulia + zillow๏ Leading RE Companies๏ Luxury Portfolio๏ Facebook๏ twitter
[email protected] . 773.848.9241
With pictures in hand we engage in a 360 degree approach which consists of featured listings and other placements that filter to the top of search engines and include (but are not limited to) the following:
address specific websitea place to land online
[email protected] . 773.848.9241
I create a website for every listing I take.
Comprised of organic descriptive text and professional pix, this website (along with all online marketing) is aesthetically pleasing and it consists of search engine optimized terms relevant to the property, its location and its qualities.
I typically use the home’s address as the dot com domain and link it to hard copy and other web-oriented marketing pieces as an important element in my full frontal marketing approach.
guerrilla stylepostlets
[email protected] . 773.848.9241
With so many home seekers gravitating online it is essential to ensure we have a full throttle web presence. One such conduit with a professional and attractive expression and multiple applications is postlets.
This full color HTML device dwells online as a de facto website and cross pollinates to twitter, facebook and craigslist (where I syndicate my listings up to four times weekly).
All of this is important as it perpetuates top of mind awareness among the many who look at the world through the prism of their computers.
home search
big dogsrealtor.comtribune.com/HomeFinder
[email protected] . 773.848.9241
It seems most online home searchers try to find something that only they can find. They want exclusivity or the hidden gem.
And while they look low and high in Chicago they continuously return to two websites for basic data and information - Realtor.com and chicagotribune.com.
In both instances @properties enjoys preferred vendor status which enables us to gain easier and greater online visibility. This is great news in a crowded marketplace!
Realtor.com sees 10m unique monthly visitors and tribune.com has nearly 3m geographically specific monthly visitors.
new playerszillow + trulia
[email protected] . 773.848.9241
We also enjoy preferred status at zillow and trulia, two online listing aggregators who are gaining in stature and importance to the activities of online home seekers.
We gain and maintain our market share through continuous efforts to place our product, your home, with tech players such as these. Our enhanced status pushes our listings to the front of the pack and allows us to add pictures, describe the property and, as with all of our online resources, to bump listings into our social media universe at twitter and facebook.
The big deal, though, is our presence here introduces us to zillow’s 11m+ unique monthly visitors and trulia’s 7m unique monthly visitors.
bang for the [email protected]
[email protected] . 773.848.9241
Fueled by the same energy that has propelled our brokerage into the city’s top spot and among the top 40 brokerages in the country, our website reflects a degree of intelligence and utility rarely seen in the real estate marketplace along with nearly 2.5m unique visitors per month.
And so a quick visit turns into a long stay and return visits as consumers find out about listings, where they’re located, what’s nearby and why a home is perfect.
Through the dedicated efforts of a brilliant IT staff our website is always reviewed to make sure that it is doing what it is supposed to do - get your home in front of millions of consumers. And that is exactly what it does.
smart technologiesscribd + slideshare
[email protected] . 773.848.9241
I constantly seek out methods to better serve my clients. Two such technologies that lend oomph to my marketing punch are SlideShare and Scribd, two online communities where I upload as pdf’s presentations I create.
A mixture of aesthetics, text and pictures, these presentations look great and they gain enormous traction with search engines because of search engine optimized phrases I affiliate with the pieces. This allows me to introduce properties, announce open houses and broadcast price reductions in an effective manner to the online universe.
planting seedspicasa + flickr
[email protected] . 773.848.9241
Another interesting tool I have discovered that lends legs to our online presence comes from photo sites picasa and flickr.
In essence these uploads constitute demi-websites comprised of photos, descriptions and, most interestingly, a geo-tagging feature that locates the property by address.
Given that picasa is part of the google complement of tools this enhances the prospect of listings being identifiable via google searches and search engine optimized terms.
Picasa links also populate the side column at my blog, enhancing the blog’s “findability” on google.
innovationthe real estate lounge chicago
The Real Estate Lounge Chicago is my “organically grown” blog. This award-winning vehicle (named by zillow one of Chicago’s best real estate blogs) provides an ever-present avenue to share my thoughts, ramblings and insights. It is a critical online marketing piece.
The blog pertains primarily to real estate but is seasoned by family, urban living, philosophical tidbits and occasional irony. It offers a very personal and intelligent view of the Chicago market and fosters relationship building with known and unknown parties.
[email protected] . 773.848.9241
tangible marketingunparalleled in-house production
@properties and The Real Estate Lounge Chicago are home grown commodities that are unparalleled in the Chicago market. Nobody works as hard as we do, as smart as we do and as effectively as we do. And few can keep up the pace that we set both before we list your home and after it is part of our portfolio.
This includes my design and print departments. Because they are in-house I have the materials I need on time and ready to go.
[email protected] . 773.848.9241
and in conclusion...thank you!
[email protected] . 773.848.9241
Thank you for the opportunity to meet with you and discuss listing your home. Though there are many real estate brokers in Chicago, few take the time to understand the market as I do and have the foresight and intelligence to develop the tools that this market demands.
I love what I do. It’s like a never-ending crossword puzzle with new and intriguing clues that demand intellectual acumen, persistence and a unique nimbleness of mind and spirit.
And like the guy that spins 6 plates at the same time on sticks, the goal is to do all of this without breaking a plate. The goal is to sell your home as quickly as possible for as much money as possible. And to do it with grace and equanimity.
And that is exactly what I will do.
