The Checklist Manifesto For Real Estate

The Checklist Manifesto

For Real Estate Agents



Why?

Gawande notes that "We don't like checklists. They can be painstaking. They're not much fun. But I don't think the issue here is mere laziness … . It somehow feels beneath us to use a checklist, an embarrassment." He then goes on to recount how Captain Chesley "Sully" Sullenberger, about as close to a heroic figure as we get these days, insisted over and over again that the "miracle on the Hudson" could only be attributed to a team of people following procedures and doing what checklists had told them to do.

Why?

1.You don’t forget an important detail2.Track team results3.Efficiency in your business and your teams4.Everyone is accountable5.Easier to Grow

Prepare pre-listing packet and deliver…………………………………………37 minutes Prepare comparative market analysis…………………………………….……59 minutes Study and analyze market data……………………………………………..….30 minutes Drive by comparable properties……………………………………………… 34 minutes Prepare personalized market program……………………………………….. .66 minutes Travel to appointment …………………………………………………………30 minutes Appointment time…………………………………………………………….. 90 minutes Complete listing data and contracts………………………………………….. 32 minutes Input listing in multiple listing database………………………..…………….. 25 minutes Input and launch marketing plan … …………………………………………..94 minutes Install sign, lockbox, take photos, measure property……………………….... 52 minutes Create marketing ads and home brochure…….……………………………… 90 minutes Design and prepare "Just Listed" postcards…………………………………... 22 minutes Prepare visual tour and post to all major sites ………..…………………….... 61 minutes Prepare and create internet ad………………………………………………… 20 minutes Prepare mailing labels and process "Just Listed" postcards………….………. 85 minutes Contact top agents with new listing information……………………………... 90 minutes

There’s a lot to Do!

Pick up Sellers' disclosure and take out brochures………………………….... 24 minutes Research mortgage information ……………………………………………....17 minutes Prepare and set up co-op instruction and log ……………..…………………...18 minutes Place and proof weekly online ads …..…………………..…………………...135 minutes Prepare biweekly Homes Magazine ad ………………………………………..57 minutes Prepare monthly Homes & Land Magazine………………………………….. 25 minutes Proof ad and process corrections…………………………………………….... 20 minutes Prepare and deliver showing basket…………………………………………... 53 minutes Marketing/staging walking homes tour ….……………………………………25 minutes Reprint and restock flyers……………………………………………….……. 44 minutes Check signs and property weekly ………………………….………………….80 minutes Order and review preliminary title work……………….…………………….. 45 minutes If problems- research and correct…………….………………………………. 25 minutes Research land variances on acreage lot size…………… …………………… 60 minutes Feedback from showing (averages 5 attempts per showing)……………….. 518 minutes Prepare and log feedback responses…………………………………………. 37 minutes Update social networking sites weekly with property info………...…...……. 31 minutes Prepare Sellers' weekly report………………….…………………………….. 88 minutes Call Sellers weekly with update……………………………………………… 60 minutes

And…

Additional consulting calls with Seller…………………….…………………. 30 minutes Reverse prospect for buyers weekly in MLS ………………………………… 61 minutes Set up co-ops for showing home……………….…………………………….. 30 minutes Launch marketing plan for an open house……………………………………. 32 minutes Hold open house ………………………………………….………………….180 minutes Follow up with open house guests (prepare and mail cards)….……………… 75 minutes Set up Realtors' luncheon ………………………….………………………….34 minutes Design Realtors ' luncheon flyer ……..………………………………………...52 minute Host luncheon ………………………………………………………………...180 minutes Prepare comparative market analysis for 30-day research ……………..…….124 minutes If needed, re-appraise property condition ……….…………………………….47 minutes Get bids for repair work as needed ………………….………………………..182 minutes Review bids, present to Seller………………………..……………………….. 60 minutes Meet workers as needed …………………………….………………………..180 minutes Remake and reissue flyers……………………….…………………………… 83 minutes Tour competitive properties and compare pricing …………………………… 50 minutes Review offers :………………………………….……………………………. 60 minutes

And…

Prepare Seller's net sheet. ……………………………………………………..26 minutes Present offers .…………………………………..……………………………..60 minutes Negotiate contract ……………………………………………………………..90 minutes Review and create negotiation strategy………………………………………. 33 minutes Discuss home inspection issues with all parties ……………………………… 42 minutes Follow up on mortgage and inspection contingencies ……...……………….. 31 minutes Finalize offer………………………………………………………………….. 63 minutes Complete contract review and collect signed contracts…...….………………. 60 minutes Verify closing time and date with all parties …………………………………. 20 minutes Verify smoke and carbon certificates are collected ………………………….. 10 minutes

In addition to doing the deal we have to be working on filling our

pipeline with more deals!

And…

Bottom Line

A Checklist Doesn’t Always Look Like a Checklist!

A Checklist Doesn’t Always Look Like a Checklist!

Accountability Checklists

Accountability Checklists

Daily Checklist

New Listing Checklist





U/A Our Buyer

U/A Our Buyer

U/A Our Buyer

U/A Our Buyer

U/A Our Listing

U/A Our Listing

U/A Our Listing

U/A Our Listing

Administration Checklist

Pending File Checklist

Transaction Checklist

Open House Checklist



Team Meeting

Team Profitability Worksheet

Buyer Conversion Rates

Great Programs to Increase Productivity


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