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March 24, 2015
1
CHAMBERSBURG OFFICE MEETING
Stop Selling
Real Estate
Guide to Buyer
Closing Costs
Homesale.com
Tips
Median SOLD Price
$145,000 $153,000(2014) (2015)
+5.5%2
FEBRUARY MARKET STATISTICS
SOURCE: MRIS (Franklin County, PA)
Average Days on Market (DOM)
127 110(2014) (2015)
-13.4%4
FEBRUARY MARKET STATISTICS
SOURCE: MRIS (Franklin County, PA)
11
BUYER’S CLOSING COST SHEET
Providing a cost sheet is
the law
Having a buyer sign a
mortgage company’s
cost estimate does not
fulfill an agent’s duty
Having a buyer sign a
blank cost sheet does
not fulfill an agent’s duty
Explanation of individual
l ine items
Actual costs for each line
item
Cash, Conventional, FHA,
VA, USDA transactions
Special thanks to Teri
Eyler (Homesale
Settlement Services) and
Don Clawson (Homesale
Mortgage)
12
GUIDE TO BUYERCLOSING COSTS
“Anyone can sell ‘stuff’
but not everyone can
create an experience.”
- Tom Peters
14
STOP SELLING “STUFF”
16
IT’S ALL ABOUT THE ‘EXPERIENCE’
https://www.youtube.com/watch?v=cbEKAwCoCKw
1. Divorce/Separation
2. Death of a Spouse/Child
3. Buying/Selling a House
4. Public Speaking
5. Losing Job
6. Planning a Wedding
7. Kids
8. Debt
9. Commuting
10. Studying For Exams
17
STRESSFUL LIFE EVENTS *
* Centers for Disease Control and Prevention
1. Commercial Pilot
2. Public Relations Officer
3. Corporate Executive
4. Photojournalist
5. Newscaster
6. Advertising Account Exec
7. Architect
8. Stockbroker
9. Emergency Medical Tech
10. Real Estate Agent
18
STRESSFUL JOBS *
* CareerCast – The 10 Most Stressful Jobs
Product: Motorcycles
Experience: The ability
for a 43 year old
accountant to dress in
black leather, ride
through small towns and
have people be afraid
of him
20
HARLEY-DAVIDSON
Product: Vacation Resort
Experience: A means of rediscovering oneself, or inventing an entirely new “me”
21
CLUB MED
22
SELLING THE EXPERIENCE
https://www.youtube.com/watch?v=y07at1bU89Q
Product: Beer
Experience: It’s all
about community. It’s
about bringing people
together and sharing
stories and . . .
experiences!
23
GUINNESS
24
RE-IMAGINE
What They Tell You What They Really Mean
4 Bedrooms No bunk beds for the kids
Large Family Room My pool table is my life
Hummelstown The Wick, Rhoads