Strategic ObjectivesStrategic Objectives

Position REALTOR® Association Website asPosition REALTOR® Association Website as premier destination for content for REALTOR® Association members, REALTOR® members, course providers and consumers using socialcourse providers, and consumers using social media.Create, maintain, and support online communities

t t diamong target audience.Allow members to share innovative ideas freely to help one another build a sustainable and valued pbuyer representative business.Increase value of REALTOR® Association to existing membersexisting members.Market services to more REALTOR® members.

Social Media Action PlanSocial Media Action PlanSocial Media Action PlanSocial Media Action Plan

D fi l S l t i l C tDefine goals• 60 minutes

Select social media sites• 60 minutes

Create accounts• 120 minutes

Add content Multi-author Syndicate withAdd content• 120 minutes

Multi author Blog• 120 minutes

Syndicate with other sites• 120 minutes

Marketing Maintenance/ risk analysis

Tracking• 180 minutes risk analysis

• 120 minutes• 60 minutes

Define GoalsDefine GoalsDefine GoalsDefine Goals

D fi th l di ti d• Define the goals, direction, and responsibilities of how each site will impact th k tthe market.

• Select staff members involved in incorporating social media strategy.

• Estimated time 60 minutes

Select Social Media SitesSelect Social Media SitesSelect Social Media SitesSelect Social Media Sites

• Prioritize which sites will generate the most• Prioritize which sites will generate the most exposure in the least amount of time. More attention, focus and detail will be placed onattention, focus and detail will be placed on those sites. This will determine how many staff hours needed to maintain each site.

• Determine which sites will be member only benefits.

• Estimated time 60 minutes

Social Media WebsitesSocial Media WebsitesSocial Media WebsitesSocial Media Websites

M lti th bl• Multi-author blog• YouTube TV Channel• LinkedIn• FacebookFacebook• Twitter

Slid h• Slideshare• BoxNet

Create AccountsCreate AccountsCreate AccountsCreate Accounts

• Create profiles passwords and a list of• Create profiles, passwords, and a list of links to each site that will be used in social media marketingmedia marketing.

• Each social media site will be optimized to brand REALTOR® Association to integratebrand REALTOR® Association to integrate existing website, and extend communication to each online community.y

• Estimated time 120 minutesEstimated time 120 minutes

Add ContentAdd ContentAdd ContentAdd Content

St ff ill i Mi ft W d• Staff will receive a Microsoft Word document prior to the meeting to create a t l t f t t t b d i i ltemplate for content to be used in social media sites.

• Staff will transfer information from existing marketing materials and upload multimedia to social media sites.

• Estimated time 120 minutes• Estimated time 120 minutes

REALTOR® Association BlogREALTOR® Association BlogREALTOR® Association BlogREALTOR® Association Blog

C t lti th bl f REALTOR®• Create multi-author blog for REALTOR® Association members, REALTOR®

b id dmembers, course providers, and consumers to market, promote, and d t b t tiadvocate buyer representation.

• Select and invite potential authors to become writers of blog.

• Estimated time 120 minutes

Syndicate With Other SitesSyndicate With Other SitesSyndicate With Other SitesSyndicate With Other Sites

I t t li i l fil ith th• Integrate online social profiles with another using HTML source code, RSS widgets,

d li k h iand link exchanging.

• Estimated time 120 minutes

Marketing PlanMarketing PlanMarketing PlanMarketing Plan

• Create effective sales copy website integration• Create effective sales copy, website integration, and email marketing plan specific to REALTOR® Association members, course providers, and consumers to increase exposure and participation in social media.

• Implement promotional campaigns to increase• Implement promotional campaigns to increase awareness of social media.

• Integrate social media sites into existing websiteg g

• Estimated time 180 minutes

MaintenanceMaintenanceMaintenanceMaintenance

D l h kli t t d i• Develop checklists, systems, and assign responsibilities for each site and whom will

f h t kperform each task.• Create recurring appointments to ensure

when each task will be performed.

• Estimated time 120 minutes

Risk AnalysisRisk AnalysisRisk AnalysisRisk Analysis

G t ibl t lt f• Generate possible outcomes as a result of participation of social media.

• Develop a system for responding to questionable items.

• Estimated time 120 minutesEstimated time 120 minutes

TrackingTrackingTrackingTracking

S t b h k t i ibl• Set benchmarks to review possible outcomes, number of participants, and

i t i ti l t tcompare against existing real estate affiliated offerings.

• Implement a schedule to review performance and strategic social media objectives.

• Estimated time 60 minutes

REALTOR® Association REALTOR® Association InvestmentInvestment

• Two full day meeting with management staff• Two full day meeting with management, staff, and those who will assist in the creation, development, and execution of social mediadevelopment, and execution of social media plan.

• Supporting documents, videos, and tools will pp gbe distributed to streamline communication and execution.

• Contact phone and support available at selected times.

Isn’t it Worth It?Isn’t it Worth It?Isn t it Worth It?Isn t it Worth It?

Tipping the Scale AssumptionsTipping the Scale

Investment Members renewing

Assumptions• X agents in your

association• 10% of REALTORS® use

social mediaX * 10% b ill• X * 10% members will use these sites

Social media has longest shelf life compared to other forms of marketing

REALTOR® ChoicesREALTOR® ChoicesREALTOR® ChoicesREALTOR® Choices

“Ho ill members“How will members choose between which organization towhich organization to renew their dues?”

Build organization valueBuild organization value using social media before it is too late.before it is too late.