Social Media for real estate

with Charlie Gunningham

Mission

“ putting media power back in our clients’ hands ”

REIWA Conference, 30th Oct 2009 Slide 3

Ad Spend in Australia - 09/10*

1. Takeaway Food …..….$3343m

2. Real Estate Agents ……...$1563m 3. Auto Industry ……….$997m4. Banks ……….$966m5. Supermarkets ……….$774m

Source: IBIS World Research, July 2009

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Social Media:the power back in your hands

1. Facebook 2. Twitter 3. Blogging

REIWA Conference, 30th Oct 2009 Slide 5

SOCIAL MEDIA in Aus (Jun09)

_ Facebook: 6mn visitors (+95% p.a.)

_ MySpace: 3.5mn (only +5%)

_ Twitter: 800,000 (up from 13,000)

_ 70%+ net users visited social netwks (+29%)

_ Twitter the fastest growing

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SOCIAL MEDIA = YOUR MEDIA

_ You connect_ Your brand / differentiation_ Your message_ You’re tech savvy_ You save money_ Your broadcast

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1 (a) Do your own FACEBOOK Profile Page

free ‘n’ easy to set up

people find you

you’re in control

540,000 in Perth

more > 40 than < 20

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1 (b) Set up a FACEBOOK Business Page

Invite ‘fans’publish events, goings oninteractive shop window

Walls, Photos, discussionsImport blog feed, apps

REIWA Conference, 30th Oct 2009 Slide 9

FREE FACEBOOK Business Page e-Book

by Peter Fletcher

TheRealEstateMarketingMaven.com

REIWA Conference, 30th Oct 2009 Slide 10

1 (c) Post your own FACEBOOK Ads

Direct + targettedSet a budget

Easy to set up, edit, 17mn+ views ($2300)

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Have a FACEBOOK Policy

AddictiveTime Wasting

Haven’t got time!

You need a policy, and stick to itHave a reason, WIIFT, part of marketing

REIWA Conference, 30th Oct 2009 Slide 12

2. TWITTER

_ conversations in 140 characters_ easy + very powerful _ unique web address (twitter.com/…)_ link to site, updates, join in_ listings, news, events, h/opens…

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http://twitter.com/chazgunningham

REIWA Conference, 30th Oct 2009 Slide 14

http://twitter.com/aussiehome

REIWA Conference, 30th Oct 2009 Slide 15

2. TWITTER

_ world’s best search engine?_ find out what ppl are saying about anything, including you! respond_ pass on interesting tweets (RT)_ join in the conversation_ make connections

REIWA Conference, 30th Oct 2009 Slide 16

TWITPIC.com

App that synchs with twitter

Take photo, upload +

then it becomes a tweet

with a link to the photo

Can be done from mobilehttp://twitpic.com/photos/chazgunningham

REIWA Conference, 30th Oct 2009 Slide 17

3. Blogs

_ interactive 2-way web pages_ you “post” an opinion/story/view + allow public to comment_ you have a lot to say!_ and if you listen, you can learn too

REIWA Conference, 30th Oct 2009 Slide 18

BLOGGING SOFTWARE

1. Blogger.com (Google)

2. Wordpress.org (popular, purists)

3. DotNetBlogEngine (Microsoft)

latter can fit right inside your site

REIWA Conference, 30th Oct 2009 Slide 19

Why?

Better Traffic & SEO to your site

Fun, empowering for you/staff

Listen + Learn from your public

Gather interesting contentWhat goes around comes around

“Markets are conversations”

REIWA Conference, 30th Oct 2009 Slide 20

Blogs are fantastic for SEO!

REIWA Conference, 30th Oct 2009 Slide 21

Social Media

REIWA Conference, 30th Oct 2009 Slide 22

SOCIAL MEDIA POLICY

- our clients & prospects are here- we are going to be here- we’re not going to be distracted- we are going to engage, contribute- we will listen, and learn- we will not talk real estate (much)

REIWA Conference, 30th Oct 2009 Slide 23

THANK YOU!

For more…Attend a REIWA Learning course!

Internet Marketing – 9th Nov or 16th DecFacebook/Twitter – 9th Dec

For these slides: charlie@aussiehome.com