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One hour presentation on introduction to social media for the real estate business
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Social Media in One Hour
forWeichert Realtors BenchMark
©2010 Spake Communications
Social Media Questions• Why should I spend time doing social media?• How will it help my business?• How do I measure my results?• What’s the most effective use of my time?• How do I separate my social media business
life from my real life?• How do I develop a social media strategy to
build and maintain my business and business relationships?
Social Media Revolution -Erick Qualman Socialnomics
©2010 Spake Communications
The question is not, “are you doing social media?”
It’s, “ are you doing social media right?”
©2010 Spake Communications
The Basics
YouTubeflickr
©2010 Spake Communications
The Basics ( for business)
• Open an account (most are totally free)• Fill in your profile with your business in
mind (how much do you want to share)• Start slow!• Content is King (or Queen) – keep
relevance in mind at all times
©2010 Spake Communications
LinkedIn linkedin.comYour Online Resume’ and Business Presence
What to do first: (basics)•Complete your profile with lots of details•Connect with people you want to do business with•Find clients, associates and friends who will “recommend” you
A little bit further•Join or form groups•Participate in forums•Ask and answer questions in areas where you have expertise
©2010 Spake Communications
flickr.comShow your pictures to the world
Tips:• Edit• Titles and tags
©2010 Spake Communications
flickr.com
©2010 Spake Communications
flickr.com
©2010 Spake Communications
YouTube.com
Tips• Don’t be afraid of video• Keep your videos short• Titles and tags• Post your videos to other platforms
(Facebook, Vimeo, Tubemogul, blog)
©2010 Spake Communications
YouTube.com
©2010 Spake Communications
YouTube.com
©2010 Spake Communications
facebook.comBasics - Organization• Privacy• Groups (?)• Profile• Page• TOS• Etiquette• Reputation Management
©2010 Spake Communications
facebook.comMore advanced
• Marketing• Applications (for business and real estate)• FB Advertising• Rich content – video, photos, listings• Etiquette• Reputation management
©2010 Spake Communications
PRIVACY!
So this guy wants to be your friend???
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Click here for dropdown to manage account
Manage Friends
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Click to create a list
©2010 Spake Communications
USE THIS
©2010 Spake Communications
Questions?
Contact Joe – [email protected] my social media – http://follr.me/joespakeGet this presentation at
