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Reviewer's guide to SmartZip.com, the leading online destination for real estate investors to rate, compare and confirm the best places and properties to buy.
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© 2009 SmartZip Confidential & Proprietary
SmartZip.comReviewer’s Guide
June 2009
2
© 2009 SmartZip Confidential & Proprietary
Table of Contents
Topic Slides
Introduction 2
SmartZip ScoreTM
What is SmartZip Score? 3
Understanding SmartZip Score 4
Overview: How to Use SmartZip? 5
Find Your Ideal Investment
Research, compare and identify the best places to invest 6-11
Search re-sale & foreclosure listings based on investor criteria
12-17
Analyze properties for monthly cash flow and long-term ROI
18-21
Connect with local real estate experts to transact
22-23
Jump-start your investment search
SmartZip 100TM top-rated properties 25
SmartZip Top 10 MarketsTM 25
Learn, network and share your investment experiences
SmartZip Quick Tour 27
SmartZip TownHall – online social network for investors
28-31
Feedback 32
3
© 2009 SmartZip Confidential & Proprietary
Introduction
• SmartZip Overview– Independent, analytics-based ratings
and research for real estate investment– One-stop online destination for real
estate investors
• Value to Investors & Home Buyers– Research and identify the best places to
invest– Rate, compare and confirm the best
properties to buy– Acquire, finance and manage properties
through real estate local experts
• Value to Sellers and Listing Agents– Market properties to national buyer pool– Calculate the best price for rapid sale– Instill confidence in the value of a
transaction
4
© 2009 SmartZip Confidential & Proprietary
What is a SmartZip Score™?
The first analytics-based investment RATING for residential real estate
Communities
Compare
Confirm
Confidence Peace of Mind
Real estate
investorsHomebuye
rs Properties
Rate
Know if a property is really worth buying
5
© 2009 SmartZip Confidential & Proprietary
Understanding SmartZip Score™
• Risk-adjusted return over 10 years• Relative scale of 1:100
– 80+ equates to “*****” rating• Over 12 M properties rated in CA &
FL• Each property has 2 Scores:
– Growth: Risk-tolerant investors seeking above-average capital appreciation
– Income: Risk-averse investors seeking monthly cash flow
84 71
6
© 2009 SmartZip Confidential & Proprietary
Overview: How to Use SmartZip
1. Find Your Ideal Investment– Research, compare and identify the best
places to invest– Search re-sale & foreclosure listings
based on investor criteria– Analyze properties for monthly cash flow
and long-term return on investment (ROI)
– Connect with local real estate experts to transact
2. Jump-start your investment search– SmartZip 100TM top-rated properties– SmartZip Top 10 MarketsTM
3. Learn, network and share your investment experiences– SmartZip Quick Tour– SmartZip TownHall – online social
network for investors
7
© 2009 SmartZip Confidential & Proprietary
Overview: How to Use SmartZip
1. Find Your Ideal Investment– Research, compare and identify the best
places to invest– Search re-sale & foreclosure listings
based on investor criteria– Analyze properties for monthly cash flow
and long-term return on investment (ROI)
– Connect with local real estate experts to transact
2. Jump-start your investment search– SmartZip 100TM top-rated properties– SmartZip Top 10 MarketsTM
3. Learn, network and share your investment experiences– SmartZip Quick Tour– SmartZip TownHall online social network
for investors
8
© 2009 SmartZip Confidential & Proprietary
Start Your Market Research
• Select your state – CA or FLor
• Click on ‘Search Properties’
9
© 2009 SmartZip Confidential & Proprietary
Use Visual Heat Maps to Dive into Local ‘Hot Spots’
1. Start by viewing county-level heat and details
2. Select your heat criteria from drop-down menu
3. Find top-rated counties (red color is best)4. Zoom into the city-level using:
– Map’s zoom features, or– Click on a county, and select ‘Zoom
Map’
2
3
4
1
10
© 2009 SmartZip Confidential & Proprietary
View City-level Heat & Averages
1. Click on a city on the map to review city averages
2. If you like a city, you can then:– Jump directly to search listings for the city– Zoom into a map of the city – “Zoom Map”– Add it to the “Compare List” by clicking
“Compare”
12
11
© 2009 SmartZip Confidential & Proprietary
Add More Top Cities from Market Table to Your Compare List
1. Sort market table by column based on Score, list price, $ per Sq.Ft., Cash Flow, etc.
2. Find your cities of interest3. Click on city name – select ‘Add to
compare’4. The ‘View Compare’ button will activate (if
not already active) on the first compare selected
1
3
4
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© 2009 SmartZip Confidential & Proprietary
Compare Cities to Assess Relative Investment Potential
• Click ‘View Compare’ to see comparison chart
• Compare investment potential based on Scores, market/economy, lifestyle, and property data
• For any city, click on action icons below city name to see the city on map, or search listings in that city
• To go back to market table, click ‘Back to Cities’
13
© 2009 SmartZip Confidential & Proprietary
Overview: How to Use SmartZip
1. Find Your Ideal Investment– Research, compare and identify the best
places to invest– Search re-sale & foreclosure listings
based on investor criteria– Analyze properties for monthly cash flow
and long-term return on investment (ROI)
– Connect with local real estate experts to transact
2. Jump-start your investment search– SmartZip 100TM top-rated properties– SmartZip Top 10 MarketsTM
3. Learn, network and share your investment experiences– SmartZip Quick Tour– SmartZip TownHall – Online social
network for investors
14
© 2009 SmartZip Confidential & Proprietary
Search Listings in a Chosen City
There are 4 ways to search for listings in any city:
1. Click search icon on Market Comparison chart (on previous page)
2. Select ‘Search listings’ from city pop-up on map
3. Select Search listings’ from city pop-up in table
4. Enter city name in the search bar
2
3
4
15
© 2009 SmartZip Confidential & Proprietary
Set Advanced Search Filters
1. Click on “Advanced Search” to optionally, narrow your home search using two types of search filters:– Investor criteria: Strategy, Score, Cash
Flow, Price, School and Safety Ratings– Property attributes: Type, Bed, Bath,
Size, Lot, Price per Sq.Ft.
1
16
© 2009 SmartZip Confidential & Proprietary
Review, Sort & Filter Home Search Results to Finalize your Choices
1. Re-sort list based on other preferences2. Narrow your results using search filters3. Review investment data by hovering over
a listing4. View Foreclosures or re-sale listings5. Show (or hide) map to see listings on a
map6. Click ‘Details’ to view property details
1
2
3
45
6
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© 2009 SmartZip Confidential & Proprietary
Review Property Snap-Shot
• Listing price and property attributes• Property’s Growth & Income Scores• Investor SmartFacts on the property• For more details on listing, go to listing
website
18
© 2009 SmartZip Confidential & Proprietary
Review Property’s Investment Facts
• Star-ratings compare property’s investment value against other properties in its city, metro and state
19
© 2009 SmartZip Confidential & Proprietary
Overview: How to Use SmartZip
1. Find Your Ideal Investment– Research, compare and identify the best
places to invest– Search re-sale & foreclosure listings
based on investor criteria– Analyze properties for monthly cash flow
and long-term return on investment (ROI)
– Connect with local real estate experts to transact
2. Jump-start your investment search– SmartZip 100TM top-rated properties– SmartZip Top 10 MarketsTM
3. Learn, network and share your investment experiences– SmartZip Quick Tour– SmartZip TownHall – Online social
network for investors
20
© 2009 SmartZip Confidential & Proprietary
Analyze Property’s Cash Flow
• Default cash flow based on SmartZip analytics on rent, vacancy, maintenance expense, etc.– Assumes 20% down, 30-year fixed loan
• Customize cash flow by changing parameters
21
© 2009 SmartZip Confidential & Proprietary
Analyze Property’s Return on Investment (ROI)
• SmartZip forecasts 5, 10 and 15 Year appreciation
• ROI based on total income and expenses over the holding period
• Customize ROI by changing forecasted appreciation or commission at sale
22
© 2009 SmartZip Confidential & Proprietary
Rate & Analyze ANY Property
• We have rated all properties (in CA & FL, two of the most opportunity-rich states)
• Enter address of ANY single family home (includes 1 to 4 units homes, condos and townhouses) to get its SmartZip Score and evaluate its investment potential
23
© 2009 SmartZip Confidential & Proprietary
Overview: How to Use SmartZip
1. Find Your Ideal Investment– Research, compare and identify the best
places to invest– Search re-sale & foreclosure listings
based on investor criteria– Analyze properties for monthly cash flow
and long-term return on investment (ROI)
– Connect with local real estate experts to transact
2. Jump-start your investment search– SmartZip 100TM top-rated properties– SmartZip Top 10 MarketsTM
3. Learn, network and share your investment experiences– SmartZip Quick Tour– SmartZip TownHall – Online social
network for investors
24
© 2009 SmartZip Confidential & Proprietary
Contact Local Real Estate Experts to Acquire, Finance & Manage
• Pre-qualified network of:– Local buyer’s agents– Lenders & closing services– Property managers– Other home service professionals
25
© 2009 SmartZip Confidential & Proprietary
Overview: How to Use SmartZip
1. Find Your Ideal Investment– Research, compare and identify the best
places to invest– Search re-sale & foreclosure listings
based on investor criteria– Analyze properties for monthly cash flow
and long-term return on investment (ROI)
– Connect with local real estate experts to transact
2. Jump-start your investment search– SmartZip 100TM top-rated properties– SmartZip Top 10 MarketsTM
3. Learn, network and share your investment experiences– SmartZip Quick Tour– SmartZip TownHall – Online social
network for investors
26
© 2009 SmartZip Confidential & Proprietary
Analyst-Picked Top-rated Investment Markets & Properties
• Jump-start your home search with top-rated markets and properties hand-picked by SmartZip analysts
27
© 2009 SmartZip Confidential & Proprietary
Overview: How to Use SmartZip
1. Find Your Ideal Investment– Research, compare and identify the best
places to invest– Search re-sale & foreclosure listings
based on investor criteria– Analyze properties for monthly cash flow
and long-term return on investment (ROI)
– Connect with local real estate experts to transact
2. Jump-start your investment search– SmartZip 100TM top-rated properties– SmartZip Top 10 MarketsTM
3. Learn, network and share your investment experiences– SmartZip Quick Tour– SmartZip TownHall – Online social
network for investors
28
© 2009 SmartZip Confidential & Proprietary
SmartZip Quick Tour
• Learn more about SmartZip Score and site features
29
© 2009 SmartZip Confidential & Proprietary
SmartZip TownHall: Online Social Network for Investors & Buyers
• Share, Learn and interact with other investors, home buyers and local real estate experts
• Create your own personal blog page• Ask questions and help other people with
your insights• Subscribe to content with RSS
30
© 2009 SmartZip Confidential & Proprietary
SmartZip TownHall: Personal Blog
• Create and syndicate your personal blog page
• Build your personal brand
31
© 2009 SmartZip Confidential & Proprietary
SmartZip TownHall: Q&A Forum
• Ask and answer questions• Sort activity based on date and popularity• Search articles using keywords
32
© 2009 SmartZip Confidential & Proprietary
SmartZip TownHall: Blogs
• Read other blog articles• Search blogs by date, popularity or keyword• Contribute your own article
33
© 2009 SmartZip Confidential & Proprietary
Thank You!
• For more information or feedback– Email [email protected]
or– Click the ‘Feedback’ button on any page