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Realtor Name Realtor Title Your Headline Goes Here This is where you enter an “about you” paragraph. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. This is where you can put a testimony or more information about you and/or your company. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularized in the 1960s with the release of Letterset sheets containing Lorem Ipsum Realtor Name Realtor Company Street Address Phone Email Web Site URL SELLING YOUR HOUSE? By: Fernando Herboso

Selling Your House? ....When Cheap is Expensive!

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When Selling Your House. . . (CHEAP IS EXPENSIVE!) Nothing is cheap or expensive by itself, but when you compare to something else..based on tangible results, it becomes clear what is the better value People always base their perceived values on reference points, and those references points are based on what brings you more money at the end of your transaction. When selling your home, your intent should not be to SAVE ON COMMISSION Your intent should be "What is the best value for me? “It does pay to align pricing with your intended purpose" There are home sellers that are stuck in saving a commission no matter what...even if we can prove them that our method of selling will bring them more money at the closing table.. Being a closed minded consumer in this case is VERY EXPENSIVE Our unique value proposition is built around being “hassle-free, simple while extracting the last penny of your equity"

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Page 1: Selling Your House? ....When Cheap is Expensive!

Realtor NameRealtor Title

Your HeadlineGoes Here

This is where you enter an “about you” paragraph. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

This is where you can put a testimony or more information about you and/or your company. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularized in the 1960s with the release of Letterset sheets containing Lorem Ipsum

Realtor NameRealtor Company

Street AddressPhone

EmailWeb Site URL

SELLING YOUR HOUSE?

By: Fernando Herboso

Page 2: Selling Your House? ....When Cheap is Expensive!

A Customer is like an elderly person needing help to cross the street….

A Client is like my grandmother needing help crossing the street…and after I engage her with my professional advice/knowledge/love to protect and serve her…only then I guide her across the street and beyond. . .as needed.

“When someone calls me about your home, they become a CUSTOMER”

What is…11

Page 3: Selling Your House? ....When Cheap is Expensive!

A Client is like my grandmother needing help crossing the street…and after I engage her with my professional advice/knowledge/love to protect and serve her…only then I guide her across the street and beyond. . .

FOR SERVICE-PAY FIRST

FOR SERVICE-PAY FIRST!!

Page 4: Selling Your House? ....When Cheap is Expensive!

A Client is like my grandmother needing help crossing the street…and after I engage her with my professional advice/knowledge/love to protect and serve her…only then I guide her across the street and beyond. . .

Page 5: Selling Your House? ....When Cheap is Expensive!

Realtor NameRealtor Title

Your HeadlineGoes Here

This is where you enter an “about you” paragraph. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

This is where you can put a testimony or more information about you and/or your company. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularized in the 1960s with the release of Letterset sheets containing Lorem Ipsum

Realtor NameRealtor Company

Street AddressPhone

EmailWeb Site URL

““I Don't Want To List Your I Don't Want To List Your HouseHouse

I Want To I Want To Sell ItSell It!!““

Marketing genius at work!