Sanctuary Falls Magazine Issue 1

T h e O f f i c i a l M a g a z i n e o f S a n c t u a r y F a l l s a t J u m e i r a h G o l f E s t a t e s

The Sanctuary Falls Show Villa

Dubai WorldChampionship 2010

Exclusive

Plus The Big PictureCOMMUNITY UPDATE

2010 Property AwardsLOOKING BACK - DWC 2009

Race to DubaiEARTH COURSE - GOLDEN MILE

ISSUE 12010

www.sanctuary fa l l s.com

Sanctuary

CONTENTS


Sanctuary 1

Sanctuary

8

10

12

14

A Shaikh Holdings publication, 2010

Sanctuary of SuccessSanctuary Falls has gone down in history once again for winning an

outstanding 8 awards at the Arabian Property Awards 2010.

Golf MembershipWith the Earth and Fire courses gaining critical acclaim worldwide, check

out some of the latest information about the memberships that are

available.

Looking Back - 2009 Dubai World Championship

The event that put Dubai on the map. The Dubai World Championship,

arguably the biggest golfing event in the world. Here we take a look at how

it all began, but most of all what it brings to Dubai.

Earth Course : The Golden Mile

As with the Race to Dubai, it all comes down to this. Greg Norman

discusses the most challenging final four holes of the Earth course, where

the grand finale will take place.

©

Co

nte

nts

Cover Story

Inside the Sanctuary Falls Show VillaDesigned by world-class architects, interior designers and landscape planners

from the hotel and resort industry, the Sanctuary Falls Show Villa (SF-67) is

a truly unique creation. The villa features a ‘modern’ architectural exterior

style that is complemented by a contemporary interior design theme. The

architecture and floor plan displays great symmetry and balance, and a well

apportioned allocation on the ground floor for both family and formal areas.

4

800 SHAIKH

www.shaikh-holdings.com

In its voyage to the future, with every strategic step,

Shaikh Holdings has been moving towards a world

of innovation and exceptional standards. Exploring

new horizons of opportunity, Shaikh Holdings is

steering rapidly ahead to create historic benchmarks

in real estate development.

With the spirit of excellence in all its endeavors,

Shaikh Holdings is honoured to have created

history, by being the only developer in the Middle

East to have won the prestigious ‘Best International

Golf Development Award,’ for its project, Sanctuary

Falls at Jumeirah Golf Estates.

As the pages of history are once again being written,

Shaikh Holdings is proud to welcome you to witness

the 2010 Dubai World Championship, taking place

on the Earth course, home of Sanctuary Falls.

PASSION WITH PERSPECTIVE.

For sales enquiries email: [email protected]

For media enquiries email: [email protected]

CONTENTS


Sanctuary 1

Sanctuary

8

10

12

14

A Shaikh Holdings publication, 2010

Sanctuary of SuccessSanctuary Falls has gone down in history once again for winning an

outstanding 8 awards at the Arabian Property Awards 2010.

Golf MembershipWith the Earth and Fire courses gaining critical acclaim worldwide, check

out some of the latest information about the memberships that are

available.

Looking Back - 2009 Dubai World Championship

The event that put Dubai on the map. The Dubai World Championship,

arguably the biggest golfing event in the world. Here we take a look at how

it all began, but most of all what it brings to Dubai.

Earth Course : The Golden Mile

As with the Race to Dubai, it all comes down to this. Greg Norman

discusses the most challenging final four holes of the Earth course, where

the grand finale will take place.

©

Co

nte

nts

Cover Story

Inside the Sanctuary Falls Show VillaDesigned by world-class architects, interior designers and landscape planners

from the hotel and resort industry, the Sanctuary Falls Show Villa (SF-67) is

a truly unique creation. The villa features a ‘modern’ architectural exterior

style that is complemented by a contemporary interior design theme. The

architecture and floor plan displays great symmetry and balance, and a well

apportioned allocation on the ground floor for both family and formal areas.

4

800 SHAIKH

www.shaikh-holdings.com

In its voyage to the future, with every strategic step,

Shaikh Holdings has been moving towards a world

of innovation and exceptional standards. Exploring

new horizons of opportunity, Shaikh Holdings is

steering rapidly ahead to create historic benchmarks

in real estate development.

With the spirit of excellence in all its endeavors,

Shaikh Holdings is honoured to have created

history, by being the only developer in the Middle

East to have won the prestigious ‘Best International

Golf Development Award,’ for its project, Sanctuary

Falls at Jumeirah Golf Estates.

As the pages of history are once again being written,

Shaikh Holdings is proud to welcome you to witness

the 2010 Dubai World Championship, taking place

on the Earth course, home of Sanctuary Falls.

PASSION WITH PERSPECTIVE.

For sales enquiries email: [email protected]

For media enquiries email: [email protected]

COMMUNITY UPDATE

Sanctuary 32 Sanctuary

WELCOME

Welcome to the inaugural issue of the Sanctuary Falls magazine, ‘Sanctuary’.

We look forward to making this magazine one of the integral channels of

communication with our residents during the construction of the project and

beyond. Over the last year, we have been working extremely hard to deliver on

our commitment to our residents. We have made substantial progress on the

construction of Sanctuary Falls with the project now close to 70% complete.

We are also very excited to report that earlier this year we have completed

our show villa and it is now open for viewing by appointment. With ‘quality’

as the key fundamental and core of our development philosophy, we hope to

showcase the high quality workmanship, world-class materials and finishes for the Sanctuary Falls project through our

show villa. At Sanctuary Falls, we have ensured that the integral quality of our product offering is second to none and

that your Sanctuary Falls investment will stand the test of time.

With the market maturing and becoming driven by end-users, we believe purchasers will gravitate towards quality real

estate, creating stable demand and maintaining value for developments such as Sanctuary Falls. In particular, we have

seen that the “luxury villa” market segment has exhibited a greater demand inelasticity than other real estate asset

classes, and one where discerning purchasers will pay the price when offered the right value proposition.

On the supply side, of the total future residential supply of 37,000 units due to be delivered by 2012, only 23% is villa

stock. Further, it is interesting to note, that only 1,400 of these units are in the luxury villa segment. Given this limited

supply of luxury villas in the market and purchasers’ increasing demand for quality, we believe that this real estate class

will recover more rapidly than other asset classes.

A recent review of luxury golf and waterfront villa projects already show signs of recovery with prices stabilizing over

the last 6 months. The pricing trend and the demand-supply equation for the “luxury villa” market segment further

confirms the fact that if we are not already at the bottom of the market, we are very close to it. Dubai continues to build

on its strong fundamentals, and its investments in infrastructure will allow the city to position itself as a major gateway

into the emerging markets of the MENASA region. We see this development, together with activity in the ‘second home’

villa market, as major drivers for sustained demand going forward. We foresee these drivers to contribute extensively

to an upward trend for luxury villa prices in the future.

As we forge ahead toward future milestones, we look forward to realizing our vision for Sanctuary Falls and delivering

an award-winning community that our residents will be proud to call home.

Yours truly,

Imran Shaikh

CEO, Shaikh Holdings.

The Big PictureFrom the Desk of Mr. Imran ShaikhCEO, Shaikh Holdings

Imran Shaikh

Having moved from concept to reality, the development

is moving steadily ahead. There are a total of 96

villas in the project with 73 villas currently under

construction and at various stages of development.

The show villa has been completed and is now open

for viewing by appointment only.

The project now stands at 70% complete and based

on the current construction program, delivery of

villas to our first residents shall begin in Q2 2011

(depending on provision of infrastructure by the

Master Developer). Construction work on the

remaining 23 villas will commence shortly with

completion scheduled for Q1 2012.

Golf Courses - The Earth and Fire courses have both been open for

play since 2009 with the Earth course once again hosting this year’s

Dubai World Championship (November 25 to November 28 2010).

The European Tour and Nakheel have both confirmed support for the

championship through to 2012.

Clubhouse & Amenities - The Norman Clubhouse surrounded by

two rapidly maturing golf courses proudly stands adjacent to the

practice facility and the 18th greens of the Earth and Fire courses.

The structure of this impressive 131,000 ft² building is now complete

with work to begin on the interior fit-out and landscaping. Whilst the

Norman Clubhouse is under construction, ‘The Club’, a temporary 2

storey facility overlooking the 18th hole has been set up to service

the Dubai World Championship as well as to provide services to

members for golf play on both the Earth and Fire courses. ‘The Club’

will remain functional until the Norman Clubhouse opens its doors.

Located opposite to the Norman Clubhouse, is the Tennis Academy

which is complete and open for use.

Other Projects - We are also pleased to see that other residential

developments around us in Jumeirah Golf Estates are progressing

well. This is critical as it will quickly make Jumeirah Golf Estates, a

mature master residential community with 725 villas completed

by the end of 2011 (according to latest projections). Jumeirah Golf

Estates will become a vibrant and thriving golf community with world-

class amenities, two championship level golf courses and state-of-the-

art golf training facilities.

Infrastructure Development - The last 12 months have been

challenging for Dubai World and Nakheel, as the companies have

gone through a complex restructuring process. However, the recent

confirmation by the Dubai government to provide financial support

to the Jumeirah Golf Estates project is extremely positive. While

approximately 70% of the main infrastructure services for Jumeirah

Golf Estates are in place, we look forward to the imminent resumption

of construction to complete the balance infrastructure works including

road networks and utilities.

J U M E I R A H G O L F E S T A T E S - C O N S T R U C T I O N U P D A T E

Sanctuary FallsConstruction Update

Construction work on Sanctuary Falls villas

COMMUNITY UPDATE


WELCOME

Welcome to the inaugural issue of the Sanctuary Falls magazine, ‘Sanctuary’.

We look forward to making this magazine one of the integral channels of

communication with our residents during the construction of the project and

beyond. Over the last year, we have been working extremely hard to deliver on

our commitment to our residents. We have made substantial progress on the

construction of Sanctuary Falls with the project now close to 70% complete.

We are also very excited to report that earlier this year we have completed

our show villa and it is now open for viewing by appointment. With ‘quality’

as the key fundamental and core of our development philosophy, we hope to

showcase the high quality workmanship, world-class materials and finishes for the Sanctuary Falls project through our

show villa. At Sanctuary Falls, we have ensured that the integral quality of our product offering is second to none and

that your Sanctuary Falls investment will stand the test of time.

With the market maturing and becoming driven by end-users, we believe purchasers will gravitate towards quality real

estate, creating stable demand and maintaining value for developments such as Sanctuary Falls. In particular, we have

seen that the “luxury villa” market segment has exhibited a greater demand inelasticity than other real estate asset

classes, and one where discerning purchasers will pay the price when offered the right value proposition.

On the supply side, of the total future residential supply of 37,000 units due to be delivered by 2012, only 23% is villa

stock. Further, it is interesting to note, that only 1,400 of these units are in the luxury villa segment. Given this limited

supply of luxury villas in the market and purchasers’ increasing demand for quality, we believe that this real estate class

will recover more rapidly than other asset classes.

A recent review of luxury golf and waterfront villa projects already show signs of recovery with prices stabilizing over

the last 6 months. The pricing trend and the demand-supply equation for the “luxury villa” market segment further

confirms the fact that if we are not already at the bottom of the market, we are very close to it. Dubai continues to build

on its strong fundamentals, and its investments in infrastructure will allow the city to position itself as a major gateway

into the emerging markets of the MENASA region. We see this development, together with activity in the ‘second home’

villa market, as major drivers for sustained demand going forward. We foresee these drivers to contribute extensively

to an upward trend for luxury villa prices in the future.

As we forge ahead toward future milestones, we look forward to realizing our vision for Sanctuary Falls and delivering

an award-winning community that our residents will be proud to call home.

Yours truly,

Imran Shaikh

CEO, Shaikh Holdings.

The Big PictureFrom the Desk of Mr. Imran ShaikhCEO, Shaikh Holdings

Imran Shaikh

Having moved from concept to reality, the development

is moving steadily ahead. There are a total of 96

villas in the project with 73 villas currently under

construction and at various stages of development.

The show villa has been completed and is now open

for viewing by appointment only.

The project now stands at 70% complete and based

on the current construction program, delivery of

villas to our first residents shall begin in Q2 2011

(depending on provision of infrastructure by the

Master Developer). Construction work on the

remaining 23 villas will commence shortly with

completion scheduled for Q1 2012.

Golf Courses - The Earth and Fire courses have both been open for

play since 2009 with the Earth course once again hosting this year’s

Dubai World Championship (November 25 to November 28 2010).

The European Tour and Nakheel have both confirmed support for the

championship through to 2012.

Clubhouse & Amenities - The Norman Clubhouse surrounded by

two rapidly maturing golf courses proudly stands adjacent to the

practice facility and the 18th greens of the Earth and Fire courses.

The structure of this impressive 131,000 ft² building is now complete

with work to begin on the interior fit-out and landscaping. Whilst the

Norman Clubhouse is under construction, ‘The Club’, a temporary 2

storey facility overlooking the 18th hole has been set up to service

the Dubai World Championship as well as to provide services to

members for golf play on both the Earth and Fire courses. ‘The Club’

will remain functional until the Norman Clubhouse opens its doors.

Located opposite to the Norman Clubhouse, is the Tennis Academy

which is complete and open for use.

Other Projects - We are also pleased to see that other residential

developments around us in Jumeirah Golf Estates are progressing

well. This is critical as it will quickly make Jumeirah Golf Estates, a

mature master residential community with 725 villas completed

by the end of 2011 (according to latest projections). Jumeirah Golf

Estates will become a vibrant and thriving golf community with world-

class amenities, two championship level golf courses and state-of-the-

art golf training facilities.

Infrastructure Development - The last 12 months have been

challenging for Dubai World and Nakheel, as the companies have

gone through a complex restructuring process. However, the recent

confirmation by the Dubai government to provide financial support

to the Jumeirah Golf Estates project is extremely positive. While

approximately 70% of the main infrastructure services for Jumeirah

Golf Estates are in place, we look forward to the imminent resumption

of construction to complete the balance infrastructure works including

road networks and utilities.

J U M E I R A H G O L F E S T A T E S - C O N S T R U C T I O N U P D A T E

Sanctuary FallsConstruction Update

Construction work on Sanctuary Falls villas

Inside theSanctuary Falls Design Philosophy

The concept of ‘resort living’ exists at the epicenter of the

Sanctuary Falls experience. The property is enveloped by lush

landscaping and dense foliage that create a calm sanctum as

you approach the entrance. While the arrival water feature

greets you with the soothing sound of water flowing over hewn

stone, the imposing, natural Iroko signature front door greets

you with a sense of richness and the equally soothing feeling

that yes, you have arrived.

The Hirsch Bedner (HBA) interior design team, by dint of their

renowned talent and expertise, has managed to maintain the

impeccably contemporary credentials of the design theme

whilst fusing some stunning traditional elements of Arabia. The

double-storey ‘mashrabiya’ motif screen serves as a dramatic

backdrop to the unique fire-and-water feature. Set against

a glistening sculpted glass chandelier, the effect perfectly

demonstrates symmetry and ‘balance’ through an inter-play

between the elements, as the design philosophy for the villa.

Resort Elements

The solid hardwood flooring used in the formal living and dining

areas leads with inviting warmth from the travertine used

across the entrance foyer. The sunken lounge is finished off in

Australian mahogany hardwood and offers unparalleled views

of the pool, the outdoor majlis and the undulating greens of

the Earth Course through the large wrap around windows that

have been used throughout the rear of the villa. The floor to

ceiling windows create a sense of seamless integration between

the interior and exterior spaces. The outdoor majlis and dining

areas are designed to bring life as close as possible to the

majestic Earth course.


COVER STORY

Panoramic evening view of rear architecture

Designed by world-class architects, interior designers and

landscape planners from the hotel and resort industry, the

Sanctuary Falls Show Villa (SF-67) is a truly unique creation.

Located off the centre of the main artery inside Sanctuary Falls,

it draws direct inspiration from elements within the community

such as water (various lakes, waterfalls, arrival water fountains,

swimming pools) and earth (the golf course which hosts the

Dubai World Championship, nature views, tree canopies,

forested pathways) to provide a true ‘resort home’ experience.

This 6 bedroom villa overlooks the 5th hole of the Earth course,

featuring modern architecture complemented by contemporary

interior design. Designed to serve as the “perfect home”,

it immediately engages residents with its flawless blend of

aesthetics and functionality. Each room forges a connection

with its guest. Little girls have been known to refuse to leave the

princess-themed garret room!

Show VillaThe First Resort Home

Inside theSanctuary Falls Design Philosophy

The concept of ‘resort living’ exists at the epicenter of the

Sanctuary Falls experience. The property is enveloped by lush

landscaping and dense foliage that create a calm sanctum as

you approach the entrance. While the arrival water feature

greets you with the soothing sound of water flowing over hewn

stone, the imposing, natural Iroko signature front door greets

you with a sense of richness and the equally soothing feeling

that yes, you have arrived.

The Hirsch Bedner (HBA) interior design team, by dint of their

renowned talent and expertise, has managed to maintain the

impeccably contemporary credentials of the design theme

whilst fusing some stunning traditional elements of Arabia. The

double-storey ‘mashrabiya’ motif screen serves as a dramatic

backdrop to the unique fire-and-water feature. Set against

a glistening sculpted glass chandelier, the effect perfectly

demonstrates symmetry and ‘balance’ through an inter-play

between the elements, as the design philosophy for the villa.

Resort Elements

The solid hardwood flooring used in the formal living and dining

areas leads with inviting warmth from the travertine used

across the entrance foyer. The sunken lounge is finished off in

Australian mahogany hardwood and offers unparalleled views

of the pool, the outdoor majlis and the undulating greens of

the Earth Course through the large wrap around windows that

have been used throughout the rear of the villa. The floor to

ceiling windows create a sense of seamless integration between

the interior and exterior spaces. The outdoor majlis and dining

areas are designed to bring life as close as possible to the

majestic Earth course.


COVER STORY

Panoramic evening view of rear architecture

Designed by world-class architects, interior designers and

landscape planners from the hotel and resort industry, the

Sanctuary Falls Show Villa (SF-67) is a truly unique creation.

Located off the centre of the main artery inside Sanctuary Falls,

it draws direct inspiration from elements within the community

such as water (various lakes, waterfalls, arrival water fountains,

swimming pools) and earth (the golf course which hosts the

Dubai World Championship, nature views, tree canopies,

forested pathways) to provide a true ‘resort home’ experience.

This 6 bedroom villa overlooks the 5th hole of the Earth course,

featuring modern architecture complemented by contemporary

interior design. Designed to serve as the “perfect home”,

it immediately engages residents with its flawless blend of

aesthetics and functionality. Each room forges a connection

with its guest. Little girls have been known to refuse to leave the

princess-themed garret room!

Show VillaThe First Resort Home

designed by the legendary Theo Kalomirakis, complete with D-Box enabled calf-skin leather recliners and a fibre-optic starlight

ceiling, this room takes drama to the next level even before the movie begins. Widely known as the man who invented home

theatre design with a client list that reads like a Who’s Who of Hollywood celebrities, Theo Kalomirakis’s loving attention to detail

has resulted in the home theatre being a fitting complement to the superb craftsmanship of the entire home.

With all the elements of contemporary interior design in play, what lies beneath is just as exciting. The property comes fitted

with a cutting-edge home automation system that provides a functional combination of smart living and automated service.

Multiple touch screen panels and iPod docking stations located around the house allow entire control of lighting & curtain

settings, security cameras, video distribution, ceiling and rock speakers. The system is also set with various scenes including

guest, party and relaxation which bring each of the elements into play to create the perfect desired ambiance.

Quality & Workmanship

With sanitary ware and faucetry provided by Villeroy & Boch and a host of other resort suppliers including DecoLav & Fratelli

Rossi, the level of workmanship and finishes is clearly on display. Even the advanced home automation system displays how

technology used within the property can be programmed to suit the resident’s every need. From the possibilities of the blinds

and curtains automatically opening every morning at 7am to BBC switching on in the master en suite television while you brush

your teeth to water features starting up as your car turns onto the road home, it serves as a clear demonstration as to what you

can have your home do for you.

Show Villa 67 has won numerous awards for its

unique concept, high quality workmanship and

interior design including ‘Best Interior Design’,

‘Best Architecture’, ‘Best Property’ (Middle East).

Shamrez Shaikh, Chief Operations Officer, Shaikh

Holdings expressed, “Our goal is to deliver the

perfect home to each one of our residents and

thus, each Sanctuary Falls villa is being built with

the utmost attention to detail”. It is this attention

to detail and the truly remarkable fact that

this level of customization, luxury and freedom

is being offered as standard across the entire

development that has made Sanctuary Falls

the highest awarded development in the entire

Middle East.

We welcome you to experience ‘resort living’ at Sanctuary Falls for yourself.

Visits to the Sanctuary Falls show villa are by appointment only.

COVER STORYCOVER STORY


Family Experience

The kitchen is by famed Italian designers Scavolini. True to

Scavolini’s open plan concept, it integrates and allows for

harmonious movement between the family lounge and

dining areas. Equally impressive is the family lounge which

comes equipped with a state of the art Bang & Olufsen home

theatre system, featuring a 65 inch plasma TV and the iconic

BeoSound 9000 CD player.

Every aspect of the master suite is luxuriously appointed.

The en suite is a superb spa-at-home. Its large organic stand-

alone bath by Villeroy & Boch, couple’s double rain shower

with polished travertine marble walls, embedded TV screen

behind the mirror, Iroko wood floor and artful use of white

pebbles, all reinforce the resort ambiance. These features are

not just limited to the show villa, they are provided in every

single Sanctuary Falls home.

Large resort-inspired terraces have been created to provide

residents with abundant views of the championship greens,

as well as oases of calm. The master lounge opens out onto

a large feature terrace that can be used for entertaining

whilst overlooking the golfing action. The serenity of the

yoga terrace with its solid Iroko flooring and natural bamboo

lining competes for attention with the Moorish warmth of the

sheesha terrace–both inviting you to unwind after a long day.

The basement of the house is a natural extension of the

dramatic rooms above. Featuring a pool table, bar area for

refreshments and lounging, the home’s true show-stopper

lies here. A dedicated, sound proof home theatre personally

Sunken lounge in formal area

Resort style guest suite

Large outdoor terrace on 1st floorSunken lounge overlooking outdoor majlis

Rear architecture with resort swimming pool

“Our goal is to deliver the perfect

home to each one of our residents

and thus, each Sanctuary Falls

villa is being built with the utmost

attention to detail.”

- Shamrez Shaikh

Family lounge with B&O system

designed by the legendary Theo Kalomirakis, complete with D-Box enabled calf-skin leather recliners and a fibre-optic starlight

ceiling, this room takes drama to the next level even before the movie begins. Widely known as the man who invented home

theatre design with a client list that reads like a Who’s Who of Hollywood celebrities, Theo Kalomirakis’s loving attention to detail

has resulted in the home theatre being a fitting complement to the superb craftsmanship of the entire home.

With all the elements of contemporary interior design in play, what lies beneath is just as exciting. The property comes fitted

with a cutting-edge home automation system that provides a functional combination of smart living and automated service.

Multiple touch screen panels and iPod docking stations located around the house allow entire control of lighting & curtain

settings, security cameras, video distribution, ceiling and rock speakers. The system is also set with various scenes including

guest, party and relaxation which bring each of the elements into play to create the perfect desired ambiance.

Quality & Workmanship

With sanitary ware and faucetry provided by Villeroy & Boch and a host of other resort suppliers including DecoLav & Fratelli

Rossi, the level of workmanship and finishes is clearly on display. Even the advanced home automation system displays how

technology used within the property can be programmed to suit the resident’s every need. From the possibilities of the blinds

and curtains automatically opening every morning at 7am to BBC switching on in the master en suite television while you brush

your teeth to water features starting up as your car turns onto the road home, it serves as a clear demonstration as to what you

can have your home do for you.

Show Villa 67 has won numerous awards for its

unique concept, high quality workmanship and

interior design including ‘Best Interior Design’,

‘Best Architecture’, ‘Best Property’ (Middle East).

Shamrez Shaikh, Chief Operations Officer, Shaikh

Holdings expressed, “Our goal is to deliver the

perfect home to each one of our residents and

thus, each Sanctuary Falls villa is being built with

the utmost attention to detail”. It is this attention

to detail and the truly remarkable fact that

this level of customization, luxury and freedom

is being offered as standard across the entire

development that has made Sanctuary Falls

the highest awarded development in the entire

Middle East.

We welcome you to experience ‘resort living’ at Sanctuary Falls for yourself.

Visits to the Sanctuary Falls show villa are by appointment only.

COVER STORYCOVER STORY


Family Experience

The kitchen is by famed Italian designers Scavolini. True to

Scavolini’s open plan concept, it integrates and allows for

harmonious movement between the family lounge and

dining areas. Equally impressive is the family lounge which

comes equipped with a state of the art Bang & Olufsen home

theatre system, featuring a 65 inch plasma TV and the iconic

BeoSound 9000 CD player.

Every aspect of the master suite is luxuriously appointed.

The en suite is a superb spa-at-home. Its large organic stand-

alone bath by Villeroy & Boch, couple’s double rain shower

with polished travertine marble walls, embedded TV screen

behind the mirror, Iroko wood floor and artful use of white

pebbles, all reinforce the resort ambiance. These features are

not just limited to the show villa, they are provided in every

single Sanctuary Falls home.

Large resort-inspired terraces have been created to provide

residents with abundant views of the championship greens,

as well as oases of calm. The master lounge opens out onto

a large feature terrace that can be used for entertaining

whilst overlooking the golfing action. The serenity of the

yoga terrace with its solid Iroko flooring and natural bamboo

lining competes for attention with the Moorish warmth of the

sheesha terrace–both inviting you to unwind after a long day.

The basement of the house is a natural extension of the

dramatic rooms above. Featuring a pool table, bar area for

refreshments and lounging, the home’s true show-stopper

lies here. A dedicated, sound proof home theatre personally

Sunken lounge in formal area

Resort style guest suite

Large outdoor terrace on 1st floorSunken lounge overlooking outdoor majlis

Rear architecture with resort swimming pool

“Our goal is to deliver the perfect

home to each one of our residents

and thus, each Sanctuary Falls

villa is being built with the utmost

attention to detail.”

- Shamrez Shaikh

Family lounge with B&O system

AWARDS

8 Sanctuary

COMMUNITY AMENITIES

Sanctuary 9

Shaikh Holdings is pleased to have gained unprecedented

success at the 2010 Arabian Property Awards, held on

the 26th of October, 2010. The awards are an annual

event that recognise high quality real estate developments

at the country and regional level, and were presented at a

glittering gala dinner at the Madinat Jumeirah hotel in Dubai,

UAE.

For the third time since 2007, Sanctuary Falls is the recipient of

the ‘Best Golf Development’ award, while also being awarded

in the following country categories: Best Development

(Dubai), Best Property (Dubai), Best Interior Design (Dubai)

and Best Development Marketing (Dubai).

Across the Middle East, Sanctuary Falls won awards in a further

three regional categories including: ‘Best Golf Development’,

‘Best Property’ and ‘Best Development Marketing’, taking the

total to an outstanding 8 awards on the night.

Speaking at the awards, Zeeshan Shaikh, Chief Marketing

Officer at Shaikh Holdings said: “We are honoured that

Sanctuary Falls has won awards in a number of different

categories and has been recognised for excellence at the

regional level. I would like to thank the entire Shaikh Holdings

team for their passion and dedication towards this project.

Our team’s efforts have been integral to the success of our

projects and these awards are a testament to the spirit of

excellence that we continually strive for at Shaikh Holdings.”

Although the development has received international acclaim

for pioneering the ‘resort home’ concept, a special highlight of

the 2010 event were awards received specifically for the ‘first

resort home’, the Sanctuary Falls show villa (SF-67). The villa

was awarded ‘Best Interior Design’ and ‘Best Property’ across

Dubai and Arabia.

Mr. Shaikh added: “We would like to extend a personal thank

you to our family of partners - Arabtec, DSA Architects, Hirsch

Bedner Associates, 40North, LMS, Scavolini, Archimedia,

Bang & Olufsen, Míele, Quintessentially and HSBC. We are

proud of how strongly our partners have embraced our vision

for this community and through tireless work and dedication,

have made it the world-class proposition that it is today.”

The development is now the recipient of an outstanding 15

regional and international awards, making it amongst the

highest awarded developments in the entire Middle East. This

year’s awards were in association with Bloomberg, The New

York Times and the International Herald Tribune.

Shaikh Holdings team at the 2010 Arabian Property Awards

Set up and in use since 2009, The Club is located near

the dramatic 18th hole and overlooks the stunning

practice range at Jumeirah Golf Estates. Having been

in service since the inaugural Dubai World Championship,

The Club was initially set up as a facility to service members

and golf enthusiasts playing both the Fire & Earth courses. It

houses the locker rooms for players, a fully stocked pro golf

shop, and the restaurant and bar on the 1st floor features a

lounging terrace overlooking the practice range for players to

relax and unwind.

The Club will remain functional until the magnificent Norman

Clubhouse at Jumeirah Golf Estates opens its doors. The

Mediterranean-inspired 131,000 sq.ft. Norman Clubhouse

will be the largest in the Middle East, bringing sporting

facilities, spa, gym, entertainment and dining options

all together under one roof, within a relaxing, resort-like

atmosphere.

For those family members who do not play golf, Jumeirah

Golf Estates also has a tennis academy that is now open,

offering state of the art coaching facilities and various

playing surfaces for members, residents and their guests.

Some of the other facilities available to residents and guests

include swimming pools and a dedicated fitness facility.

The Club at dusk

Sanctuary of SuccessShaikh Holdings wins eight awards for Sanctuary Falls at the 2010 Arabian Property Awards

BEST DEVELOPMENTDUBAI

Sanctuary Fallsby Shaikh Holdings

BEST DEVELOPMENT MARKETING

DUBAI


BEST GOLF DEVELOPMENT

DUBAI


BEST INTERIORDESIGN DUBAI

Sanctuary Falls Show Villa SF-67

by Shaikh Holdings

BEST PROPERTYDUBAI


by Shaikh Holdings


ARABIA



ARABIA


BEST PROPERTYARABIA


by Shaikh Holdings

TENNIS ACADEMY

T H E C L U B

T H E T E N N I S A C A D E M Y

“We are honoured to have won these awards. Our team’s

efforts have been integral to the success of our projects and

these awards are a testament to the spirit of excellence that

we continually strive for at Shaikh Holdings.”

– Zeeshan Shaikh

AWARDS

8 Sanctuary

COMMUNITY AMENITIES

Sanctuary 9

Shaikh Holdings is pleased to have gained unprecedented

success at the 2010 Arabian Property Awards, held on

the 26th of October, 2010. The awards are an annual

event that recognise high quality real estate developments

at the country and regional level, and were presented at a

glittering gala dinner at the Madinat Jumeirah hotel in Dubai,

UAE.

For the third time since 2007, Sanctuary Falls is the recipient of

the ‘Best Golf Development’ award, while also being awarded

in the following country categories: Best Development

(Dubai), Best Property (Dubai), Best Interior Design (Dubai)

and Best Development Marketing (Dubai).

Across the Middle East, Sanctuary Falls won awards in a further

three regional categories including: ‘Best Golf Development’,

‘Best Property’ and ‘Best Development Marketing’, taking the

total to an outstanding 8 awards on the night.

Speaking at the awards, Zeeshan Shaikh, Chief Marketing

Officer at Shaikh Holdings said: “We are honoured that

Sanctuary Falls has won awards in a number of different

categories and has been recognised for excellence at the

regional level. I would like to thank the entire Shaikh Holdings

team for their passion and dedication towards this project.

Our team’s efforts have been integral to the success of our

projects and these awards are a testament to the spirit of

excellence that we continually strive for at Shaikh Holdings.”

Although the development has received international acclaim

for pioneering the ‘resort home’ concept, a special highlight of

the 2010 event were awards received specifically for the ‘first

resort home’, the Sanctuary Falls show villa (SF-67). The villa

was awarded ‘Best Interior Design’ and ‘Best Property’ across

Dubai and Arabia.

Mr. Shaikh added: “We would like to extend a personal thank

you to our family of partners - Arabtec, DSA Architects, Hirsch

Bedner Associates, 40North, LMS, Scavolini, Archimedia,

Bang & Olufsen, Míele, Quintessentially and HSBC. We are

proud of how strongly our partners have embraced our vision

for this community and through tireless work and dedication,

have made it the world-class proposition that it is today.”

The development is now the recipient of an outstanding 15

regional and international awards, making it amongst the

highest awarded developments in the entire Middle East. This

year’s awards were in association with Bloomberg, The New

York Times and the International Herald Tribune.

Shaikh Holdings team at the 2010 Arabian Property Awards

Set up and in use since 2009, The Club is located near

the dramatic 18th hole and overlooks the stunning

practice range at Jumeirah Golf Estates. Having been

in service since the inaugural Dubai World Championship,

The Club was initially set up as a facility to service members

and golf enthusiasts playing both the Fire & Earth courses. It

houses the locker rooms for players, a fully stocked pro golf

shop, and the restaurant and bar on the 1st floor features a

lounging terrace overlooking the practice range for players to

relax and unwind.

The Club will remain functional until the magnificent Norman

Clubhouse at Jumeirah Golf Estates opens its doors. The

Mediterranean-inspired 131,000 sq.ft. Norman Clubhouse

will be the largest in the Middle East, bringing sporting

facilities, spa, gym, entertainment and dining options

all together under one roof, within a relaxing, resort-like

atmosphere.

For those family members who do not play golf, Jumeirah

Golf Estates also has a tennis academy that is now open,

offering state of the art coaching facilities and various

playing surfaces for members, residents and their guests.

Some of the other facilities available to residents and guests

include swimming pools and a dedicated fitness facility.

The Club at dusk

Sanctuary of SuccessShaikh Holdings wins eight awards for Sanctuary Falls at the 2010 Arabian Property Awards

BEST DEVELOPMENTDUBAI



DUBAI



DUBAI


BEST INTERIORDESIGN DUBAI


by Shaikh Holdings

BEST PROPERTYDUBAI


by Shaikh Holdings


ARABIA



ARABIA


BEST PROPERTYARABIA


by Shaikh Holdings

TENNIS ACADEMY

T H E C L U B

T H E T E N N I S A C A D E M Y

“We are honoured to have won these awards. Our team’s

efforts have been integral to the success of our projects and

these awards are a testament to the spirit of excellence that

we continually strive for at Shaikh Holdings.”

– Zeeshan Shaikh

‘The Club’ & Golf Memberships

Five years in the making, from a barren area of desert to one

of the world’s most anticipated golf course developments,

Jumeirah Golf Estates (JGE) has opened its doors to a select

few to take on the varied challenges of Greg Norman’s

masterpieces, Fire and Earth.

Offering 36 holes of Championship golf across both courses,

each with its own distinct style and challenges, the courses

have garnered critical acclaim since being opened for play

in early 2009. With over 200 members now a part of this

exclusive golf club, the honor of playing on Fire and Earth

is restricted to its members. Only members of ‘The Club’ at

Jumeirah Golf Estates will walk in the footsteps of the top 60

players from the Race to Dubai schedule who compete in the

Dubai world Championship.

A range of options are on offer for membership to The Club at

Jumeirah Golf Estates with three tiers available:

Founder Member - For the golfing elite, this premium

membership is activated by a one-off payment and offers

an unrivalled spread of unique benefits befitting the status

and kudos of Jumeirah Golf Estates. Founder memberships

are valid for 25 years, can be passed on to family members

and will only increase in value as the club matures with full

clubhouse and leisure facilities.

Debenture Member - For dedicated golfing enthusiasts the

benefits of this deluxe membership tier includes unlimited

golf and preferential tee-time bookings. The membership

automatically allocated to residents, should you sell your JGE

property your debenture membership will pass to the new

owner, however should you wish to continue playing at JGE

you will be given priority on the debenture wait list.

Residents of Sanctuary Falls automatically qualify as a

Debenture Member and the AED 120,000 joining fee for

the Debenture Membership has been waived as a goodwill

gesture by JGE. Residents will only be required to pay the

AED 20,000 annual fee to activate their Debenture golf

membership

Annual membership - JGE management understand some

golfers may prefer to take their time before committing to a

higher level of membership, so for a limited period of time

Jumeirah Golf Estates will be offering a select number of

annual memberships on a first come first served basis.

Off-peak membership - For the casual week-day golfer,

not interested in weekend tee-times, this option is a cost

effective way of experiencing the benefits and unique golfing

experience of The Club at Jumeirah Golf Estates.

Coaching Programs - The Club also has a series of other

programs available including 5 lessons with a PGA Professional,

individual lessons, long term development lessons, group

golf clinics, corporate clinics etc that can be tailored to suit

individual needs.

Membership Snapshot

• Founder Member AED 750,000 (+AED 20,000 maint. fees)

• Debenture Member AED 120,000 (+AED 20,000 maint. fees)

• Annual Membership AED 32,000 per year

• Corporate Membership - Tailor made Silver & Gold Corporate

membership packages are also available that include golf days

and other additional benefits

For further information on golf memberships, please email:

[email protected]

10 Sanctuary Sanctuary 11

MEMBERSHIP

G O L F M E M B E R S H I P

The Race to Dubai is a US$7,500,000 season-long

competition spanning a minimum of 47 tournaments

on The 2010 European Tour International Schedule.

The Race to Dubai winner will receive The Harry Vardon

Trophy (first awarded in 1937), US$1,500,000 from the

US$7,500,000 Bonus Pool and a seven year European Tour

Card exemption. The winner of The Race to Dubai will secure

Category 1 Membership of The European Tour similar to the

winners of The Open Championship, the US Open, the US

PGA Championship and the Masters Tournament. The Bonus

Pool will count as Official Money on the final Race to Dubai

standings.

England’s Lee Westwood won the inaugural Race to Dubai

in 2009, winning twice during the season – in the Portugal

Masters and the Dubai World Championship – and

accumulating a record €4,237,762. Northern Ireland’s Rory

McIlroy finished second and 15th place went to Ireland’s

Padraig Harrington.

The Number 1 to 60 players in The Race to Dubai (ranked

according to their earnings from all events on The European

Tour International Schedule) following the conclusion of the

tournament held the previous week have qualified for the

Dubai World Championship being held here at Jumeirah Golf

Estates. The Dubai World Championship winner will receive

US$1,250,000 from the US$7,500,000 prize fund and a

seven year European Tour Card exemption.

This year’s winner will also secure Category 2 Membership

as does the winner of the BMW PGA Championship. The

inaugural Dubai World Championship took place in 2009 on

the Earth Course designed by Greg Norman. The last four

holes measure exactly one mile – 1760 yards – comprising

a short par four, a long par four, a par three and a medium to

long par five.

A full Member in Categories 1-11 of The European Tour

must play 11 tournaments to qualify for the Dubai World

Championship which by playing in would enable him to

reach the minimum number of 12 required to retain full

Membership of The European Tour. A player must compete

in The Dubai World Championship to receive a payment from

The Race to Dubai Bonus Pool and therefore to be eligible to

finish Number One and win The Harry Vardon Trophy unless

he has a Mitigating Circumstance. Affiliate and/or Category

15 Members do not have to play a minimum of 12 as they do

not have the right to enter tournaments and can only play on

invites or qualification.

RACE TO DUBAI

Race To DubaiEuropean Tour updates with Season’s favourites

SEASON’S TOP TEN

RANK PLAYER NAME NATIONALITY

1 KAYMER Martin GERMANY

2 MCDOWELL Graeme NORTHERN IRELAND

3 WESTWOOD Lee ENGLAND

4 ELS Ernie SOUTH AFRICA

5 SCHWARTZEL Charl SOUTH AFRICA

6 OOSTHUIZEN Louis SOUTH AFRICA

7 MOLINARI Edoardo ITALY

8 JIMÉNEZ Miguel Angel SPAIN

9 POULTER Ian ENGLAND

10 CASEY Paul ENGLAND

‘The Club’ & Golf Memberships

Five years in the making, from a barren area of desert to one

of the world’s most anticipated golf course developments,

Jumeirah Golf Estates (JGE) has opened its doors to a select

few to take on the varied challenges of Greg Norman’s

masterpieces, Fire and Earth.

Offering 36 holes of Championship golf across both courses,

each with its own distinct style and challenges, the courses

have garnered critical acclaim since being opened for play

in early 2009. With over 200 members now a part of this

exclusive golf club, the honor of playing on Fire and Earth

is restricted to its members. Only members of ‘The Club’ at

Jumeirah Golf Estates will walk in the footsteps of the top 60

players from the Race to Dubai schedule who compete in the

Dubai world Championship.

A range of options are on offer for membership to The Club at

Jumeirah Golf Estates with three tiers available:

Founder Member - For the golfing elite, this premium

membership is activated by a one-off payment and offers

an unrivalled spread of unique benefits befitting the status

and kudos of Jumeirah Golf Estates. Founder memberships

are valid for 25 years, can be passed on to family members

and will only increase in value as the club matures with full

clubhouse and leisure facilities.

Debenture Member - For dedicated golfing enthusiasts the

benefits of this deluxe membership tier includes unlimited

golf and preferential tee-time bookings. The membership

automatically allocated to residents, should you sell your JGE

property your debenture membership will pass to the new

owner, however should you wish to continue playing at JGE

you will be given priority on the debenture wait list.

Residents of Sanctuary Falls automatically qualify as a

Debenture Member and the AED 120,000 joining fee for

the Debenture Membership has been waived as a goodwill

gesture by JGE. Residents will only be required to pay the

AED 20,000 annual fee to activate their Debenture golf

membership

Annual membership - JGE management understand some

golfers may prefer to take their time before committing to a

higher level of membership, so for a limited period of time

Jumeirah Golf Estates will be offering a select number of

annual memberships on a first come first served basis.

Off-peak membership - For the casual week-day golfer,

not interested in weekend tee-times, this option is a cost

effective way of experiencing the benefits and unique golfing

experience of The Club at Jumeirah Golf Estates.

Coaching Programs - The Club also has a series of other

programs available including 5 lessons with a PGA Professional,

individual lessons, long term development lessons, group

golf clinics, corporate clinics etc that can be tailored to suit

individual needs.

Membership Snapshot

• Founder Member AED 750,000 (+AED 20,000 maint. fees)

• Debenture Member AED 120,000 (+AED 20,000 maint. fees)

• Annual Membership AED 32,000 per year

• Corporate Membership - Tailor made Silver & Gold Corporate

membership packages are also available that include golf days

and other additional benefits

For further information on golf memberships, please email:

[email protected]


MEMBERSHIP

G O L F M E M B E R S H I P

The Race to Dubai is a US$7,500,000 season-long

competition spanning a minimum of 47 tournaments

on The 2010 European Tour International Schedule.

The Race to Dubai winner will receive The Harry Vardon

Trophy (first awarded in 1937), US$1,500,000 from the

US$7,500,000 Bonus Pool and a seven year European Tour

Card exemption. The winner of The Race to Dubai will secure

Category 1 Membership of The European Tour similar to the

winners of The Open Championship, the US Open, the US

PGA Championship and the Masters Tournament. The Bonus

Pool will count as Official Money on the final Race to Dubai

standings.

England’s Lee Westwood won the inaugural Race to Dubai

in 2009, winning twice during the season – in the Portugal

Masters and the Dubai World Championship – and

accumulating a record €4,237,762. Northern Ireland’s Rory

McIlroy finished second and 15th place went to Ireland’s

Padraig Harrington.

The Number 1 to 60 players in The Race to Dubai (ranked

according to their earnings from all events on The European

Tour International Schedule) following the conclusion of the

tournament held the previous week have qualified for the

Dubai World Championship being held here at Jumeirah Golf

Estates. The Dubai World Championship winner will receive

US$1,250,000 from the US$7,500,000 prize fund and a

seven year European Tour Card exemption.

This year’s winner will also secure Category 2 Membership

as does the winner of the BMW PGA Championship. The

inaugural Dubai World Championship took place in 2009 on

the Earth Course designed by Greg Norman. The last four

holes measure exactly one mile – 1760 yards – comprising

a short par four, a long par four, a par three and a medium to

long par five.

A full Member in Categories 1-11 of The European Tour

must play 11 tournaments to qualify for the Dubai World

Championship which by playing in would enable him to

reach the minimum number of 12 required to retain full

Membership of The European Tour. A player must compete

in The Dubai World Championship to receive a payment from

The Race to Dubai Bonus Pool and therefore to be eligible to

finish Number One and win The Harry Vardon Trophy unless

he has a Mitigating Circumstance. Affiliate and/or Category

15 Members do not have to play a minimum of 12 as they do

not have the right to enter tournaments and can only play on

invites or qualification.

RACE TO DUBAI

Race To DubaiEuropean Tour updates with Season’s favourites

SEASON’S TOP TEN

RANK PLAYER NAME NATIONALITY

1 KAYMER Martin GERMANY

2 MCDOWELL Graeme NORTHERN IRELAND

3 WESTWOOD Lee ENGLAND

4 ELS Ernie SOUTH AFRICA

5 SCHWARTZEL Charl SOUTH AFRICA

6 OOSTHUIZEN Louis SOUTH AFRICA

7 MOLINARI Edoardo ITALY

8 JIMÉNEZ Miguel Angel SPAIN

9 POULTER Ian ENGLAND

10 CASEY Paul ENGLAND


tournaments in the world. Featuring 60 of the world’s top

golfers, playing 48 different tournaments in 26 different

destinations across the globe, the Dubai World Championship

has undoubtedly taken centre stage golf’s ultimate prize.

From the inception of the championship, support has also

been strong. DP World is the main sponsor, while partners

have rolled in, and the big brands have all signed on, with

many more coming through this year. From Ralph Lauren

rolling out signature lines for the championship, to Rolex

providing time keeping and Emirates flying in all the players,

the signs of success are purely evident, proving to show that

this city has a lot more to offer.

With England’s Lee Westwood creating history and winning

the inaugural Dubai World Championship in 2009, the build

up throughout 2010 could not have got any better. Ever

since Robert Carlson’s tee off at precisely 9:25am on that

cool overcast day in Shanghai, amid the staccato burst of

cameras shutters recording the historic moment, Karlsson

contrived to make a birdie, providing the perfect way to start

a contest that would conclude at this year’s Dubai World

Championship.

Fast forward 12 months, and Westwood plundered the biggest

prize in European Tour history with what he insisted was the

most stunning golf of his career. The 36-year-old Englishman

scooped a Dubai World Championship and Order of Merit

double, ripping out a breathtaking course record eight-under

64. He ended the tournament a massive six strokes ahead of

Ross McGowan and eight clear of Rory McIlroy, whose dream

of lifting the Race to Dubai title was shattered despite a final

round of 67.

This year, the 2010 event expects over 70,000 visitors and

golf aficionados from around the world to make their way

through the gates of Jumeirah Golf Estates. What started off

as a big promise to create a spectacular finale has grown into

another success story for this city, and is expected to continue

growing bigger and better, becoming even more legendary in

years to come.

DUBAI WORLD CHAMPIONSHIP

What started off as Dubai’s desire to bring something

unique to the golfing world, transformed into

an exciting partnership between Jumeirah Golf

Estates and the European Tour. It created The Race to Dubai

and gave birth to the Dubai World Championship, which

has quickly become the golfing season’s

ultimate finale. Back in 2008 when the

announcements were made, everything

seemed like a big dream this small city

had. Big lights, big golf course, and yes, you

guessed right, big money.

While everyone stopped to listen, few felt

that Dubai had the confidence to pull it off.

After all, it was big talk. The economic crisis

brought a lot of questions and doubts about

Dubai’s aspirations and what dreams would get shelved. In

all of this, Dubai sat and waited patiently for its moment to

deliver what they promised would be golf’s biggest prize.

Held from November 19 – 22nd 2009, the inaugural Dubai

World Championship proved to be nothing short of an

astounding success. With over 60,000 visitors over a period

of four days, the event enthralled visitors with world-class golf

and fun-filled family entertainment. Millions tuned in to their

television sets, thanks to a host of media that descended

upon this city from around the world, and the

event was a turning point for Jumeirah Golf

Estates. Not only did it stage a spectacle and

put on a world class show, it went a step further

and reaffirmed the Dubai promise, putting

Jumeirah Golf Estates firmly on the world’s

map.

Played on the most anticipated new golf course,

‘Earth’, in the most exciting city on the planet,

the Dubai World Championship has already

become a fitting annual test for the best of the best – and

one of sports’ newest signature events. Now in its second

year running, featuring a staggering US $7.5 million as a prize

purse, the Dubai World Championship is one of the richest


L O O K I N G B A C K - D U B A I W O R L D C H A M P I O N S H I P

Crowds gather at the 2009 event

Spectators at the 18th hole

Lee Westwood moments after his win


tournaments in the world. Featuring 60 of the world’s top

golfers, playing 48 different tournaments in 26 different

destinations across the globe, the Dubai World Championship

has undoubtedly taken centre stage golf’s ultimate prize.

From the inception of the championship, support has also

been strong. DP World is the main sponsor, while partners

have rolled in, and the big brands have all signed on, with

many more coming through this year. From Ralph Lauren

rolling out signature lines for the championship, to Rolex

providing time keeping and Emirates flying in all the players,

the signs of success are purely evident, proving to show that

this city has a lot more to offer.

With England’s Lee Westwood creating history and winning

the inaugural Dubai World Championship in 2009, the build

up throughout 2010 could not have got any better. Ever

since Robert Carlson’s tee off at precisely 9:25am on that

cool overcast day in Shanghai, amid the staccato burst of

cameras shutters recording the historic moment, Karlsson

contrived to make a birdie, providing the perfect way to start

a contest that would conclude at this year’s Dubai World

Championship.

Fast forward 12 months, and Westwood plundered the biggest

prize in European Tour history with what he insisted was the

most stunning golf of his career. The 36-year-old Englishman

scooped a Dubai World Championship and Order of Merit

double, ripping out a breathtaking course record eight-under

64. He ended the tournament a massive six strokes ahead of

Ross McGowan and eight clear of Rory McIlroy, whose dream

of lifting the Race to Dubai title was shattered despite a final

round of 67.

This year, the 2010 event expects over 70,000 visitors and

golf aficionados from around the world to make their way

through the gates of Jumeirah Golf Estates. What started off

as a big promise to create a spectacular finale has grown into

another success story for this city, and is expected to continue

growing bigger and better, becoming even more legendary in

years to come.


What started off as Dubai’s desire to bring something

unique to the golfing world, transformed into

an exciting partnership between Jumeirah Golf

Estates and the European Tour. It created The Race to Dubai

and gave birth to the Dubai World Championship, which

has quickly become the golfing season’s

ultimate finale. Back in 2008 when the

announcements were made, everything

seemed like a big dream this small city

had. Big lights, big golf course, and yes, you

guessed right, big money.

While everyone stopped to listen, few felt

that Dubai had the confidence to pull it off.

After all, it was big talk. The economic crisis

brought a lot of questions and doubts about

Dubai’s aspirations and what dreams would get shelved. In

all of this, Dubai sat and waited patiently for its moment to

deliver what they promised would be golf’s biggest prize.

Held from November 19 – 22nd 2009, the inaugural Dubai

World Championship proved to be nothing short of an

astounding success. With over 60,000 visitors over a period

of four days, the event enthralled visitors with world-class golf

and fun-filled family entertainment. Millions tuned in to their

television sets, thanks to a host of media that descended

upon this city from around the world, and the

event was a turning point for Jumeirah Golf

Estates. Not only did it stage a spectacle and

put on a world class show, it went a step further

and reaffirmed the Dubai promise, putting

Jumeirah Golf Estates firmly on the world’s

map.

Played on the most anticipated new golf course,

‘Earth’, in the most exciting city on the planet,

the Dubai World Championship has already

become a fitting annual test for the best of the best – and

one of sports’ newest signature events. Now in its second

year running, featuring a staggering US $7.5 million as a prize

purse, the Dubai World Championship is one of the richest


L O O K I N G B A C K - D U B A I W O R L D C H A M P I O N S H I P

Crowds gather at the 2009 event

Spectators at the 18th hole

Lee Westwood moments after his win

Rich tones of terracotta—reflected on walls of stucco, stone

and brick—set ablaze by the glow from the warm sun. The

Fire neighborhood draws on rustic Mediterranean themes that

complement the beauty of its arresting desert setting. A wealth of

amenities combine with the stunning surroundings to create a place

that fires the senses.

Framed by a wide variety of captivating flora, carefully selected to

reflect the overall theme and to enhance its natural setting, Fire is in

complete harmony with its surroundings. The undulating topography,

with its considerable protrusions, creates a more challenging level of

play. Rustic, and so visually stunning as to captivate even those who

do not golf, the Fire course demands a well-thought-out strategy.

Going directly at the flag may not always be the best approach,

which gives Fire a strong sense of classic links-style play. Over his

storied career, Greg Norman has won 86 professional events around

the world, including two Open Championships and 20 US PGA Tour titles, and was ranked number one in the world for a record-

breaking 331 weeks.

Between Fire and Earth, residents of Sanctuary Falls have access to 36 holes of championship golf.

His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince

of Dubai, has bestowed his official patronage on the Championship meaning the

Dubai World Championship will join an elite list of sporting events such as the

Dubai World Cup and Dubai Tennis Championships.

Leading companies and attractions in Dubai have also demonstrated their support for the

Dubai World Championship, with global marine terminal operator DP World announced as

presenting sponsor - the highest level partnership associated with the event, along with a

host of global brand names including Rolex, Emirates Airline, BMW and Atlantis Hotels &

Resorts to name a few.

Imran Shaikh, CEO, Shaikh Holdings also said: “We at Shaikh Holdings are proud to support the 2010 Dubai World Championship,

as the Official Exhibition Supporter. There has been much anticipation about this high profile event and as the world watches,

Dubai will yet again make history. This is truly a momentous event for everyone involved with Jumeirah Golf Estates and golf in

the UAE. We have achieved a significant milestone toward making the vision of His Highness a reality.”

The inaugural Dubai World Championship, the thrilling climax to the season-long Race to Dubai saw over 60,000 people

descend on the Earth course at Jumeirah Golf Estates to catch a glimpse of the stunning finale, which saw English favourite, Lee

Westwood walk away with a staggering $7.5 million prize purse.

EARTH COURSE

Earth Course - ‘The Golden Mile’Greg Norman Describes “The Final Four”

“This short Par 4 is the beginning of a fantastic final stretch. A straight hole played uphill, it’s nothing but risk and reward. A low attracts everything to the left of the fairway which pushes up right under the green. This tee shot has to be played to the left to get the best reward. The safety shot to follow means playing over the low area into a green that slopes away towards a deep low.”

“Significantly longer than the previous hole this is a dog-leg right played over a falaj to a broad fairway that slopes away from the tee and will carry the long drive further. The large lake to which the fairway slopes influences the entire fairway right up to the green. Again, a high risk shot will give you the most reward onto the green.”

“A fantastic, but precise short Par 3. This iconic hole is a true island green. Club selection is crucial for this hole. Wind from any direction will make this very difficult with the tight island green surrounded by a selection of bunkers offering the green the maximum protection. If you’re lucky a stray shot will only find the bunkers, further misdirection will leave you wet for sure.”

“A long Par 5 hole to finish with water off the tee right and a falaj right at the landing area. A second shot can be played either directly towards the green or up the left, as a falaj splits the fairway in two for its entire length. . A true challenge for the ultimate finale.”

HOLE 15 HOLE 16 HOLE 17 HOLE 18

As the slogan for the Race to Dubai states, “it all comes down to this,” the same applies to the last four holes on the

stunning Earth Course. Designed by golfing legend Greg Norman, we get a first hand take on the final four holes by the

designer himself to see what the players are up against.

“I expect the ‘final four’ to be considered one of the most

challenging and exciting miles of golf, in terms of risk and reward.

Comprised of a short par 4, long par 4, a great par 3 and a medium

to long par 5, a lot of things can happen on the home stretch.

There could be a two or three shot swing which will cater to the

best players, providing spectators and the television audience

with a gripping finale to the Dubai World Championship.”


Greg Norman Tees off

FIRE COURSE

The orange bunker sand of Fire course

Fire CourseFire draws on rustic Mediterranean themes

Making HistoryPatronage for the Dubai World Championship

“Harnessing the stark beauty of the desert, Fire has

been designed to reward focus and precision while

offering players a variety of strategic play options.”

– Greg Norman

Greg Norman on Fire course

HH Sheikh Hamdan Bin MohammedBin Rashid Al Maktoum

PATRONAGE

Rich tones of terracotta—reflected on walls of stucco, stone

and brick—set ablaze by the glow from the warm sun. The

Fire neighborhood draws on rustic Mediterranean themes that

complement the beauty of its arresting desert setting. A wealth of

amenities combine with the stunning surroundings to create a place

that fires the senses.

Framed by a wide variety of captivating flora, carefully selected to

reflect the overall theme and to enhance its natural setting, Fire is in

complete harmony with its surroundings. The undulating topography,

with its considerable protrusions, creates a more challenging level of

play. Rustic, and so visually stunning as to captivate even those who

do not golf, the Fire course demands a well-thought-out strategy.

Going directly at the flag may not always be the best approach,

which gives Fire a strong sense of classic links-style play. Over his

storied career, Greg Norman has won 86 professional events around

the world, including two Open Championships and 20 US PGA Tour titles, and was ranked number one in the world for a record-

breaking 331 weeks.

Between Fire and Earth, residents of Sanctuary Falls have access to 36 holes of championship golf.

His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince

of Dubai, has bestowed his official patronage on the Championship meaning the

Dubai World Championship will join an elite list of sporting events such as the

Dubai World Cup and Dubai Tennis Championships.

Leading companies and attractions in Dubai have also demonstrated their support for the

Dubai World Championship, with global marine terminal operator DP World announced as

presenting sponsor - the highest level partnership associated with the event, along with a

host of global brand names including Rolex, Emirates Airline, BMW and Atlantis Hotels &

Resorts to name a few.

Imran Shaikh, CEO, Shaikh Holdings also said: “We at Shaikh Holdings are proud to support the 2010 Dubai World Championship,

as the Official Exhibition Supporter. There has been much anticipation about this high profile event and as the world watches,

Dubai will yet again make history. This is truly a momentous event for everyone involved with Jumeirah Golf Estates and golf in

the UAE. We have achieved a significant milestone toward making the vision of His Highness a reality.”

The inaugural Dubai World Championship, the thrilling climax to the season-long Race to Dubai saw over 60,000 people

descend on the Earth course at Jumeirah Golf Estates to catch a glimpse of the stunning finale, which saw English favourite, Lee

Westwood walk away with a staggering $7.5 million prize purse.

EARTH COURSE

Earth Course - ‘The Golden Mile’Greg Norman Describes “The Final Four”

“This short Par 4 is the beginning of a fantastic final stretch. A straight hole played uphill, it’s nothing but risk and reward. A low attracts everything to the left of the fairway which pushes up right under the green. This tee shot has to be played to the left to get the best reward. The safety shot to follow means playing over the low area into a green that slopes away towards a deep low.”

“Significantly longer than the previous hole this is a dog-leg right played over a falaj to a broad fairway that slopes away from the tee and will carry the long drive further. The large lake to which the fairway slopes influences the entire fairway right up to the green. Again, a high risk shot will give you the most reward onto the green.”

“A fantastic, but precise short Par 3. This iconic hole is a true island green. Club selection is crucial for this hole. Wind from any direction will make this very difficult with the tight island green surrounded by a selection of bunkers offering the green the maximum protection. If you’re lucky a stray shot will only find the bunkers, further misdirection will leave you wet for sure.”

“A long Par 5 hole to finish with water off the tee right and a falaj right at the landing area. A second shot can be played either directly towards the green or up the left, as a falaj splits the fairway in two for its entire length. . A true challenge for the ultimate finale.”

HOLE 15 HOLE 16 HOLE 17 HOLE 18

As the slogan for the Race to Dubai states, “it all comes down to this,” the same applies to the last four holes on the

stunning Earth Course. Designed by golfing legend Greg Norman, we get a first hand take on the final four holes by the

designer himself to see what the players are up against.

“I expect the ‘final four’ to be considered one of the most

challenging and exciting miles of golf, in terms of risk and reward.

Comprised of a short par 4, long par 4, a great par 3 and a medium

to long par 5, a lot of things can happen on the home stretch.

There could be a two or three shot swing which will cater to the

best players, providing spectators and the television audience

with a gripping finale to the Dubai World Championship.”


Greg Norman Tees off

FIRE COURSE

The orange bunker sand of Fire course

Fire CourseFire draws on rustic Mediterranean themes

Making HistoryPatronage for the Dubai World Championship

“Harnessing the stark beauty of the desert, Fire has

been designed to reward focus and precision while

offering players a variety of strategic play options.”

– Greg Norman

Greg Norman on Fire course

HH Sheikh Hamdan Bin MohammedBin Rashid Al Maktoum

PATRONAGE

LATEST NEWS

QuintessentiallyQuintessentially goes 24/7

ArchimediaHome automation Specialists

BeoLink is the inherent ability of Bang &

Olufsen equipment to “talk to each other”

and allow you to enjoy audio and video

anywhere in your home across televisions,

audio equipment, and speakers. Your Bang

& Olufsen products come together as an

integrated whole that can be controlled

seamlessly via the same remote. In

addition, BeoLink is the perfect core for

integrating home entertainment and home

automation system in a single control point.

Each Sanctuary Falls home comes fitted with a spectacular B&O home theatre system installed in the family lounge, complete with a 65” plasma, multi CD Player and 5.1 surround speakers.

Widely known as the man who invented “Home Theatre” back in the early 1980’s, Theo

Kalomirakis is arguably one of the world’s most respected private home theatre designers,

with a client list that reads the who’s who of Hollywood. As a private theatre designer to

the stars, Theo Kalomirakis’ custom designed theatres are acclaimed for their spectacular

design, and thoroughly unique architectural detail that has been scaled to residential

proportions, combining unique design flair with top notch performance.

It is this passion for creative excellence and unique design flair that Theo Kalomirakis

brings to the Sanctuary Falls show villa SF-67. A one of a kind custom home theatre

system designed by himself incorporating some of the best elements in the world of design

and audio technology, thereby optimizing the home cinema experience, complete with

star light sky, D Box chairs with recliners and awe inspiring acoustics.

Quintessentially, the world’s leading

luxury lifestyle group recently went 24/7

in Dubai. Offering complete lifestyle

management, and through its network of

56 offices around the world, the aim of

Quintessentially continues to be: saving

you time and money as well gaining you

access to exclusive events. By being in the

heart of each and every city, it means that

Quintessentially members receive truly

localized knowledge for each and every

destination you wish to travel to.

As a resident of Sanctuary Falls, each home also comes with a dedicated concierge service by Quintessentially that is designed to take the resort lifestyle beyond the comforts of your home. The community will also have 2 dedicated Quintessentially representatives who will dedicate their time to improving your experience in the Sanctuary Falls community.

Archimedia, the region’s leader in home

automation and entertainment solutions

is opening a new showroom December

2010 in Designopolis Cairo, Egypt and

will reveal a new retail concept, the result

of collaboration with British design firm

KVB. Archimedia will also be expanding

into Saudi Arabia with its first showroom in

Riyadh, and is on track to open its doors in

May 2011

Award winning brands such as Bowers

and Wilkins (B&W), Rotel, Classe,

Meridian, Kaleidescape along with Stewart

Filmscreen, Crestron, Nevo and Lutron

will also be showcased within the new

showrooms.

Archimedia provides state of the art home automation solutions for the villa in Sanctuary Falls.

Bang & OlufsenBeoLink - move the experience from room to room

Theo Kalomirakis TheatresSpecial custom designed Home Theatres

16 Sanctuary

SANCTUARY FALLS

Sanctuary 17

Greg Norman course

Partner NewsNews and information about our world class partners who are involved with Sanctuary Falls project, and come together to offer our

residents a truly inspiring experience.

iSwingiPhone Appanalyses your golf swing

The advent of ever-more sophisticated software being at

our immediate disposal via smart phones will continue

to transform our lives in many ways, some we probably

haven’t even considered prior to now.

The USD$5.99 iSwing iPhone application allows users to

record their golf swing on video and replay it frame-by-frame in slow motion and analyze their flaws by drawing lines over their

screen to make sure they’re “on-plane.” This swing analysis application represents remarkable value, given that professional

swing analysis usually costs USD$60 a visit. Coming soon on Android too.

The creation of mobile software company, Keuminotti, iSwing also creates sequence photos like Golf Digest centerfolds that

can be used as a virtual reference, or that you can share with friends via Facebook Connect. The iSwing sells for $5.99 and is

offered for the iPhone 2G, 3G & 3GS.

After 8 months of research, development, and beta testing, the iSwing hit App Store. Since it’s debut, the iSwing has already

broken into the top 5 most downloaded apps in Japan Sports and stands currently at #1 in Korea Sports. “The success we’ve

seen in Asia is translating well to the US where golf can be an expensive pastime. Professional swing analysis can cost an

average of $60 per visit. And for the price of a bucket of range balls, one can analyze their swing on a device they already carry

in their pocket…”, says Charlie Keum, CEO and Founder of iSwing.

Sanctuary FallsQuick facts about the golf development

GOLF GADGETS

Set amidst lush golf vistas and inspiring lakes, Sanctuary Falls is a landmark community

of resort homes located in Jumeirah Golf Estates. The award winning community features

a collection of 96 resort-style villas overlooking the Earth golf course designed by Greg

Norman. With the freedom to choose from a selection of architectural styles and views, each

home has been meticulously designed to offer a uniquely inspired experience. Conceived and created by world renowned hotel

and resort architects, interior and landscape designers, Sanctuary Falls brings to life your dreams of resort living.

• Access to two signature golf courses designed by Greg Norman,

Earth & Fire, offering 36 holes of championship golf

• Views - cascading waterfalls, lakes, panoramic golf course and

landscape

• 5 & 6 bedroom villas ranging from 5,600 sq ft to 10,700 sq ft

• Choice of 3 architectural styles - traditional, modern and

contemporary

• Three interior design themes to choose from - traditional, modern

and contemporary

• Detailed with arrival water fountains & outdoor seating areas.

• Equipped with a Scavolini designer kitchen outfitted with Miele

appliances

• Home theatre system by Bang & Olufsen

• State of the art home automation by Archimedia

• Sanitary ware by Villeroy & Boch

• Wardrobe solutions by Nolte

• A dedicated concierge provided by Quintessentially

• Freehold ownership

• Financing available with HSBC (Conventional & Islamic options)

• Villas overlooking the Earth course, venue of the Dubai World

Championship

• Winner of 15 regional Arabian Property Awards - highest awarded

golf development in the Middle East

• Winner of Best International Golf Development 2008 & 2010 - at

the International Property Awards (sole winner from the Middle

East)

• Prices starting from AED 9 million

Sanctuary Falls show villa basement home theatre

For further information, please call us on Toll Free (UAE) 800 FALLS or email us at [email protected]

LATEST NEWS

QuintessentiallyQuintessentially goes 24/7

ArchimediaHome automation Specialists

BeoLink is the inherent ability of Bang &

Olufsen equipment to “talk to each other”

and allow you to enjoy audio and video

anywhere in your home across televisions,

audio equipment, and speakers. Your Bang

& Olufsen products come together as an

integrated whole that can be controlled

seamlessly via the same remote. In

addition, BeoLink is the perfect core for

integrating home entertainment and home

automation system in a single control point.

Each Sanctuary Falls home comes fitted with a spectacular B&O home theatre system installed in the family lounge, complete with a 65” plasma, multi CD Player and 5.1 surround speakers.

Widely known as the man who invented “Home Theatre” back in the early 1980’s, Theo

Kalomirakis is arguably one of the world’s most respected private home theatre designers,

with a client list that reads the who’s who of Hollywood. As a private theatre designer to

the stars, Theo Kalomirakis’ custom designed theatres are acclaimed for their spectacular

design, and thoroughly unique architectural detail that has been scaled to residential

proportions, combining unique design flair with top notch performance.

It is this passion for creative excellence and unique design flair that Theo Kalomirakis

brings to the Sanctuary Falls show villa SF-67. A one of a kind custom home theatre

system designed by himself incorporating some of the best elements in the world of design

and audio technology, thereby optimizing the home cinema experience, complete with

star light sky, D Box chairs with recliners and awe inspiring acoustics.

Quintessentially, the world’s leading

luxury lifestyle group recently went 24/7

in Dubai. Offering complete lifestyle

management, and through its network of

56 offices around the world, the aim of

Quintessentially continues to be: saving

you time and money as well gaining you

access to exclusive events. By being in the

heart of each and every city, it means that

Quintessentially members receive truly

localized knowledge for each and every

destination you wish to travel to.

As a resident of Sanctuary Falls, each home also comes with a dedicated concierge service by Quintessentially that is designed to take the resort lifestyle beyond the comforts of your home. The community will also have 2 dedicated Quintessentially representatives who will dedicate their time to improving your experience in the Sanctuary Falls community.

Archimedia, the region’s leader in home

automation and entertainment solutions

is opening a new showroom December

2010 in Designopolis Cairo, Egypt and

will reveal a new retail concept, the result

of collaboration with British design firm

KVB. Archimedia will also be expanding

into Saudi Arabia with its first showroom in

Riyadh, and is on track to open its doors in

May 2011

Award winning brands such as Bowers

and Wilkins (B&W), Rotel, Classe,

Meridian, Kaleidescape along with Stewart

Filmscreen, Crestron, Nevo and Lutron

will also be showcased within the new

showrooms.

Archimedia provides state of the art home automation solutions for the villa in Sanctuary Falls.

Bang & OlufsenBeoLink - move the experience from room to room

Theo Kalomirakis TheatresSpecial custom designed Home Theatres

16 Sanctuary

SANCTUARY FALLS

Sanctuary 17

Greg Norman course

Partner NewsNews and information about our world class partners who are involved with Sanctuary Falls project, and come together to offer our

residents a truly inspiring experience.

iSwingiPhone Appanalyses your golf swing

The advent of ever-more sophisticated software being at

our immediate disposal via smart phones will continue

to transform our lives in many ways, some we probably

haven’t even considered prior to now.

The USD$5.99 iSwing iPhone application allows users to

record their golf swing on video and replay it frame-by-frame in slow motion and analyze their flaws by drawing lines over their

screen to make sure they’re “on-plane.” This swing analysis application represents remarkable value, given that professional

swing analysis usually costs USD$60 a visit. Coming soon on Android too.

The creation of mobile software company, Keuminotti, iSwing also creates sequence photos like Golf Digest centerfolds that

can be used as a virtual reference, or that you can share with friends via Facebook Connect. The iSwing sells for $5.99 and is

offered for the iPhone 2G, 3G & 3GS.

After 8 months of research, development, and beta testing, the iSwing hit App Store. Since it’s debut, the iSwing has already

broken into the top 5 most downloaded apps in Japan Sports and stands currently at #1 in Korea Sports. “The success we’ve

seen in Asia is translating well to the US where golf can be an expensive pastime. Professional swing analysis can cost an

average of $60 per visit. And for the price of a bucket of range balls, one can analyze their swing on a device they already carry

in their pocket…”, says Charlie Keum, CEO and Founder of iSwing.

Sanctuary FallsQuick facts about the golf development

GOLF GADGETS

Set amidst lush golf vistas and inspiring lakes, Sanctuary Falls is a landmark community

of resort homes located in Jumeirah Golf Estates. The award winning community features

a collection of 96 resort-style villas overlooking the Earth golf course designed by Greg

Norman. With the freedom to choose from a selection of architectural styles and views, each

home has been meticulously designed to offer a uniquely inspired experience. Conceived and created by world renowned hotel

and resort architects, interior and landscape designers, Sanctuary Falls brings to life your dreams of resort living.

• Access to two signature golf courses designed by Greg Norman,

Earth & Fire, offering 36 holes of championship golf

• Views - cascading waterfalls, lakes, panoramic golf course and

landscape

• 5 & 6 bedroom villas ranging from 5,600 sq ft to 10,700 sq ft

• Choice of 3 architectural styles - traditional, modern and

contemporary

• Three interior design themes to choose from - traditional, modern

and contemporary

• Detailed with arrival water fountains & outdoor seating areas.

• Equipped with a Scavolini designer kitchen outfitted with Miele

appliances

• Home theatre system by Bang & Olufsen

• State of the art home automation by Archimedia

• Sanitary ware by Villeroy & Boch

• Wardrobe solutions by Nolte

• A dedicated concierge provided by Quintessentially

• Freehold ownership

• Financing available with HSBC (Conventional & Islamic options)

• Villas overlooking the Earth course, venue of the Dubai World

Championship

• Winner of 15 regional Arabian Property Awards - highest awarded

golf development in the Middle East

• Winner of Best International Golf Development 2008 & 2010 - at

the International Property Awards (sole winner from the Middle

East)

• Prices starting from AED 9 million

Sanctuary Falls show villa basement home theatre

For further information, please call us on Toll Free (UAE) 800 FALLS or email us at [email protected]

Show Villa - ‘Best Property Arabia 2010’

Architectural DesignConstruction Interior Design Landscape Design Concierge Services Audio & Visual Designer Kitchens Home Automation Home Finance

Sanctuary Falls features a collection of 96 resort style villas located in Jumeirah Golf Estates. The community

is being developed by Shaikh Holdings and is the recipient of the prestigious ‘Best International Golf

Development’ award, along with numerous other regional awards.

As the pages of history are once again being written, Shaikh Holdings is pleased to welcome you to witness

golf’s most spectacular prize, the Dubai World Championship, taking place on the Earth course, home of

Sanctuary Falls.

Shaikh Holdings is proud to support this momentous event as the official Exhibition Supporter of the 2010

Dubai World Championship and we invite you to come experience resort style living at the Sanctuary Falls

booth # 13, Championship Village.BEST INTERNATIONALGOLF DEVELOPMENT

Sanctuary Falls by Shaikh Holdings

2008


ARABIA


Real Estate

Sanctuary Falls Magazine Issue 1