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Technology Secrets of Rich Agents…Revealed!

Featuring: Jack Markham

Director of Online Strategy


• Define “rich” and “poor” agents• How do rich agents set themselves apart?• Use technology to your advantage• The ever-changing marketing trends• Today’s internet society requires being there• Is there really one comprehensive solution?

Today’s “rich” revelations


Rich agents earn more than $100,000 per year

Poor agents earn less than $35,000 per year

What defines “rich” agents and “poor” agents?


Spend 6x on technology

Spend 10x on marketing

$100k+

What do rich agents do differently?


TECHNOLOGY? I have a mobile phone…


For every $1 spent on technology by a poor agent…a rich agent spends $6

$3,000 - $5,000

$500 - $1,000

How are rich agents spending their technology dollars?


• An IDX / MLS website• A CRM / contact management system• Email marketing system

Rich agents invest in technology


• 54% of rich agents are more likely to use an IDX website with MLS listings• Consumer-facing, lead-generating website: • MLS/IDX integration

– Generate more leads by powering your real estate website with an Internet Data Exchange (IDX) feed that automatically displays all MLS listings from your area.

– IDX allows visitors to easily search and view properties without leaving your site, and you can capture and respond to these leads quickly—giving you a competitive edge in your local real estate market.

A great IDX / MLS site


• Neighborhood Data (example Market Insider) – Attract buyers and sellers with this valuable tool – found within your website –

that provides: • customized reports and statistics of home sales• Trends• crime rates• Schools• area comparisons and more



• Search widget– Easily posted to your blogs and other sites as well – increase your site traffic and build your pipeline as

more consumers request information—and instantly become leads

• Lead alerts– Get notified and follow up instantly when

prospects show interest– Receive a text or email alert when a new

lead signs up on your site or an existing prospect sends you a message



• Prospect information and activity reporting– Differentiate buyers from browsers– All leads are "smart leads" – Insightful information to tell you which listings

they’ve viewed, revisited, and saved

• Mobile consumer website– Home buyers can conveniently preview homes

for sale on your Market Leader website—right on their mobile phones

– Your website is automatically optimized for their phone



• Separate buyers from browsers • Find out when inactive prospects return to your site • Convert more leads into clients• Fully integrated contact management tools include property blasts, email

templates, and the ability to monitor client activity on your site

CRM or contact management system


• Separate buyers from browsers with insight into contact behavior– Recent activity:

• Monitor client visits and immediately know when an inactive client returns to your site

– Detailed contact preferences: • See exactly which homes your prospects have visited, revisited, and saved

– Site activity: • Measure your ROI on advertising and other lead generation activities

– Performance management: • Compare your performance to nationwide metrics

– Mobile CRM: • Access client records, scheduled tasks, and respond to website email using your

smart phone



• Ongoing customer communications– Property blasts: Quickly email an announcement about a new listing to all

contacts that have been searching for a similar home– Listing alerts: Automatically send new MLS listings to each prospect based on

unique criteria that they (or you) choose



• Market Insider eNewsletter– Provide consumers with relevant neighborhood

data that matches the search they conducted on your site on a monthly basis

• Email templates – Save standard emails as templates and then

quickly reuse them whenever you want

Email marketing system


MARKETING? I regularly place an ad in the local paper…


A rich agent spends more in two weeks on marketing than a poor agent does all year

$5,000 - $10,000

$500 - $1,000

How are rich agents spending their marketing dollars?


• Pre-Defined Campaigns • Photo Books• Marketing Postcards• Build Your Own Content• Greeting Cards, Folded Cards, and eGreetings• Wall Calendars • Sports Schedules• Spanish Content• Business Cards• Door Hangers• Market Leader: Integrated system

Extensive Library of Materials!


Be Found


An Attention Grabbing HeadlineLink to take visitors directly to the Property

Lead Capture WebsiteIDX Feed to Your MLS

Post your listings during peak hoursWait 48 hours before reposting or removing

Keys to Capturing Leads via Craigslist


AD HEADLINE

AD HEADLINE

AD BODY

Craigslist: What is an Ad Headline and Body?

http://www.buyorsellhomesinnorthtex.com/listings/propertytype/SINGLE/minprice/100000/maxprice/160000/areas/29909/


• YouTube and online video hosting sites • Blogging

– Search engine optimization– Building a content library– Engaging future buyers and sellers

• Twitter and LinkedIn

Broadcast yourself!


THANK YOU FOR ATTENDING!

FOLLOW @Markham18 CONNECT http://www.linkedin.com/in/jackmarkham

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Real Estate

Retso presentation market leader