RETechTO Meetup Homezilla Presentation Feb 1, 2010

HomeZilla: the monster of home data

The Neighbourhood Experts

Sandy Ward [email protected]

647.898.8216

HomeZilla is a website providing

Canadian home buyers and real estate

agents with a one-stop shop to find

neighbourhood information.

Sandy Ward - CEO & Founder •  former Yahoo! (Sr. Engineering Manager)

•  served on Yahoo! Canada's Sr. Management team •  company grew from 12 to 120

•  managed six of Yahoo!‘s front pages  Canada, Quebec, Telemundo, Mexico, Argentina, Brazil

•  worked in Silicon Valley with start-ups HotLinks & AudioBasket and large companies like Cisco

Confidential Feb 2010

Selling HomeZilla Analytics Data  Buyers: real estate companies, mortgage brokers, etc  First sale to Invis, Canada’s largest mortgage broker

Other future revenue streams   Large Housing Related Advertisers

 Banks, Real Estate Companies, Mortgage Insurance, etc

  Hyper-Local Advertisers  Nationally Present Chains (ex: Tim Horton’s, Subway)  Real Estate Agents (ex: neighbourhood targeting)

HomeZilla Hoody

HomeZilla Analytics

HomeZilla Hoody

Think about: •  What do visitors want on my website? •  How can I keep visitors on the website longer?

HomeZilla Analytics

Think about: •  How Analytics helps an individual consumer •  How Analytics helps identify trends faster •  How it can help in planning & development

Imagine these Analytics with 1000 or 100,000 searches…

House 1 Profile (downtown)

< 1KM from a park

< 1KM from a pub

Searches

elementary schools

fitness centres

ttc

House 2 Profile (outskirts of city)

< 1KM from a park

< 1KM from a pub

Searches

elementary schools

grocery store

House 3 Profile (country)

< 1KM from a park

< 1KM from a pub

Searches

elementary schools

restaurants

coffee shops

HomeZilla provides ‘hidden’ trends to agents.

Home buyers purchase based on area.

Areas are defined by geo-data.

Agents can find ‘unknown’ similar areas

HomeZilla helps to make research easier!

Currently, offering access to geo-data.

In the future, offer access to geo-trend data.

We are in the early days of Geo-data driving tradition businesses.

Thanks for your time!

Any Questions?

Sandy Ward, CEO & Founder [email protected]

647.898.8216