Recruiting plan

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Traditional Recruiting Plan

December 2011


Six Components of Recruiting Plan

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Market Research

Competitive Review

Positioning Statement Goal Setting Marketing

Plan Reporting


Market Research


Who Does Business?

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List

Agents

SELL


Detailed Agent Production Report

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Sell

List

TREND


Broker Dollar Analysis

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Franchise

Company


Competitive Review


Competitive Review

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Competitive Analysis

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Branding Analysis Consumer Survey Research on Brand Identification Agent Survey Research on Brand Identification

Sales Production Analysis Production by Community Production by Property Type Production by Price Point

Support Analysis Broker Supplied Technology Training and Coaching Closing Services

Marketing Analysis Online Marketing Offline Marketing

Ask yourself the question – Why would anyone ever want to work somewhere else?


Positioning Statement


Positioning Statement

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For Agent Type, Company Name is the only Real Estate Brokerage that Unfair Competitive Advantage.

Reasons to believe this1.2.3.


Goal Setting


What do you hope to achieve

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Define Your Strategy for Recruiting Deepen Market Penetration in an office Deepen Market Penetration by business segment

Commercial, Luxury, REO Expand into new markets

Budget Staff Marketing Time


Marketing Plan


Build a database


Communication Plan

Direct Mail (pieces per month) Telemarketing (Calls Per day) email Newsletter/blog (Edutize) Networking – be a better fan and a better friend

Events Social

Press Releases (Share your success) Congratulate (Share their success)

Plan Your Marketing


Reporting


Reporting

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Track Activity Results Recruiting Meetings Touch point engagement (are they listening?)

Conversations Email opens Website traffic

Track Successful Results Agents by Production (Increase dollars per agent) Agents by Specialty (Diversify by segment – Residential, Luxury, Commercial, REO) Agents by Region (Agent production by office)