Realestate.co.nz - Auckland Oct 09

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Presentation to real estate salespeople in Auckland 12/ 13 / 14 October on the web and it's critical role in transforming the real estate industry in NZ.

Text of Realestate.co.nz - Auckland Oct 09

  • 1.How the internet is transforming real estate Auckland October 2009

2.

  • The marketplace current state of the market
  • Trends in online real estate
  • Understanding buyer behaviour
  • Realestate.co.nz
  • Getting the basics right - listings
  • Your profile your future!

The internet is transforming real estate 3. Boom or Bust everyone has an opinion 4. Property Prices Comparison to UK 5. Property Prices - rebounding 6. Sales volumes still subdued 7. Information is key but property is not just an investment Access to accurate, timely and comprehensive data is critical 8. Aug Sep Oct Nov Dec Listed 27 Aug Protracted release of property data Conditional offer 21 Sep Unconditional offer 16 Oct Settlement13 Nov 9. New monthly report 10. Auckland new listings - recovering 11. Supply true inventory more balanced 12. Property Prices growth in price expectation 13. Demand web traffic as a surrogate of consumer confidence 14.

  • The marketplace current state of the market
  • Trends in online real estate
  • Understanding buyer behaviour
  • Realestate.co.nz
  • Getting the basics right - listings
  • Your profile your future!

The internet is transforming real estate 15. Why you need to understand the web? Today more than 1.2 billion people are online viewing over1,000,000,000,000 web pages Why? 16. A transformation in 10 years 17. Edging ever closer to 100% online search National Association of Realtors Home Buyer Survey 2008 18. The web is the first and only choice Choice of media for real estate search in the past week NZ 2009 Why? 9% 12% 9% 19.

  • The marketplace current state of the market
  • Trends in online real estate
  • Understanding buyer behaviour
  • Realestate.co.nz
  • Getting the basics right - listings
  • Your profile your future!

The internet is transforming real estate 20. Edutainment Breadth Understanding interest / behaviour Browse full set of listings in target areas Browse full set of listings in target areas Depth Serious buyers Narrow down to view target listings in areaQuick-look filterDeeper filter & inspiration Price check & risk reduction Depth 21. The online search experience is evolving Searching for property 22. Clearer role for websites Searching for property buy Searching for someone to help me sell my property 23.

  • The marketplace current state of the market
  • Trends in online real estate
  • Understanding buyer behaviour
  • Realestate.co.nz
  • Getting the basics right - listings
  • Your profile your future!

The internet is transforming real estate 24. 3 years of growth 27% per annum vs. market 17% 25. Now delivering over 25,000 email enquiries per month 26. Realestate.co.nz is the market leader for international visitors searching for NZ real estate... + 43% more traffic than trade me property International visitor traffic to NZ real estate listings Sep 2009 121,759 85,123 20,202 27. Realestate.co.nz the most comprehensive Trade Me residential property listings -56,019 includes an estimated6,000 private listings 28. 25,016 6,000 / week 3,636 4,500 / week 7,810 3,500 / week 41,107 100,000 / week 10,103 15,000 / week 17,412 8,000 / week 7,162 30,000 / week Not one site many audiences 108,000 listings 168,000 sessions per week 29. What we are doing to help you 30. New market leading website 31. Rich / easy browsing & searching 32. Large images - easy to use 33. Specialised site for commercial & business 34. Specialised site for farms 35. Property information at your finger tips 36. Providing information 24hrs a day 37. Every property has a web page 1,528,453 properties 38. Property Information 39. Context of aerial images 40. Community information where to live 41.

  • The marketplace current state of the market
  • Trends in online real estate
  • Understanding buyer behaviour
  • Realestate.co.nz
  • Getting the basics right - listings
  • Your profile your future!

The internet is transforming real estate 42. What are they looking for? 43. Get the basics right help buyers!

  • No limit on photos
  • Avoid abbreviations
  • No limit on words
  • Sell the benefits
  • Create emotional connections

44. What not to do!! 45. What not to do!! 46. Email alerts first impressions count! 47. No substitute to comprehensive information 48. Photos are so important! 49. The web provides so much information... enough to replace an agent?? 50. Richer and richer information 51. New functionality

  • Search filter
  • Email schedule

52. How can you stand out from the masses? 53. Featured listings 54. Featured listings 55. 14 days with a featured listing delivers an audience ofover 10 timesmore viewings than a regular listing $250inc GST Featured listing for just Vendor paid marketing that delivers Call us0800732536 56. Some examples 3 bedroomOnerahi $500k 57. Some examples 58. Buyers - call to action 59.

  • Telephone
  • Website
  • Email
  • Open home
  • Office visit

Enquiry leads come in many forms 60. How do you rate responding to emails? Response timing is improving but 12% never respond! 61.

  • The marketplace current state of the market
  • Trends in online real estate
  • Understanding buyer behaviour
  • Realestate.co.nz
  • Getting the basics right - listings
  • Your profile your future!

The internet is transforming real estate 62. How to use the web to build you profile and network? How? 63. 64.

  • 1998 : 26,000,000 web pages
  • 2000: 1,000,000,000 web pages
  • 2008: 1,000,000,000,000 web pages
  • 100,000,000,000 clicks per day

65. ? How to be found on Google! 66. The power of links 67. Online reputation is key 68. If you are not found on Google ...... 69. Part 1: Find yourself on Google 70. Login / sign up / profile yourself 71. Build your profile free of charge 72. Part 2 : Create a place on the web 73. Part 3 : Drive traffic to that place 74. Part 3 : Drive traffic to that place www.twitter.com 75. Part 3 : Drive traffic to that place www.youtube.com 76. Part 3 : Drive traffic to that place www.linkedin.com 77. Part 3 : Drive traffic to that place www.facebook.com 78. Part 3 : Drive traffic to that place 79. Links build visibility.. 80. Be found when people are looking for you 81. Blogs hosted on realestate.co.nz 82. Its time to embrace social media / marketing 83. Build networks / referrals / credibility

  • Relevant
  • Authentic
  • Transparent
  • Committed

84. Sell yourself! 85. Promote yourself everyday to over 15,000 people a day

  • Just 3 agents per suburb
  • Oct / Nov
  • $15 / $75 / $150 per month
  • Online ordering and credit card transaction

86. Homebuyers & Agents have information overload.Agents must create legitimate value-add services & become the trusted go-to person Stefan Swanepoel Embrace the change and be recognised 87. Enjoyed the presentation? www.tinyurl.com/nzrealestate 88. Proudly supporting the real estate industry