Must HavesFor REAL ESTATE Websites

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45% of all buyers

go to the internet as their first step in looking for a home

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4% of these buyers go to

open houses as their first step in searching

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Some sites do not have the

X-factor to drive possible clients

to stay to their site

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Internet Marketing Strategy

Effectiveness of the Website

=

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Effectiveness of the Website

=Features

for Good Experience

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So what features shouldreal estate agents

incorporate to their websites to ensure visitors stay on their site

and will not move to the competitor’s site.

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Photos

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Photos 5-10 high

quality pictures and more for your site and

listings

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Photos make sure they showcase the

properties’ strong points

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Photos Add your

watermark

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Photos

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Photos

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Photos

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Photos

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Complete Information• Information about the properties• Beds / rooms• Baths• Flooring measurement• Description of the interior• Landscape• Amenities• Type of roofing• Street view• Home mortgage calculator

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Virtual ToursExample 1

Example 2

YouTube VT TutorialExample 3

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•Obvious to visitors• Visible to potential buyers•Working in all types of browsers

Contact Information of the Real Estate Agent

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Neighborhood Information

Most home buyers search for a neighborhood instead of a specific house

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Neighborhood Information

Create a separate page for each property, add description like schools, offices, and so on, and have it link on the property.

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