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REAL ESTATE MOBILE MARKETING SOLUTIONS Marketing Solutions for Real Estate & Construction Companies through the Mobile Phone

Real estate mobile marketing ideas

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How mobile marketing helps real estate business. For more info visit www.mobile-marketing-platform.com

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Page 1: Real estate mobile marketing ideas

REAL ESTATE MOBILE MARKETING SOLUTIONS

Marketing Solutions for Real Estate & Construction Companies through the Mobile Phone

Page 2: Real estate mobile marketing ideas

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S SMS Updates for NEW properties

Potential buyers search for properties on your website using their required criteria.

They see all currently available properties based on their selected criteria.

If nothing interests them, they leave your site, possibly never to come back.

But, what if you could:

•Give them the option to register for SMS updates, free of charge?

•When you next insert a property into the system that matches their criteria, they instantly receive a notification via SMS.

Page 3: Real estate mobile marketing ideas

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S SMS Flyers

Turn your Signs or Posters into mobile-enabled information points.

• E.g. ‘Text HOUSE1 to 12345’ in order to receive an SMS Flyer with specific information on this property, including bedrooms, baths, price, etc.

Potential Buyers use their mobile to send a simple SMS to receive relevant info. E.g. ‘123 HighStreet Ave., 3 bedroom, 2 bathroom flat, 90 m2, for sale: €200.000, contact: Mary Saleswoman 555-1234567’

• Information is available 24/7

• No need for round the clock telephone support

• Less intrusive for buyer than calling

Additionally, buyers receive photographs of the house interior,

accompanied by a house video tour.

Agent receives SMS/E-mail notification on their phone in order to contact new customer.

Page 4: Real estate mobile marketing ideas

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S Snap for Info

• using cutting edge image recognition technology.

Turn your Signs or Posters into mobile-enabled information points:

• to get redirected to a mobile website with all property info.

Potential Buyers use their mobile to snap a photo of a special barcode on your sign:

• Much Easier taking photo using camera phone than typing in long URL on mobile phone.

• Barcode is reusable and can appear in any print advertising (newspaper, magazine, flyers, etc.) or online advertising (blogs, other websites, etc.)

• Information is available 24/7 • No need for round the clock telephone support

• Much less intrusive for buyer than calling or texting

• Very appealing to younger customers

Advantages:

Page 5: Real estate mobile marketing ideas

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S Portfolio through iPhone / smartphone App

Follow the iPhone phenomenon, and appeal to the tech-savvy audience of iPhone owners who can afford to pay €600 for a phone – why not for a home?

iPhone app provides rich multimedia videos of your properties, which house hunters can download on their phone for ‘offline’ viewing

Same video looks better on high-quality hardware where you are not limited by bandwidth, file size, screen size, etc.

Use embedded GPS to:

•show only nearby properties.

•Give directions to properties, for viewings

All smartphones supported (not just the iPhone).

Customers download and keep app on their phone.

Page 6: Real estate mobile marketing ideas

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S Mobile-Enabled Website

Mobile is the next PC.

• Laptops and Netbooks are the way to get there.

Stay ahead

• be ready for tomorrow’s customers today

• buyers will come to your mobile website, because your competition won’t have one

Mobilize your

Property info

•Available via mobile phone browser.

•Anytime:

•24/7.

•NO need for telephone support from you.

•Anywhere:

•Buyers can view the inside of the house they’re at now, on your website, without you getting involved or being there.

•Your buyers can access your property info on the go.

Page 7: Real estate mobile marketing ideas

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S Late Payment Notifications

Late Payments are a pain.

•Especially if you are handling rent collection.

•Repeating task that creates lots of overhead

•Call 1 to remind them they haven’t paid,

•Call 2 to check if they’ve paid,

•Call 3 to remind them again,

•Call 4 to check again,

•…and so on.

Use SMS

•Replace time-consuming, costly telephone calls with low-cost, timely, less intrusive, method of reminding late payers.

•SMS are sent automatically by a system, so payers are not considering you are hassling them

•Overhead reduced to just checking your bank account,

•Once payment is made, the system can then stop sending notifications.