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First part of a multi part class for real estate agents and how to get better graphics for better marketing, for more business and higher commissions
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OMG Graphics
Presenter:
Chuck Ward
“Pro” Director of Marketing
Newest NAR Stats (about Agents)
• NAR Member Profile
– 2013
– Median Income: $43.5K
– Volume: $1.5 Million
– Transactions: 12
Rules For Class
• Silence Your Cell Phone
• Questions in the Chat Box
• Apply Your Learning
Home Buyer Search Metrics
According to the most recent Talking Points published by the National Association of Realtors (NAR):
– Nine out of 10 recent buyers used the Internet in their home search.
– I've read other sources citing 93%.
– One agent in Texas claims it's 99%!
Home Buyer Search Metrics
One thing is certain, the Internet is The King when it comes to promoting your newly listed property for sale.
Good pictures are a crucial marketing tool for a home sale.
(source:Louisvillehomesblog.com)
Are you leaving money on the table for your clients (and ultimately, for yourself)
Graphics for Real Estate
Top Real Estate Photography Mistakes
1. Blurry Photos
2. Small Images
3. Incorrect Aspect Ratio (extra white space)
4. Lighting
5. Closely Cropped
6. Lack of Fisheye Lens or Used Improperly
7. Animals in the image
8. TimeStamp
9. Old Photos
10. Clutter
11. Photo Flow
12. Underexposed Photos
13. Vertical / Horizontal Lines
Top Real Estate Photography Mistakes (realtor.com)
1. Updating photos with the seasons
2. Photographing valuables (works of art)
3. Political Photos
4. ManCaves (themed in sports)
Chuck’s ManCave/Kitchen
This is where I test and see what’s working for you (My corner of the institution)
Class Agenda
Class 2 (Thursday 3/6)
• Software Usage – Cropping
– Panoramic Picture Creation
– Removing and Adding Elements
– Adding Text
– General Image Improvement
• Social Media Sizes
• Social Media Images
Class 3 (Tuesday 3/11)
• Software Usage (continued) – How to Get Better Results
– Creating Marketing Pieces on a Budget
– Favicons
• Software to Use – Gimp
– Paint
– Photoshop
– Snag-It
Class Agenda
Class 4 (Thursday 3/13)
• Legal Discussion – Copyrights
– Licensing
– Getty Images Predatory Lawsuits
• TinEye
• Adding Watermarks to Images
• Which Colors Are Best – Black and Yellow
Additional Subjects to Be Included
• Tips and Tricks – Screenshot Tools
– Tagging for SEO
– Free Graphics
• Where to Post for More Exposure
• Creating Infographics
• Creating Custom Headers for the Real Access Pro Property Websites
Training Calendar
• Subjects, Dates and Times are subject to change with (or without notice)
• Meaning
• We may add on a few classes to this
Future Classes
• Month Long Training Series
WORDPRESS WEBSITE CREATION SUPPORTING SOCIAL MEDIA Campaigns
Please like Kathy’s page http://www.facebook.com/realestatebuckscounty
Thanks For Attending
Presenter:
Chuck Ward
Director of Marketing
Head Trainer
Real Access Pro
888-884-0303 x200 chuck.ward (at) realaccesspro.com