Questionnaire Analysis

Audience Feedback

• For this presentation I am going to individually analysis the audiences responses from my music magazine questionnaire. This part of my researching stage is very important as my music magazine needs to appeal to the readers and so their feedback will shape the design and content in which my magazine will feature.

Which gender are you?

This question was met with a popular feminine response which suggests the magazine will be bought by mostly women. The questionnaire was filled out by one male character which helps to give an insight into how men would like the magazine to look and what content they would be interested in. Due to the high numbers of female

readers I will ensure the magazine is appealing to female readers.

To which age group do you belong to?

As expected the most popular age group was 16-20. From this questionnaire I have gained the knowledge of my target audience

which helps to answer more questions that I would have when designing my music magazine. The age group of my target audience is young so therefore the musicians and artists should be related to the

genre of music they listen to - further research is needed.

How much would you be willing to pay for a music magazine?

This question was answered positively - I wanted to ensure all prices of choice were inexpensive as many people would not want to pay for a music

magazine. The most requested price was £2.50 which was the lowest price choice on the questionnaire. I will use this price of my music magazine as it

was the most popular and so the audience find it the most appropriate price for the magazine.

Have you ever bought a music magazine before?

From this question I gathered that 10 of 16 of my target audience had never previously bought a music magazine - while the following six had.

This has convinced me to follow the popular conventions of a music magazine which will help create the music magazine vibe for the

audience.

What music genre do you prefer? For this question I used lots

of choices for the audience as I wanted to gain a lot of knowledge

about the interests of my target audience. The

most popular choice for this question was the pop genre - hip hop was the second highest choice. I will include both genres as they are very similar

with the same audiences and so therefore

including more than one genre will increase the

number of readers.

Would you prefer to see a solo artist or band on the front cover?

The front cover of my music magazine is very

important as this is what will first attract

readers - therefore the main image must appeal

to my target audience and so this question is useful. Solo artist and undiscovered artists

were the most popular and so I will include

these types of artists on the main image.

Would you like enticements to be included in the magazine?

75% of the audience answered yes to this question - I felt it be important to ask this question in my questionnaire because common and most popular music magazines

have enticements included to attracted the reader to buy the magazine. I will be including a free enticement in my magazine as it will attract my target audience.

What is your occupation?This question is one of the most

important questions which I asked in my questionnaire.

This question will allow me to draw up a reader profile

which will allow me to tailor my music magazine for the

readers of my magazine. 81% of my target audience are students so therefore this means the price should be

inexpensive and the magazine should appeal to a youthful audience. This question also

determines what kind of enticements and competitions