Naila Ahmed

QUESTIONNAIRE ANALYSIS

87%

13%

Do you listen to Rock Music?

YesNo

Of the 15 people I asked, 13% of them said they don’t listen to rock music. This is a very small percentage compared to the percentage of people who do listen to rock music. Therefore, my questionnaire results will prove to be most helpful to me and my magazine.

21%

16%

14% 9%

20%

11% 9%

Preferred Rock Style

HardPopSoftHeavyAlternativeIndieScream

Out of the people who answered yes to the first question, every reply ticked two or more of the options that were listed. The most popular answer was a tie between hard rock and alternative rock. These were the answers that most people had chosen. This means, that I am more likely to include alternative and hard rock in my magazine.

From the bands I listed, most of the people I asked had heard of more than half of them. Even the people who said they didn’t listen to rock music had heard of them. From these results, I am going to include names of these bands and similar bands, as this will draw my target audience in.

46%

54%

Do you go to concerts/gigs/festivals?

YesNo

For this question, the answers were fairly split between people going to concerts and not going. This doesn’t help me out with the content of my magazine; therefore, I may need to ask this question again for my focus group to get a better response.

100%

0%

Do you buy/download your music?

YesNo

It’s obvious from the pie chart that everyone buys/downloads their music, so having a free CD or a download would be a good idea to draw in my target audience.

27%

73%

Do you buy /music magazines?

YesNo

Many people said they don’t really buy music magazines. This isn’t necessarily a bad thing; because they then went on to explain why they don’t buy magazines and some helpful tips that would make them buy the magazines.

The reasons listed were: • Too expensive • Rather listen to it than read about it • Don’t like reading about the gossip just want to know about the

music • and the tips for my magazine included discounts to concerts,

special events and more band posters.

87%

13%

Are you more likely to buy a magazine with a free CD?

YesNo

This question was very helpful in planning what to include in my magazine. 87% of the people I asked said that they were more likely to buy a magazine if it had a free CD.

33%

11% 11%

6%

0%

0%

0%

39%

Sales

Kerrang!Rock SoundRolling StoneClassic RockLimelightHard MetalMixmagNone

The two options that appeared to be the most popular were “Kerrang!” and the option “none” this matches the answers I received from the previous question, because most people don’t read magazines. However, the most popular magazine was “Kerrang!” this means I need to do some research into the content of Kerrang! As this is what my target audience wants.

7%

60%

0%

33%

What Colours would you associate with Rock Magazines?

LightDarkPastelContrast of Light and Dark

The following questions are more to do with the layout of the magazine. Many people said that they would associate dark colours with rock magazines, therefore, my main colour scheme is going to be a mix of dark colours, and however, I’m going to ask this in a focus group to get more opinions on this.

73%

27%

On the frontcover of the magazine, do you prefer seeing the whole band or just the lead singer?

Whole BandLead Singer

This was a very important question, because I had two main ideas for the front cover, but I wasn’t sure whether a whole band or just the lead singer would be appropriate for my magazine. So from these results I collated, my target audience have said that they would prefer the whole band.

13%

13%

27% 13%

0%

34%

Which Article do you prefer to read?

InterviewsExclusivesReviewsQ&AFeatured StoriesArticle on Upcoming Band

This question wasn’t answered very well, because many people picked more than one option, when I hadn’t asked for multiple answers, so this is a question I am going to have to ask in my focus group.

27%

13%

13%

0%

27%

20%

Which font style do you prefer?

AdobeArialComicDotumHelveticaMyriad

The two main fonts that were most popular turned out to be Helvetica and Adobe. These will be the main two fonts which I will use throughout my magazine.

33%

47%

20%

How much would you be willing to pay?

£1.00-£1.50£1.51-£2.00£2.01-£2.50

Most people thought that £1.51-£2.00 would be a good price to have a magazine with a free CD. Seeing as my target audience will be teenagers, this price range seems appropriate seeing as they won’t have a disposable income.

53% 33%

0% 7% 7%

Magazine Names

AmplifiedExplicitMetalHeadBassBoostBassKicks

It is clear from these results that the winning name for my magazine is amplified. However, I will ask this question in my focus group to get more opinions on the name.