Pinterest for Real Estate Professionals

168 million emails are sent

REMEMBERto take Social Media (PINTEREST) 1 mile at a time

VISIT: http://www.slideshare.net/gothe262

“You donut get a 2nd chance to make a 1st imprezzion”

2nd Impressions

1st Impression is online

NOTYour business is

what You say… It is what

SAY!

ACTIVITY: Google Yourself

Example: Google Alert

Pinterest Terminology

• Pin (pinned or pinning): Simply means to post or publish an image.

• Repin To repost or republish an image someone else has already pinned.

• Repinning an image means you want to republish the image on your own Pinterest account, under your chosen board.

• Like Different to repinning as the image will not be republished on your Pinterest account, instead it will be archived under your Likes list and belong to none of your boards.

• Boards A virtual pin board where you can archive and organize your pinned images according to their category.


• Comment By leaving a comment, the pinned image will neither be repinned onto your Pinterest account or be archived under your Likes list.

• Follow Pinterest does not have a vetted friending system, instead you can follow any user you like.


PINTEREST BOARD

PINTEREST BOARD

PINTEREST BOARD

PINTEREST PINS

PINNERS

PINS

PIN

LinkedIn (2003) – 10 Yrs Old

Facebook (2004) - 9 Yrs Old

YouTube (2005) – 7 Yrs Old TwitterTwitter (2006) (2006) – – 7 Yrs Old7 Yrs Old

SlideShareSlideShare (2006) (2006) – – 6 Yrs Old6 Yrs Old

PinterestPinterest (2010) (2010) – 3 Yrs Old – 3 Yrs Old

They're just kids …

http://business.pinterest.com

15.8 minutes

12.1 minutes

Best Practices for Pinterest1. Infographics 2. Checklists 3. Text with Images4. Videos 5. Tutorials 6. Food Rules7. *Rich Pins

* Just announced – May 20 2013

1. Infographics

•Provide Value•Build a Relationship•Establish Credibility

Create Your Own Infographics

www.infogr.am

CALCULATE THE REAL VALUE REAL ESTATE MYTHS

2. Checklists

3. Pins with Text & Images

1. Add Text2. Add Fonts3. Captions 4. Add Colors

“CAPTIONS”

www.pinterest.com/VisitNC Ask Questions, Add Your Message, Call To Action

“CAPTIONS”

“CAPTIONS”

Click Here =

www.pinterest.com/VisitNC

GREAT RESOURCE

1. Add Text2. Add Fonts 3. Add Colors

Free Picture Editor. No Registration Required

www.picmonkey.com

4. Pin VideosYouTube/Vimeo/Vine

5. Tutorials

How To …

42 %

Tutorial Pins have a 42% Higher

Click Through Rate (CTR)

6. Food Rules

*7. Rich Pins: Where to Buy, Pricing, Availability, Ingredients

* Just announced – May 20 2013

Movies Recipes Products

JUST JUMP IN

For Additional Social Media Coaching, please visit Mitch Miles and the

26.2 Group at the followingPinterest.com/mitchmiles - Pinterest

@mitchmiles - Twitterwww.mitchmiles262.com - Web

LinkedIn.com/in/mitchmiles – [email protected] - email

Thank You!

BONUS SLIDES

Marketing Strategies&

Fun with Pinterest

1. Integrate into your website

2. Integrate into your Facebook page

3. Add a Pinterest Tab to Facebook PageStep #1 -- http://Iframehost.com/util/installtab/305927716147259

Step #2

Step #3

Time for “Fun with Pinterest”

Original Pin vs. Nice Try

Original Pin

Nice Try

http://pinstrosity.blogspot.com

Original Pin


Nice

Try

Step 1 Step 2 Step 3

Original Pin

NICE Try


Original Pin

Nice Try


Original Pin

Nice Try


Original Pin

Nice Try


Original Pin

Nice Try


Original Pin

Nice Try


For Additional Social Media Coaching, please visit Mitch Miles and the

26.2 Group at the followingPinterest.com/mitchmiles - Pinterest

@mitchmiles - Twitterwww.mitchmiles262.com - Web

LinkedIn.com/in/mitchmiles – [email protected] - email

Thank You!