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URBAN NATURE : HARMONIZING TECHNOLOGY, ART AND LIFE Friday, November 25, 2011

Philip Kotler Jakarta CMO Club: Urban Nature - Harmonizing Technology, Art, and Life

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Page 1: Philip Kotler Jakarta CMO Club: Urban Nature - Harmonizing Technology, Art, and Life

URBAN NATURE :HARMONIZING TECHNOLOGY, ART AND LIFE

Friday, November 25, 2011

Page 2: Philip Kotler Jakarta CMO Club: Urban Nature - Harmonizing Technology, Art, and Life

JAKARTAPOPULATION

GROWTH 2.90

4.55

6.50

8.228.67 8.79

9.58

1961 1971 1980 1990 2007 2008 2010

Population Comparison in Southeast Asia

32,886

4,9909,009

21,071

Jakarta Singapore Kuala Lumpur Bangkok

12,957

6,814 7,388

4,051

Jakarta Singapore Kuala Lumpur Bangkok

Population (in million) Density (in million)

Source: Google Public Data

Page 3: Philip Kotler Jakarta CMO Club: Urban Nature - Harmonizing Technology, Art, and Life

Jakarta’s Unsolved Problems...

Densed and unhealthy living environment

Page 4: Philip Kotler Jakarta CMO Club: Urban Nature - Harmonizing Technology, Art, and Life

Tiring and endless traffic jams

Jakarta’s Unsolved Problems...

Page 5: Philip Kotler Jakarta CMO Club: Urban Nature - Harmonizing Technology, Art, and Life

highly polluted and irritating air

Jakarta’s Unsolved Problems...

Page 6: Philip Kotler Jakarta CMO Club: Urban Nature - Harmonizing Technology, Art, and Life

spread-out unmanaged waste

Jakarta’s Unsolved Problems...

Page 7: Philip Kotler Jakarta CMO Club: Urban Nature - Harmonizing Technology, Art, and Life

improper and disfunctioned water treatment

Jakarta’s Unsolved Problems...

Page 8: Philip Kotler Jakarta CMO Club: Urban Nature - Harmonizing Technology, Art, and Life

unattended and abandoned environment

Jakarta’s Unsolved Problems...

Page 9: Philip Kotler Jakarta CMO Club: Urban Nature - Harmonizing Technology, Art, and Life

creating a better place to live

Page 10: Philip Kotler Jakarta CMO Club: Urban Nature - Harmonizing Technology, Art, and Life

How a city should be

Hotel

Office

Integrated Infrastructure Good Facilities

Mass Transportation

Feeder Bus

FulfillingBasic Needs

School

Hospital

Train Station

Page 11: Philip Kotler Jakarta CMO Club: Urban Nature - Harmonizing Technology, Art, and Life

A comfortable environment

Assured security

Affordablehousing

Social class grouping (Cluster)

How a city should be

FulfillingPsychological Needs

Page 12: Philip Kotler Jakarta CMO Club: Urban Nature - Harmonizing Technology, Art, and Life

SUPERBLOCKprovides a better quality of life

back to the heart of the cityA city within city

Page 13: Philip Kotler Jakarta CMO Club: Urban Nature - Harmonizing Technology, Art, and Life

SUPERBLOCK

Dedicates open green space in the heart of the city

A Sustainable Solution for the City

Roppongi HillsTokyo

Page 14: Philip Kotler Jakarta CMO Club: Urban Nature - Harmonizing Technology, Art, and Life

A Sustainable Solution for the City SUPERBLOCK

Roppongi HillsTokyo

Page 15: Philip Kotler Jakarta CMO Club: Urban Nature - Harmonizing Technology, Art, and Life

Buildings are connected to each other

SUPERBLOCKA Sustainable Solution for the City

Postdamer PlatzGermany

Page 16: Philip Kotler Jakarta CMO Club: Urban Nature - Harmonizing Technology, Art, and Life

SUPERBLOCKA Sustainable Solution for the City

Postdamer PlatzGermany

Page 17: Philip Kotler Jakarta CMO Club: Urban Nature - Harmonizing Technology, Art, and Life

17

Every big city has a riverfront

SUPERBLOCKA Sustainable Solution for the City

Clarke QuaySingapore

Page 18: Philip Kotler Jakarta CMO Club: Urban Nature - Harmonizing Technology, Art, and Life

SUPERBLOCKA Sustainable Solution for the City

Clarke QuaySingapore

Page 19: Philip Kotler Jakarta CMO Club: Urban Nature - Harmonizing Technology, Art, and Life

A Sustainable Solution for the City

Provides premium iconic urban architecture, a state-of-the-art environment technology and good accessibility

SUPERBLOCKA Sustainable Solution for the City

Rasuna EpicentrumJakarta

Page 20: Philip Kotler Jakarta CMO Club: Urban Nature - Harmonizing Technology, Art, and Life

SUPERBLOCKA Sustainable Solution for the City

Rasuna EpicentrumJakarta

Page 21: Philip Kotler Jakarta CMO Club: Urban Nature - Harmonizing Technology, Art, and Life

SUPERBLOCKharmonizing technology, art and life