Owning Your Own Real Estate | Social Media for Real Estate Agents

Social Media: Owning Your Real Estate

Magic Marketing USA | [email protected] | www. magicmarketingusa.com

mailto:[email protected]?subject=presentation

http://www.magicmarketingusa.com/

THE MYTH

Social Media Landscape: Most people can identify “some of these” social media outlets.




THE REALITYSocial Media Landscape: The representative outlets used to create a social media presence.

Outlets vary depending on market, audience, and research.




Every Social Media has a

demographic –by age, income,

education, gender, and

industry.




The Big Question: Why Do Real Estate Agents Need Social Media?




Answer: Statistics Do Not Lie!

Your audience IS THERE!

*310M Daily Unique Visitors to Facebook in 2011.

*1 in 4 Americans watch a video online DAILY on YouTube. Every minute, 48 hours of video uploaded.

*Twitter has 22 million unique visits a day.

*Linkedin gets 8 million visits a day and grows at a rate of roughly one new member per second.

*Flickr gets 10.9 million visits a day.

* Nearly half (43 percent) of all online consumers are either fans or followers of at least one brand on Twitter or Facebook.

* 68 % of daily Twitter users follow at least one brand.

Why for Real Estate….

*It is very likely that your competitor is there. Good news is that they are likely about as comfortable as you are with it!





*73% of home owners are more likely to list with a realtor that offers video … but only 12% of real estate agents have a YouTube account.

* In May 2011, YouTube hits 3 billion views per day!





*16 minutes researching real estate.*20,000 homes are search for by buyers each hour. *Received over 3.3 million downloads in the past 18 months.*20% traffic increase on Saturday / Sunday.





*Internet searches are causing traffic for realtors.

With so many realtors in any given market…..you need to be visible in social media to get ahead of the competition on the internet and to make connections with potential buyers / sellers.





*94% of home buyers START their search online….





*32% of buyers found the home they went on to purchase online.

Realtor.com states that consumers do not use website because they are not trustworthy –information is not there or out of date.

*61% trust natural search (social media) as more reliable.





*84% of agents are using social media for business purposes – which is up from 67% in 2008 – your competitive market is there.

*74% of the population spend 32+ hours a week online.




* Branding – Promoting your brand / properties so people “know” you and what you do when they see you.

* Customer Connection – Sharing listings and engaging contacts. This gives people the ability to see a listing in real time before contacting you. They can see themselves living there and find out all the details. They are informed. Saves your time AND theirs. IT IS VIRAL!

* Search Engine Optimization (SEO) – Google real time indexing for Facebook, Twitter, Google+ with customization for blogging.

* Business Connections – Virtual Networking is huge in LBM (Location Based Marketing). Your new advertising is a customer or the connection of a customer.


Four Reasons for Using Social Media:




Case Study: Post from Networking in High Heels

1 Week After Post:1133 People Reached

323 Likes41 Comments

116 Shares

2 Weeks After Post:1202 People Reached


136 Shares

A Month After Post:1565 People Reached


159 Shares





The back end numbers skyrocketed! Viral reach and people talking about the page jumped!





Every single type of growth happened – in large jumps! – except PAID. There were no paid results.On Feb 8th, we tagged this post to Michelle Obama’s page!





The page LIKES are continuing to increase, the viral nature of the page increase, the people talking about the page increased over 253%, and the reach increased over 71%!



Social media accounts will come up higher in search engines that individual websites and help you stay connected with your audience until the point of sale.


#1 for Using Social Media:



Perceived Problem: With so many options available under the broad term of “social media,” many people hesitate or do a poor job at engaging due to the overwhelming choices and time constrains!





Real Problem: It is not being executed correctly with SEO and the right branding in place!




After meeting with Jan, I did a Facebook post talking about how much she helped me. 22 people liked it and three responded with that they would be looking to buy or sell a property in the next year – let them know about my experience with her.

OLD FACEBOOK FORMAT

NEW FACEBOOK FORMAT










Even the YouTube video themselves are branded and search engine optimized!



http://youtu.be/McdGBaPAapA

http://youtu.be/McdGBaPAapA

What Social Media’s Do I Need:

* Facebook / Google +* Email Marketing* YouTube* Blogging* QR Codes* Pinterest* Twitter* Flickr* Linkedin


Note: These should be branded accounts with information, keywords, and splash screens .



Answer: Yes…and the time is now!

* 84% - 90% of real estate professionals are now using social media. * 73% of homeowners are more likely to list with a realtor that is willing to do video, but only 12% of the real estate industry current has a YouTube account. * The real estate industry uses Facebook more than other small businesses, but they’re way behind in Twitter usage.

In short, social media is about helping your company stand out from the crowd!


Question: Can Social Media help real estate professionals?



Key to ANY social media: market to

your demographic –NOT YOUR INDUSTRY!


