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UK HOUSING BUSINESS DEVELOPMENT STUDY WWW.APPLIED-ARCHITECTURE.COM

Opportunities in UK Housing

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UK HOUSING BUSINESS DEVELOPMENT STUDY

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UK HOUSING •  TREND: UK DEMOGRAPHY

•  TREND: HOUSING SUPPLY & DEMAND

•  TREND: DETORIATING QUALITY

•  TREND: EMPTY OFFICE SPACE

•  POLICY RESPONSE

•  MARKET RESPONSE

•  OBSERVATIONS AND OPPORTUNITIES

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TREND: UK DEMOGRAPHY

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TREND: HOUSING SUPPLY & DEMAND

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TREND: DETORIATING QUALITY

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HISTORY REPEATING? HOOVERVILLE IN CENTRAL PARK, 1920S RECESSION

LONDON FUTURES EXHIBITION, MUSEUM OF LONDON

TREND: EMPTY OFFICE SPACE

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POLICY RESPONSE

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© Crown Copyright, 2011

Copyright in the typographical arrangement rests withthe Crown.

This publication, excluding logos, may be reproduced freeof charge in any format or medium for research, privatestudy or for internal circulation within an organisation.This is subject to it being reproduced accurately andnot used in a misleading context. The material must beacknowledged as Crown copyright and the title of thepublication specified.

Any other use of the contents of this publicationwould require a copyright licence. Please apply for aClick-Use Licence for core material at www.opsi.gov.uk/click-use/system/online/pLogin.asp, or by writing tothe O!ce of Public Sector Information, InformationPolicy Team, Kew, Richmond, Surrey TW9 4DU

e-mail: [email protected]

If you require this publication in an alternativeformat please email:[email protected]

Communities and Local Government PublicationsTel: 0300 123 1124Fax: 0300 123 1125Email: [email protected] via the Communities and Local Governmentwebsite: www.communities.gov.uk

November 2011

ISBN: 978-1-4098-3234-8

Ref: 408284 11/11

Laying the Foundations:A H

ousing Strategy for England

Department for Communities and Local"GovernmentEland HouseBressenden PlaceLondon SW1E 5DUTelephone: 0303 444 0000Website: www.communities.gov.uk

Laying the Foundations: A Housing Strategyfor England

MARKET RESPONSE

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IKEA  INSTANT  HOUSING  

BUSINESS MODEL BUILT UPON: •  EXISTING ECONOMY OF SCALE •  EXISTING LOGISTICS NETWORK •  EXISTING SUPPLIER NETWORK

•  ORIGIN IN FURNITURE DEVELOPMENT HAS LEAD SYNTHETIC PANELING TO DEFINE OVERALL ESTHETICS

•  PREOCCUPANCY WITH TIMBER HAS LEAD TO AMERICAN ‘BALLOON FRAME’ TYPOLOGY

PROS: •  CHEAP, FAST HOUSING •  RENEWABLE MATERIALS CONTRAS: •  LIMITED ESTHETIC DIVERSITY •  LIMITED DURABILITY •  LIMITED FLEXIBILITY •  DISPOSABLE ARCHITECTURE •  LACK OF BUILDING MASS MAY LEAD TO

LESS COMFORT & INCREASED DEMAND IN HEATING, AIRCO, ENERGY

HOTEL ROOMS MODELED ON 16FT STANDARD SHIPPING CONTAINER TO ALLOW PREFABRICATION PROS: •  CHEAP HOTEL ROOMS •  FAST ASSEMBLY CONTRAS: •  LIMITED ESTHETIC DIVERSITY •  LIMITED DURABILITY •  LIMITED FLEXIBILITY •  DISPOSABLE ARCHITECTURE

OBSERVATIONS •  UK POPULATION WILL RISE AND MAY BE LARGEST IN EUROPE IN 2043 •  HOUSING SUPPLY IS CURRENTLY INSUFFICIENT •  LACK OF MORTAGE APPROVALS LEADS TO INCREASED TENANCY •  DETORIATION OF QUALITY OF HOUSING ALREADY IN PROGRESS •  MARKET RESPONSE SO FAR: LOW-COST, LOW-QUALITY - DEMAND FOR FAST

AND CHEAP HAS LEAD TO MCDONALD STYLE HOUSING PROTOTYPES THAT DEPEND ON EFFICIENT LOGISTICS AND ECONOMIES OF SCALE

•  NEW OFFICE SPACE NOT A GROWTH MARKET

OPPORTUNITIES

•  LOW COST, HIGH QUALITY, LARGE-SCALE HOUSING (PROTOTYPING) •  URGENT DEMAND FOR LOW-COST TENANT HOUSING •  OFFICE SPACE RETROFIT TO EXTEND LIFE OF EXISTING ASSETS •  URBAN RENEWAL / REGENERATION / RETROFIT STRATEGIES •  CHEAP, SIMPLE, SCALABLE, ADAPTABLE, FLEXIBLE

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THANK YOU

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