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MagicBricks.com is the Knowledge Partner for the 17th Asia Construct 2011 organized by CIDC (Construction Industry Development Council) in Lodhi Road, New Delhi. MagicBricks released its Housing Report 2011 and second PropIndex report at the Venue on Day II. It was a three-day Event for exchanging information on trends in the construction economies and markets.
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E Jayashree KurupHead Content & Research
Why magicbricks.com Data Speak – Why Technology Developer Survey What consumers want Conclusion
It is the interface between consumers and developers
When surveyed: ◦ Developers want technology to counter the
manpower & labour crunch◦ Consumers want technology that will meet their
standards and lifestyle needs◦ Manpower needs to see a career path in real
estate industry
Tech company in the fragmented Real Estate sector• Privy to : A Bird’s Eye View• Captures : Visible consumer nuances
Develops Indices• Market Pointers • Capturing Industry-Consumer sentiment
Knowledge Partner to Housing & Real Estate industry
How can our Data give a Boost to Housing & Real Estate industry?
How can we Collaborate?
Lets “Enhance this Ecosystem”
67% of employers report skills shortage in the Managerial Cadres in the construction industry
Crisis at Mid-management and Supervisory levels
Fewer companies prefer hiring Fresh Graduates
Source: TimesJobs.com
• Problem– Retention of existing talent– Ageing workforce– Talent crunch at Junior level
• Impact– Increased operating cost –Miss project deadline– Increased workload for staff–Outsource workforce– Loss in business
Workforce will remain the same39% Workforce will decrease 32% Workforce will increase 29%
Whatever the outcome, without Technology a crisis is imminent!
Application-based Education through
◦ Increased Industry & Academia Alliances
35%
◦ Emphasis on Internship Programmes 20%
◦ PG Certified Training Courses 19%
◦ Contemporary University Courses
16%
“There was a time when if I had to employ 1,000 labourers, I had 5,000 applicants. Today If I need 1,000 labourers, I get only about 200 applicants.”
Mumbai◦ Niranjan
Hiranandani
“Labour availability is increasingly scarce, especially because of large scale projects like CWG and NREGA”
Mumbai◦ Rajnikant Ajmera
Challenges are Television exposure leads to higher
expectation among labour forceConstruction industry is the last
choice for trained manpower Technologically we are much behind
the world; Material - strike on sand, steel prices
going up; cement manufacturers creating artificial supplies - all these result in delays.
Mumbai◦ Rajnikant Ajmera
Bangalore◦ Ramani Sastri
“Nobody has given thought to the capital expenditure. All developers are using solar panels as a means to an end – to get the available green incentive.”
Bangalore◦ Sushil Mantri
“I think it is a criminal waste to use solar for heating water. It makes sense to use it for lighting common areas etc. Especially in the night time when you don’t need that intensity.”
Over 60% developers agree that there is acute shortage of technology
Most vote for large-scale developments as the ideal format for residential units– ◦ Integrated Townships 57%◦ Special Residential Zones 42%
The need for technology is even more if these formats are to be replicated…
Indian developers go easy on technology in housing projects because :
Land is fragmented in India Smaller phases with fewer units Weak access to capital Materials supply Labour shortages Slow sanctions
What measures need to be taken for Capacity Building?
Consumer Wants ◦ Residential districts – scale, maintenance, lifestyle◦ Speedy delivery – not over a year from booking◦ Multi-storey buildings◦ Power & water efficient devices◦ Effective waste recycling
Need of the hour ◦ TECHNOLOGY INFUSION
Which of the following technologies is important before you buy a house?
Writing is on the wall
◦ Apprenticeship Credits at Student Level
◦ Creating Training Opportunities for construction services like operating machinery, plumbing, carpentry etc. to offer them as a career path
◦ Speed-up construction processes with Technology Infusion