Leadership Circle - May 2010

Leadership Circle

May 27th 2010 with Charlie, Phil & Sarah

Our Mission

“ putting media power back in our clients’ hands ”

Leadership Circle, 18th Feb 2010 Slide 3

Sept 2009 (8 months ago!)

1. Your Site + Google2. Facebook 3. Twitter 4. Blogging 5. Enewsletters

…some of you now into this? Doing it?!

http://images.google.com.au/imgres?imgurl=http://www.mjsorority.com/MJI/MJSorority.nsf/vwLUPromotionsHomepage/E6D73923A68615A08525759B0057288C/$FILE/twitter.jpg&imgrefurl=http://www.mjsorority.com/MJI/MJSorority.nsf/frmContact?OpenForm&usg=__TDlXegzjLF8OywQCqjBO9arU-oM=&h=295&w=800&sz=33&hl=en&start=1&sig2=Xz3JtkPBVbwJ1UbPWs5KCg&um=1&tbnid=HlgeaHb1DzF49M:&tbnh=53&tbnw=143&prev=/images?q=twitter&hl=en&safe=off&sa=N&um=1&ei=zXdcStyCNcOWkQWV0K3gDA


Enewsletter/Blog added to CZone


Feb 2010 (3 months ago)

“Live from New York”…1. Mobile2. Local3. Search

… you doing this too?

http://www.facebook.com/photo.php?pid=3519912&id=93470854210


April 2010

1. New aussiehome site2. New billing system3. New feeds (Million Plus, Nestoria, Home Page…)


New Client Zone


Mobile Sites

Customised Design… from $500 (usually $500)

10% traffic already from mobile


Plot Home Open Route on Map


Heat Map


Facebook Landing Pages >>


TODAY! ‘Move Photos Around’ >>


Coming Soon!

- iPhone app- Social Media - Set up/Packages- Contact Management (CRM) with Enews, SMS, Trails, Plans, Letters, Prospecting, etc etc… web-based, and then on iPhone/iPad, mobile access


The Ultimate Internet Marketing System?


OK- but I’m here to hear all about

your REIWA deal!!!


FAIR ENOUGH!


Incredible… but true

- 20 years since Internet invented- 16 years since Amazon.com, eBay.com- 12 years since Google- 5 years since Youtube- 4 years since Facebook/Twitter



- 30% of SME’s don’t update their web site - 75% don’t use social media- 86% don’t use email marketing



- aussiehome.com set up July 1999 >>


Ad Spend in Australia - 09/10*1. Takeaway Food …..….$3343m

2. Real Estate Agents ……...$1563m 3. Auto Industry ……….$997m4. Banks ……….$966m5. Supermarkets ……….$774m

Source: IBIS World Research, July 2009


55% of enquiry from online adsReal Estate Agents AD Spend ...$1563m- of which, online ads (15%) …$240mn

you could argue for 50:50 split (print/online)

- so offline ad spend …$240mn

which implies $1bn is wasted?!


My Criteria for any Deal

√ Staff looked after? √ Clients looked after? √ Shareholders looked after? √ Helps our mission? √ Something I/we want to do?


My REIWA.com Goals

1. THE site PUBLIC want for local R.E. info

2. THE site AGENTS want to be on

3. HELP agents SAVE money, BETTER results


Web/System Dev’t Goals1. aussiehome/REIWA web dev’t

2. Wrap best bits of aussie into REIWA offering

3. Expand our marketplace, expand offering


Over riding objective

Take it up to the big media boys!

- realestate.com.au - The West - domain.com.au - eastern states based CRMs - anyone else?


ProcessMay -> Charlie now i/c REIWA.comJuly -> Deal completes (change of ownership) then …aussiehome points to REIWA

… aussiehome fee FALLS (halves) … ALL aussiehome services continue … new REIWA.com live (Sept?)

Jan -> aussiehome staff move to REIWA


Questions? Comments?

Concerns?


Leadership Circle NEXT SEMINAR – August 27th

Drinkie anyone?