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KNIGHTFRANK.CO.IN
KOLKATA
JANUARY TO JUNE 2016
RESIDENTIAL
KNIGHTFRANK.CO.IN
H1 2016 SEES
STEADY LAUNCHES IN
A RESTRAINED MARKET;
SALES DECLINE
KNIGHTFRANK.CO.IN
HALF YEARLY LAUNCHES & SALES
New launches hold relatively stable;
sales break growth trend, declines by 10%
12
28
4
14
611
12
07
3
118
91
86
79
10
14
4
114
48
10
33
9
0
2000
4000
6000
8000
10000
12000
14000
16000
No
. o
f u
nit
s
Launches Sales
-2%
-10%
KNIGHTFRANK.CO.IN
RAJARHAT & SOUTH
LEAD NEW LAUNCHES,
NORTH SEES DECLINE
KNIGHTFRANK.CO.IN
MICROMARKET-WISE HALF YEARLY LAUNCHES
Rajarhat continues to lead in launches, South sees
growth while North sees steep decline in H1 2016
0%
8%
28
%
49
%
15
%
1%
9%
17
%
46
%
27
%
0%
10%
20%
30%
40%
50%
60%
Central East North Rajarhat South
H1 2015 H1 2016
KNIGHTFRANK.CO.IN
MICRO-MARKET TICKET-WISE SPLIT OF LAUNCHED UNITS
DURING H1 2016
Rajarhat offers budget & mid-range prices - accounts for 35%
of launches in the < INR 25 Lakh category and 40% between
INR 25-75 Lakh
0%
20%
40%
60%
80%
100%
<2.5 mn 2.5-5 mn 5-7.5 mn 7.5-10 mn >10 mn
Central East North Rajarhat South
KNIGHTFRANK.CO.IN
HALF YEARLY LAUNCHES & SALES
Premium housing segment receives immense boost with
increased launches in H1 2016
59
7
25
5
24
8
65
7
40
3
22
0
24
6
40
8
0
100
200
300
400
500
600
700
H1 2013 H1 2014 H1 2015 H1 2016
Nu
mb
er
of
un
its
Launches Sales
165%
KNIGHTFRANK.CO.IN
WHILE DEMAND
SLACKENS IN OTHER
REGIONS,
RAJARHAT SEES GROWTH
IN SALES
KNIGHTFRANK.CO.IN
ZONE-WISE SPLIT OF SALES DURING H1 2016
Preferred budget range, employment hubs & infrastructure
attracts buyers to Rajarhat
1%
8%
30
%
35
%
26
%
1%
8%
24
%
42
%
25
%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Central East North Rajarhat South
H1 2015 H1 2016
KNIGHTFRANK.CO.IN
KEY TAKEAWAYS
LAUNCHES
STEADY, SALES
DECLINE IN
H1 2016 ON A
YOY BASIS
RAJARHAT
MAINTAINS ITS
ATTRACTIVENESS,
PREMIUM
HOUSING SEES
PUSH
KNIGHTFRANK.CO.IN
OUTLOOK
KOLKATA
RESIDENTIAL
MARKET WILL
CONTINUE TO
REMAIN STABLE
GOVERNMENT
SCHEMES ON
AFFORDABLE
HOUSING SECTOR
TO GIVE A BOOST
THE PROJECTED
NEW LAUNCHES
IN H2 2016 ARE
EXPECTED TO
EXCEED THE H2
2015 FIGURES
MARGINALLY.
SALES VOLUME
EXPECTED TO
BE UNDER
PRESSURE IN
H2 2016
RAJARHAT WILL
CONTINUE TO
GARNER BUYER
INTEREST
