Inbound Search Marketing

with

Search Engine Optimization

Background: Aaron McManus

VP of Engagement

- Started in Chicago real estate in 1997- Supervised over $1B in sales - Over 2,000 apartment leases

- Managed over $40M in residential property- Oversaw some rehab of historic property

- Represented 100s of investors- Marketing, training and cultural development with

Fortune 500 companies and elite entrepreneurs- Passion for youth and community development

Direct: 541-236-5101aaron@oncarrot.com

A steady, ongoing flow of

automated leads and deals.

Think of it like a “money pipeline” funneling to your

business.

What’s a Vortex of Sales?

Anatomy of a Vortex of SalesIntroduction (Traffic)

Ad, flyer, craigslist, networking... meet them where they already are & get them to your website

Conversion (Lead)Give them an offer... an incentive to opt-in, submit their info, sign up and/or get started!

Nurture (Add Value)Show them why it matters to them!

Grow (Add Value)

Harvest (Collect)What else can you offer?

Testimonials, case studies and community stories to share

Imagine that at the center of your Vortex there is a powerful force...

Move the Vortex With Your AudiencesThis is a diagram of two magnets that power a vortex by spinning against each other... Just like each Carrot site can PULL customers to your business.. Carrot Site: Cash Buyer

Carrot Site: Motivated Seller

Other types of sites available:

Main Company SiteRent-To-OwnMulti-Family*Maximum Value* (for use by Brokers only) *Currently testing

Content Marketing Helps You Cast A Wider Net

Building a Pipeline Takes Work!

Once you put it together, an automated Vortex can serve you leads for years... but you’ll need a team to keep your Vortex flowing.

- Connect a List Nurture Tool like MailChimp, aWeber, InfusionSoft, or others to your InvestorCarrot site

- Connect Social Accounts (Twitter, Facebook, Google+, LinkedIn) to InvestorCarrot

- Send emails at least once per week

- Post links a few times per week (use BufferApp.com or other social tools to make it easy)

Designing the Perfect Spiral

But Wait...

Who is Your Audience?What are you fishing for, anyway?

3 Different Groups:

Investors(Cash Buyers)

Sellers(Discount Properties)

Dwellers(Tenants &

Retail Buyers)

Why do they each need a different message?

“We make investors lots of money off of discounted properties!”

< ----do you really want a seller facing foreclosure hearing this message?

or should it be a second site?

Investors(Cash Buyers)

Sellers(Discount Properties)

Dwellers(Tenants &

Retail Buyers)

rentals

rent to ownhome buyers

facing foreclosuretax sale

divorcedistressed properties

inheritance

qualified investors

private money lenders

long term owners

institutional lenders

[Profit] [Help] [Aspire]

One Site Per Target

Find Motivated Sellers Build a Cash Buyer List

Create Credibility(main company site)

Cash Buyers Tenants (Rent to Own)

Many Pages, One Site

Starting To See The Potential Now?

Why Credibility Matters:

1 out of 3 visitors are clicking: - Case studies - Testimonials or - Company page

before submitting info!

You Must Add Social Proof to Your Site!

Happy!Make

Why Credibility Matters:

You Must BUILD Social Proof TO Your Site!

How Does Google Look For Credibility?

Links from Trusted Sites = High Rankings

Links from Bad Sites = Lowered Rankings, Even Blacklisted

BackLinks 101:

Google Doesn’t Like (and May Give You A Penalty For):

-Paid Links- Automated Links- Artificial Links- Ads to Your Site without <NoFollow> Tag- Low Quality Directories or Bookmark Sites

Google Loves Local!

Here’s what you should add to your site:- Your credibility: testimonials, case studies & story- Great offers- Quality content (hint: think local!)

Make

Happy!Add quality backlinks (and build traffic) in these ways:- Relevant comments on related sites- Only create profiles on great directories - Write quality guest blog posts (quality is key!)- Use forums for discussions, link back to your quality content

Happy!Here are ideas for pretty fast and easy blog posts:•Tell a neighborhood story•Promote an upcoming community event•Review a great local business•Make a list of churches and types of worship available nearby•Make lists of architecture styles, unique home features, or other special local real estate info•Comment on local news story, current event or issue•Attend a public meeting and write about it•Spotlight a great non-profit•Do a cost of living comparison with real examples (use good data sources)•List the top employers in your area and provide some commentary•Lists of best local businesses by category (barbershop, auto repair, etc – Yelp is a great source of content)•Market statistics for your area, such as average sale prices, absorption rates, etc.•Local travel tips for visiting tourists or relocating buyers (everyone wants insider knowledge)•Review of a real estate guide, book or blog•Common (or uncommon) real estate hoaxes and scams•How to shop for investment property•Things that go wrong with real estate sales

Make

Happy!

SEO NINJA LEVEL SKILL:On-Page Optimization

Must be done manually on each site to obtain maximum value!

Make

SEO NINJA: On-Page

Optimization

SEO NINJA: On-Page

Optimization

Leverage the power of proven

Content Marketing for Real Estate Investors.

www.onCarrot.com

START Leveraging Your Carrot System TODAYYou’ve got a powerful Inbound Marketing system at your fingertips... start leveraging it this week!