Internet Marketing Plan for My Team

INTERNET MARKETING PLANBy Christopher Velasquez

COMPONENTS

WEBSITE SOCIAL MEDIA ONLINE CLASSIFIED ADS ONLINE FORUMS BLOG OFFLINE MARKETING

Christopher Velasquez - [email protected]

WEBSITESHOULD BE THE 1st STEP, CREATE ONE

EITHER HAVE IT MADE BY A PROFESSIONAL WEB DEVELOPER WITH A FEE

OR CREATE YOUR OWN FREE WEBSITE


FREE WEBSITE

HERE ARE SOME SITES THAT OFFER FREE SITE CREATION

-WEEBLY.COM-WIX.COM

BLOGSITES:-WORDPRESS.COM-BLOGSPOT.COM


II SUGGEST: WEEBLY.COM

SOCIAL MEDIAHERE ARE SOME POPULAR SOCIAL MEDIA SITES

-FACEBOOK-TWITTER-LINKEDIN-PINTEREST-INSTAGRAM


FACEBOOK1. CREATE A PROFILE AND THEN A FACEBOOK

PAGEYOU MAY USE YOUR EXISTING PERSONAL PROFILE TO CREATE AN AMAIA FACEBOOK PAGE.

2. PROMOTE THE PAGE ON YOUR PROFILE, AND TO FB FRIENDS.


IMPORTANT THAT YOU PROMOTE IT BY INVESTING IN FACEBOOK ADS (PAID) TO GAIN A BIG AND STEADY NUMBER OF LIKES AND F0LLOWERS. 3. ALWAYS UPDATE THE PAGE, SEVERAL TIMES EVERY

DAY.

WHEN CHOOSING A PAGE NAME, USE THE PROJECT’S NAME. Ex: facebook.com/AmaiaStepsPasig or AmaiaStepsPasigCondo. BE CREATIVE.

4. PROMOTE YOUR WEBSITE.

TWITTER1. USE A TWITTER NAME THAT PERTAINS TO THE PROJECT.

Ex: @AmaiaStepsPasigCondo or @CondosInPasigForSale. Again, be creative.

2. INTERCONNECT IT TO FACEBOOK.


So you can post an update to FB thru Twitter and vice versa.

3. AGAIN, UPDATES, UPDATES AND PROMOTE YOUR WEBSITE.

LINKEDIN1. USE YOUR PERSONAL PROFILE.

Indicate in your profile your position/designation in Amaia and that you sell its residential projects. Enumerate the projects that you sell and post images, files and other details about the projects.2. LINK OR CONNECT TO PROFESSIONAL PEOPLE.


Connect more to people outside of your industry to reach more of your target market.

3. AGAIN, UPDATES, UPDATES AND PROMOTE YOUR WEBSITE.

There’s a portion in LinkedIn profile where you can post your website, and other online profiles.

ONLINE CLASSIFIED ADSHERE ARE SOME ONLINE CLASSIFIED ADS SITE

-SULIT.COM.PH (MOST POPULAR)-AHYER.COM-AYOSDITO.PH-MITULA-PROPERTY24.COM-MYPROPERTY.COM.PH


ONLINE CLASSIFIED ADS1. POST ADS AS MANY AS YOU CAN.


If you’re not yet ready on paid ads, double your effort in posting as many ads as you can in as many ads site as possible. Volume is they key.

2. INVEST IN PAID ADS.

Successful marketers and sellers invest heavily in marketing their products. Even big companies spend more to earn more. So if you want to earn more, be like the big boys in sales, invest heavily in paid ads.3. USE A LOT OF KEYWORDS.

From the title of the ad to content or message body, use keywords. A keyword could be the name of the project (ex: Amaia Steps Pasig) or description (a condo located in Pasig for sale that features studio and 1-bedroom units) or a combination of both. Use it AS OFTEN and AS NECESSARY as you can. Don’t overdo it.

ONLINE FORUMS1. HERE ARE SOME POPULAR INTERNET FORUM SITES:


a. PinoyExchange.com - topics are varied, but visit Home and Garden, Classified Ads and Real Estate sectionsb. SkyScraperCity.com–topics focus more on real estate, tourism, economy and infrastructure developmentc. Others include femalenetwork.com, fhm.com.ph, tsikot.com, pinoymoneysense.com. Search for some more.

2. REGISTER AND JOIN THE FORUMS OR DISCUSSIONS Join especially in forums related to what you’re selling. Though nobody stops you from joining other topics as long as you’re active in several discussions. 3. EDIT YOUR PROFILE Especially in the signature and footers, put your contact number or website as it will appear every time you post a reply or thread.

4. POST NEW THREADS OR TOPICS In SkyScraperCity.com, there are already threads for different Amaia condos, make it active by posting updates. In PinoyExchange.com, go to Classified Ads section and post a new thread for the different Amaia projects. Advertise your site.

BLOG1. SHOULD BE DIARY-TYPE, NOT ADS-TYPE.


Don’t treat this as a website or online classified ads. Use this like a journal where you post images of the projects and post observations and what you think of the project and its surroundings.

Post your reasons why someone should invest in the project that you’re selling. Say why the location is prime, what interesting landmarks or establishments are near. If you go to the site, take pictures not only of the site, but nearby attractions as well.2. POPULAR BLOG SITES:

-WordPress.com-Bloggers.com or Blogspot.com

OFFLINE MARKETINGYOUR OTHER MARKETING EFFORTS OFFLINE THAT CAN STILL PROMOTE YOUR WEBSITE


1. Business card – aside from contact numbers, indicate your website.

2. Proposal letter – make one containing all the projects but emphasizing one focus project. Print several and distribute to villages, establishments, etc.

3. Flyers – if provided, indicate your website also.4. Bulletin boards – there are small milk tea or coffee shops around

where you can post notes for free. 5. Print ads – you can invest in ads in magazines or newspapers or

newsletters6. Others that you can think of.


WebsiteOnline Forums

Social Media

Blog

Offline Marketing

Online Ads

All these online and offline marketing efforts, if you create links that will direct to your central website, will surely help your site go up the search rankings for free. It could take months or even years before you see results but will greatly increase your prospects much easier. For immediate results, invest in paid ads.


There may be a lot of work to be done. But is there any work that doesn’t involve hardwork? None.

Spend a lot of time (8 hours the least) everyday in doing said internet marketing efforts.

There are other tips in optimizing (higher ranking in free search) your website, but will be on a separate discussion. Just ask me.

You can also ask SEO (search engine optimization) experts for more strategies or research thru the internet. What I mentioned here are just basics as far as I know and that I can think of in just a few hours that I made this presentation.Before you can even think of anything else, just do it.

JUST. DO. IT.

There’s nobody else to blame (for failure) or praise (for success) but ourselves.