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Largo do Boticário_2,490 sqm Pink (#20): 1,250 sqm (3 floors) + 230 sqm (annex 2 floors) Yellow (#26): 250m2 (3 floors) Green (#28): 480m2 (2 floors) White (#30): 280m2 (2 floors)
BENEFITS
1. Open doors opportunity- Sustainable project- Concerned to environment- Community engagement / employment- Cultural activities- Relationship actions
2. Earlier brand exposure- Signaling and press conference at start (August 1st 2015)- Press conference when ready (April 1st 2015)- Corporate event after the Games (from September 20th 2016)- “Back to owner” press conference (December 20th 2016)- Our website- Our communications- Teasing
3. Networking
4. Investments- Rental (1 month): R$ 3,0 – 4,5mi (other sites)- Restoration: R$ 1,5 – 6,0 mi