Illustrated properties training presentation 07-19-13

Illustrated Properties

Kym Hottowe

July 16, 2013

T H E R E A L T O R . C O M ® A D V A N T A G E

Importance of online features for Home Buyers in the Home Viewing Process


Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012

What do online buyers want most?

Detailed Property Information

Photos

Virtual Tours

Neighborhood Information

Real Estate Agent Contact Information

Interactive Maps

Detailed Information About Recently Sold

Properties

Pending Sales/Contract Status

Videos

Information About Upcoming Open Houses

98%

98%

78%

78%

78%

74%

75%

65%

51%

54%

0 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Almost 2/3 of the market is comprised of repeat buyers,1 and 53% more of these serious

consumers prefer realtor.com®,2 the responsible industry site that doesn’t contradict listing

agents with “estimates,” for listed properties and does not allow For Sale By Owner (FSBO)

listings.


The realtor.com®

Advantage

1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012. 2 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012. Percentage is based on repeat buyers who used the internet in their search.

Realtor.com® delivers inquires from serious consumers deeply engaged in a serious home search.


Source: comScore, Media Metrix, Key Measures Report, October 2012 through December 2012, averages.

The realtor.com®

Advantage


The realtor.com®

Advantage

realtor.com Zillow.com Trulia.com % Lead

Pageviews (MM) 316 187 222 realtor.com 42%

Minutes (MM) 306 195 175 realtor.com 55%

Unique Visitors (000's) 10,194 14,929 11,990 Zillow.com 25%

Visits (000's) 40,244 38,738 31,240 realtor.com 4%

Visits per UV 3.9x 2.6x 2.6x realtor.com 50%

Pageviews per UV 31.0x 12.5x 18.6x realtor.com 67%

Minutes per UV 30.1x 13.1x 14.6x realtor.com 206%

C O M S C O R E A U D I E N C E M E T R I C S

Q 4 2 0 1 2 M O N T H LY AV E R A G E S

– Leader in

category Source: comScore Q4’12 average, PC only.


The realtor.com®

Advantage

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Other (please specify)

Contacted an agent

Read user-generated content (e.g., local Q&A, reviews)

Found information about a neighborhood

Found available properties

Checked value of my home or another home

Percent of Respondents

REALTOR.com Zillow Trulia

Consumers use realtor.com the most to find available properties

Source: RBC Capital Markets Proprietary Survey of 1,109 Respondents via SurveyMonkey

T H E R E A L T O R . C O M ® A D V A N T A G E New “Find it First” ad campaign

http://youtu.be/xu9CykJAfz8

Audience Demographics

Source: comScore Media Metrix, Demographic Profile, January 2013


Video is Important in Engaging Real Estate Consumers Online

Source: comScore via The Washington Business Journal,

Americans watched 7.1 billion online ads in December, January 17, 2012

• 182 million U.S. Internet users watched online

video content in December 2011 for an average of

23.2 hours per viewer.

• The total U.S. Internet audience viewed 43.5 billion

videos in December 2011.

• Google sites, driven primarily by video viewing at

YouTube.com, ranked as the top online video

content property in December 2011 with 157.2

million unique viewers.

• With Company Showcase, realtor.com® helps

brokerages meet consumer interest in online video,

allowing subscribers to post a video on each

listing.


AOL Real Estate

*AOL is not available in all areas. ListHub eligibility required

Key Differentiators for MOVE:

• Commitment to data accuracy

• Expanded data rights from ListHub and FIND

• Platform flexibility

AOL is a significant incremental audience

for our industry partners:

• AOL Real Estate for sale search reaches

1M+ unique users/month


Realtor.com®

is Global

Translated into nearly a dozen languages, the

realtor.com® global site offers international and

investment buyers the opportunity to view listings

in their native language.

Consumers worldwide can now find your listings at

realtor.com/international


FRENCH

• French

• Chinese

• Dutch

• English

• German

• Italian

• Japanese

• Korean

• Portuguese

• Russian

• Spanish

http://realtor.com/international/

Realtor.com®

Home Page


W E H A V E A D D E D A L O T O F N E W S E A R C H C R I T E R I A … … .

W E A D D E D A W H O L E N E W D R O P D O W N L I S T F O R T H E C O N S U M E R ’ S A D V A N C E D S E A R C H

Consumer Search Path…


Home Page

Search Results Page

THE REALTOR.COM® ADVANTAGE ~ THE SEARCH RESULTS PAGE BY PHOTO

Smarter email Inquiries from Listings T H E R E A L T O R . C O M ® A D V A N T A G E

Toll-Free Number Inquiry Tracking T H E R E A L T O R . C O M ® A D V A N T A G E

:

T H E R E A L T O R . C O M ® A D V A N T A G E ~ S I D E B Y S I D E C O M P A R I S O N

Company Showcase Enhanced Listing T H E R E A L T O R . C O M ® A D V A N T A G E

Listing Detail Page

Animated Headlines

Now up to 36 Photos!

Video & Featured Tour

Custom Property Description

Integrated Lead Capture Form

Agent Contact Information

Company Branding

Agents Other Listings

Open House Alerts Special Message

Benefits: • Brand consistency

• Your Agent/Office gets the lead

• Company branding with link to the company website

• Up to 36 property images

• Integrated agent branding

• Link to your agent website

• Multiple contact points

• Waived virtual tour posting fee

• Special message box

• School and community information

• Showcase banner

• Open House promotion

• Video feature

• 2,500 character customized property description to highlight

the property and community’s best attributes

• Elevated contact engagement points

• Agent reporting

• Mobile integration

• Social media integration

Other options:

• Get a copy of all e-mail inquiries developed from realtor.com®

listing inventory sourced from subscribing brokerage

• Discretion to opt agents in or out of the program

• Integrate mortgage affiliates for cross-promotion


P R I N T P H O T O B U T T O N

Don’t forget to name your photos….

You can change the order of the photos on Realtor.com….

Q R C O D E S W I T H E V E R Y L I S T I N G

Great ways to:

1.) Create a fast flyer for the box

2.) A flyer for the Kitchen counter

3.) Handouts at an office meeting

4.) Handouts for a Broker Open House

Agent Reporting T H E R E A L T O R . C O M ® A D V A N T A G E

Agent Reporting – New Automated Reporting T H E R E A L T O R . C O M ® A D V A N T A G E


Click on listing and choose “Schedule Listing Report”

Agent Reporting – New Automated Reporting T H E R E A L T O R . C O M ® A D V A N T A G E



Agent Listing Performance Report Summary

http://marketing.realtor.com/reports/coshow

http://marketing.realtor.com/reports/coshow

H E R E I S W H A T I S A V A I L A B L E T O Y O U W I T H N O I N V E S T M E N T

http://www.realtor.com/engage

HyperSocial™ platform on realtor.com®

Publish your Recommendations & Generate

Referrals with HyperSocial™ Tools

By signing up for a free account, real estate

professionals will be able to take the power of satisfied

clients and offline recommendations and bring them

online to "Find a REALTOR®" on realtor.com®, their

Facebook Business Page, and all of the social

networking sites they use everyday.

Be sure your agents get their free account today

by visiting http://socialbios.com/create/.


http://socialbios.com/create/

QR Mobile marketing system T H E R E A L T O R . C O M ® A D V A N T A G E

Sources: Move Internal Metrics (2012 vs. 2011)

Millions of Users of Our Mobile Apps


+135% Y/Y homes-for-sale viewed

+200% Y/Y photos viewed

+140% Y/Y mobile connections

iPhone®

iPad®

Android™

Mobile Users are 6x more engaged than web users.*

New Mobile School Search

Who is using the Scout Button?

N E W AG E N T B R AN D E D M O B I L E AP P

http://realtor.com/collaborate/



HOW D OES IT WOR K? – BUY ER S ID E

• Buyer can click “Ask

My Agent” and/or

“Request a Showing”

to

o Request a Showing

o Email/Call My Agent

o View My Agent’s Info

HOW D OES IT WOR K? – AGENT S ID E

• Agents can suggest listings

From SRP From LDP

T E C H N O L O G Y P L A T F O R M

F I N D A R E A L T O R - A G E N T P R O F I L E S

Who would you call?

THE REALTOR.COM® ADVANTAGE ~

AGENT PROFILE

D O Y O U K N O W H O W T H E C O N S U M E R I S F I N D I N G Y O U R W E B S I T E ?

How are consumers finding information

about you?

New Special Messaging Box

A G E N T C O N T R O L P A N E L

MLS ID: hottowe

Password: hottowe

*If you have never logged in

before than MLS ID and

password are the same.








L O C K B O X . C O M

W H A T I S Y O U R G A M E C H A N G E R ?

• Download Realtor.com App and Engage in Collaborate

• Search for yourself on Realtor.com

• Update your Profile and be sure to include photo and About Me

• Add links to Facebook, Twitter, LinkedIn and Pinterest

• Up load maximum photos to all your listings

• Add Animated Headlines, Special Messaging and Open House

• Are your emails linked to your cell phone? Do you have an Auto Responder

set up? Do you have a Auto Responder on your Text Message?

• Create a Fan Page on Facebook;

• Register for a Webinar, Watch a Video, Share a Commerical

• Take some fabulous videos