How To Turn Clicks To Cash FlowWith Offline And Online Marketing

The purpose of this training today is to give you a BLUEPRINT that you can IMPLEMENT in you real estate business to double even triple your OFFLINE and Online marketing success

The purpose of this training today is to gve you a BLUEPRINT that you can IMPLEMENT in you real estate business to double even triple your OFFLINE and Online marketing success

Your Gonna Feel A Little Like…

How to immediately applywhat your going to learn today.

What you should do first before you start marketing.

Creating your perfect Avatar.

What marketing strategies work best Offline?

What marketing strategies Work best Online?

house-cleaning

In the beginning…

Projects of East Baltimore.

3 times was a charm.

It’s Not How You Start The Race Of Life That Matters, It’s How You Finish It That Counts And The Legacy You Leave Behind…

fast-forward-to-today

Let’s Pull Back The Curtains

1. Customer referral: Referred by friend who was a past happy customer

2. In person: face to face.3. Telephone call: In-bound / outbound4. Direct Mail: letters, postcards5. Website - Op-tin Form6. Email Message: Follow Up7. SMS Marketing: Text Message

Marketing, Voice-Blast

Your order of conversion

Offline Marketing – Your Funnel?

A consumer focused marketing process that takes the customer on a journey towards the purchase of a product or service..

The Secret Formula – Developing Your Avatar

Who: Who is your dream seller

Where: Where do they live, hanging out.

What: What keeps them up at night.

For Example - Meet Brenda

Brenda is between the age of 34 - 57

She lives out of state.

Father/Mother recently passed away 90 days ago.

Now she’s dealing with the issue settling her parents estate.

For Example - Meet MichaelMichael is between the age of 29 - 52

He lives out of state, Washington DC, Virginia, Philadelphia

Filed for eviction or has evicted his problem tenant in Baltimore, and now his property is sitting vacant 3 months now.

He’s a new land-lord and owns less than 2 rentals

And if that wasn’t bad enough

Mimic TonalityMatch Rate of Speech (loud or soft, fast or slow)Repeat and Approve: Repeat what you’ve heard and approve Assume You Already have Rapport-Be Sincerely Interested

5 EASY STEPS TO BUILDING RAPPORT

2 Models Of Direct Mail Marketing:

List Brokers

What matters most with Direct Mail

• What campaigns should you be doing• How to get your direct mail opened• Response Rates, how to calculate and why• What do it all mean

Campaign Example 1: Campaign Example 2:

Your Business Success Begins And Ends With The Numbers.

Show me the money making direct mail campaigns

• Probate – To Personal Representatives• Probate Attorney – To Probate Attorneys• Bankruptcy – Relief Of Stay Filing by creditor• Absentee Owners – 3 to 4 levels deep targeted mailing• Owner Occupied – 3 to 4 levels deep targeted mailing• Driving for dollars / Door knocking• Divorce fillings – • Distressed Homeowners –• NOD 30, 60, 90 days late Pre Foreclosure filings –• Code Enforcement Violations – Properties from

Code Enforcement Violations:

http://www.baltimorehousing.org/code_enforcement

3 touches

Bankruptcy Filings

Pacer.com

3 – 5 touches

3

The Yellow Letter:

One Of My Favorite Mail Pieces

on-line-marketing

Online Marketing – Your Funnel?

A consumer focused marketing process that takes the customer on a journey towards the purchase of a product or service..

facebook-domination

“Facebook has made it almost impossible to get my content seen by prospects, customers and fans without paying a fortune to do so…”

I hear this a lot…

Not true grasshopper.

So what’s the answer?

custom-audiences

google-domination

Let’s talk a little about search results and what do they mean.

•This is where your client “Hangs Out”.•Broader reach•90%+ of Your Prospects will look Online first.•Can be less expensive.•Can consume less time & resources

This is where your buyers, sellers and renters hang out.

•As soon as you say your name, your company will be checked out.•85% of all traffic after 5 PM, US is people searching for and watching video.•Cisco: That number will be 90% By 2015•Enough Said!!!

• Google Keyword Tool – Know what Keywords your customers are using to find your service or product.

Top 25 Keywords For Ranking Your Web Properties

Here’s the problem: Review sites like Yelp, and Yahoo Local have become dumping grounds for disgruntled customers who want to vent their frustration.

The result?

These negative reviews about the business begin to pile up for any new customer to see – with few, if any positive comments appearing to help balance things out.

Your Reputation Will Always Be Under Attack

Fact #1: A customer with a complaint is 10x more likely to post a review online than a satisfied customer. Most of these review sites often ranking higher in Google’s search than the business’ own website…

The results of which is your online reputation’ gets demolished, and your business lose the majority of new business to the competition.

Fact #2: 60% of customers will search for reviews before doing business with any company.

Reviews Like This Could Kill Your Business

• Create A Keyword Optimized Video, to sell, buy, rent, or promote your business.• Distribute that video to 40 + video distribution sites.• Take all the 40 video links and have a Pyramid created to over 5,000 directories,

wiki’s and social sites over the internet.• Take the same video have it transcribed to create a E-Book and distributed to 150

E-book Directories.• Take that transcript and have it converted into a press release and distributed to

over 250 press release directories• Take the same video and have the audio extracted to be distributed to over 100

audio and podcast directories.• Take the transcript from that video and create a articles out of it and distribute to

over 200 article directory sites.

• Your Marketing Plan

How to create a huge presence online $50.00 at a time.