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Joyce Essex has been a Los
Angeles agent for more than 25
years. The number-one agent in
greater Los Angeles County 2008
through 2010, she is ranked in
the top 1 percent of agents
internationally, having sold more
than $750 million in real estate
since 2008. She is an REO
marketing specialist with a
multilingual team versed in REO
processes. Her team is currently
ranked number one in the
number-one Coldwell Banker
office in the world. She has a
strong portfolio of local to
international clients of
corporations, lenders, business
managers, attorneys, celebrities,
and entertainment executives.Joyce Essex
Let’s begin with a little about Joyce:
Where are you from?
Where do you live now?
How did you get into the real estate business?
What factors were important
in the growth of your
business from your
beginnings to becoming one
of the top agents in the
country?
How is REO different from other parts
of your business and what qualities
do you feel are important in a
strong REO agent?
Can you describe your business
today…do you have a team? If so,
what are their roles? How did you
know when it was time to hire and
what traits to look for?
At the recent Five Star Conference,
we heard a lot of talk around
diversification. Are you diversifying
your business? If so, how?
In your career, you’ve seen many cycle
changes (especially in California)…look into
your crystal ball and tell us what you see for
the next five to ten years when it comes to real
estate.