How Digital Marketing Can Help You Sell Property

A Guide by Property PR Agency Beattie Communications

The role of digital marketing in today’s business world cannot be underestimated.

The power of online promotion, SEO and digital imagery is crucial in generating business and sales.

In the world of property marketing, digital marketing has grown significantly and now plays a substantial role in the demand generation and sales of property.

Digital marketing provides Property PR and marketing organisations with a vast array of opportunities to best promote their property, attract interested parties and develop their selling reputation.

Here you’ll find a selection of hints and tips on utilising digital resources for real estate marketing.

Digital Marketing

Mobile marketing is the fastest growing tool of 2013. The advent of tablet and smartphone use, coupled with the growing

demand and ease of mobile internet has led to a change in internet practices and a shift from traditional PC usage to continuous mobile interaction.

This requires you to adjust your online presence accordingly. In the property sector it is likely you depend on a strong internet presence to generate interest, news and demand in your properties.

Therefore it is essential that you have a specially designed mobile and tablet version of your site so as to allow you to best display your information and sell to users accessing your site via mobiles or tablets.

With the quick and impatient nature of mobile and tablet usage it is critical that you design and promote your website in a way that suits their needs.

Bounce rates are extremely high with mobile users who quickly turn away if their demand is not met straight away.

Think Mobile

SEO is essential to ensure you stay ahead of the competition and generate sizable levels of search traffic.

Relying on searches through your brand name is insufficient given the level of competition online.

Utilising various search engine optimisation tactics will ensure your site ranks on Google for a wide range of key search terms relevant to what you are selling.

Assess the competition for keywords they are targeting and check the volume of searches for various terms.

People searching for properties are unlikely to do so by realtor brand, making more use of generic terms e.g. “properties for sale” and geographical terms relating to their desired location.

A lack of visibility on search engines for these terms can mean you are losing out on a large market of potential buyers.

Make use of pay per click services initially and advertise on Google for various keywords whilst developing your SEO tactics.

Online reviews are another crucial aspect of the new digital world. Potential buyers are likely to source opinions of others in order to gauge the quality and

trust of realtors. Make sure that you collect positive reviews from happy customers and display their

thoughts prominently on site, to improve your image and standing against competitors.

The Power of SEO

When it comes to promotion in the online world, content is all powerful. Whether you are generating traffic, building a community or looking to

promote your visibility in search engines, content creation and marketing is essential.

The best means to deliver content is through blogging and social media. Set up a blog on your site and develop a community by posting insightful and

valuable content. Not only will the blog allow for key information to be shared to a targeted

audience but the articles will provide additional SEO benefits and increase traffic to your site.

Make sure that you provide sharable and interesting content to your audience.

Don’t simply use your blog as a means for advertising or PR communications. The value you gain from blogging comes from traffic and visibility online. This is aided massively through community sharing and social media

marketing. Developing a following online and building up a community of customers will

boost online traffic and ultimately sales.

Content is King – the power of Blogging