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GIREM [Global Initiative for Restructuring Environment and Management] is an annual conference that gets on a single platform city planners, master plan developers and architectural experts who discuss and bring onto the table viable solutions for sustainable growth of metros and other cities that require progressive development in a planned manner. As a Social Media Agency, nailbites decided to create a well-structured strategy that could cover all major aspect of the conference and get people register for the event. Following is a case study which we have prepared to let you understand how we took social media to offline for an enhanced result instead of just bringing the offline data to Social Media platform.
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an event case study
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Branding Social Media with
Engaging Content & Design
GIREM Blog – with branded header and original content
Focus on relevant topics related to the event concept
GIREM LinkedIn – discussions on industry topics
GIREM Pinterest – with relevant boards having event images
Sharing of Event Pictures – both past and present
GIREM Slideshare – with presentations on different related topics
Focus on Regularity and Quality of Content
GIREM Slideshare – Tweets integrated with Facebook
Active Tweeting Pre-event / Extensive LIVE Tweeting Usage of specific Hashtags!
Integrating Social Media with Offline Activity
Small tent shaped cards mentioning the
HASHTAG to be used for the event were placed on each table at
event site.
Pre-Event Promo Video
Click on the image to go to the video link
Post-Event Coverage
Click on the image to go to the video link
Facebook Postings – Focus on educating & engaging
Online Press Articles – Generated & Published
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