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Gelato-go
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Gelato-go Franchising and Marketing strategy and support
2013
Our awesome product We make our own Gelato base daily with
fresh ingredients and sell it in cones,
cups and takeout tubs. Our dairy flavors
use low-fat milk with cream and no
butters, while our Sorbettos are made
with seasonal fruit.
Differently from any other ice
cream or gelato, our product
doesn’t need a stabilizing
industrial base and uses only
natural fats (milk and whipped
cream) and fresh fruit.
The Gelato-go team
We are three young Italian
buddies who opened Gelato-Go
on sunny 458 Ocean Drive,
South Beach, on January the
18th 2013. Gelato
maker Antonio Arminio (middle)
is from Caserta near Naples
and learned the skill from his
father, in the Gelato business
for over 80 years. His childhood
friend Domenico D’Addio (left)
manages the finances, and high
school pal Alessandro Alvino
(right) does the marketing.
About our brand
We are only 6-months-old and the most prestigious
media are talking about us:
http://goo.gl/1uE9wy
http://goo.gl/sS83pi http://goo.gl/a2es0K http://goo.gl/0N6CKQ
Our reputation
Being reviewed as #1 of 500 restaurant in Miami
on Tripadvisor for over 4 months means our
customers love us:
Gelato-go Support
The Franchisee can call the Franchiser any time
for question or concern and will receive free
expert’s advices.
A Gelato-go team member will come visit you
often to check the following:
1. The previous month actual results;
2. The Quality of the output is in line with the
Gelato-go standard;
3. Any other issue the Franchisee will need to
discuss in person with the franchiser;
Negotiate discounts with Vendor and evaluate
new suppliers which will be shared by all the
Gelato-Go locations.
Pricing package «at a glance»
“Una tantum” fee of $ 30.000 due at the signing
of the Franchising agreement
4% of the Total Revenues of the Franchisee
store, due every 7th of the following month
Ask us for the Franchising agreement for
additional information!
* To be detailed in the Franchiser agreement
Franchising Marketing Strategy 2013
Gelato-go marketing strategy 2013 will be focused on
BTL (Below the line) activities, such as local advertising,
PR and social media.
Low budget online advertising ($200-400/monthly)
through Yelp ads, Google Adwords, Facebook ads.
Earned/free media will be prioritized, such as: PR (press
reviews), Catering Events, instore and online promotions
(loyalty cards and Groupon).
Building awarness and online reputation through
Tripadvisor and Yelp.
Flyers and discounts cards distribution.
Corporate Support with:
Website and email set up
Deals, promotions and loyalty programs
Online reviews
Digital advertising campaigns
Flyers, Menu and merchandising
Location fit parent company look and feel
Events and PR
Social media marketing
Corporate website and email
Groupon campaign
Google SEO and Adwords
campaigns
Facebook ads
Yelp/Tripadvisor marketing,
page set up and review
management support
Social media marketing
Online marketing support
Featuring Top events
From #200 to #20. Offline
reviews became online
reviews, building trust and
driving sales.
Deals, promotions and loyalty
programs
From #200 to #20. Offline
reviews became online
reviews, building trust and
driving sales.
Flyers, Menu and Merchandising
Our stores’ Look & Feel
Contact us!