Freedom Living a Life That Doesn’t Suck

Pay Close Attention

• Need paper and pen• When done, absolute clarity about what you

want in your business and how you are going to get there

• With clarity comes confidence; with confidence comes, simplicity, ease and drive.

• No need for motivation – opens up brain cells

The Big Picture

• Do your best work– What you love, find rewarding and offers value

• With who you want– With people you want to be friends with and who

don’t drain you• Make a great income– Whatever you want

Synopsis

• Determine what you NEED to have a stress free life – “time” freedom and some things

• Determine what you need to have a stress free FANCY life – “time” freedom and the “cool” stuff you’ve always wanted

• What you are willing to do in return for that• Figure out a plan to get – Yes there is math

involved!

Question of the Day

• If we were having this conversation one year from today, looking back over the past year, what has to happen in your business for you to feel happy with your progress?– No right or wrong answer– Most people aren’t specific– Most people don’t know the “why”– Most people either over estimate or underestimate

which is why we will determining what you need – you may be working too hard

Your “I will” Statement

• One year from now, I will be doing this with these people. Under no circumstances will I do this and I will reduce or delegate the other things I don’t like.

Why is this important

• Business is entangled in our lives• Our identity is part of our business• We allow it to defined us• Need balance and do what we love• If work ain’t great, home ain’t either• If we don’t like work, we will sabotage it• Need stress free and fulfilling that rewards

internally and externally $$$

My wish for you

• Took me a long time to figure things out• I want to shorten the process for you• We want a life of balance• We want a life free of stress

• No more “yeah I could have more referral’s but then I would have to do more work and it’s just not worth it.”

A “Law” to live by

• A successful and fulfilling business is one that safely and consistently pays you what you want – in return for doing stuff that’s fun, and avoiding stuff that sucks. (stinks, isn’t fun, you hate, etc. You choose )

Definitions

• Safely– No risk to reputation– No risk of regulatory attack (RESPA)– (i.e. no risk of getting shut down)

• Consistently – Predictably pays you– Consistently pays you– (this is one of our basic human needs - security)

Definitions:

• What you want– Income– Things you NEED– “Time”Freedom– Lifestyle you want

– You have to know what you want otherwise you say “I want to go to California, but you are disappointed when you end up in San Francisco and not San Diego.

Stuff that’s fun

• NOT golf or laying on the beach all day• Stuff that you love doing and would do for

free • You are doing your best work• You love talking about it in your free time• Everyone’s is different and we have a process

we’ll be going through

Stuff That Sucks

• You’re not good at it• It’s tedious• It’s stressful• It confuses you

Recap

• What we want to do basically is - safely and consistently get paid whatever the amount of money you determine you want, for doing your very best work and not doing the stuff you hate

• Will have a great business• Will have a fulfilling life – home and work• Will live stress free

Why this is Important

• Answering “The Question” PLUS• Understanding “The Law” EQUALS

ABSOLUTE CLARITYWhat you want

What you will do to get itWhat you won’t do to get it

Clarity Brings:

• Confidence about the future• No need for “Motivation” – you will now have

DRIVE – You want to do this• Extra brain power to focus on what fulfills you• Imagine:– waking up and just being driven to get started

knowing specifically here’s the mission for today, here’s exactly what I want to do, here’s why, and here’s how I’m going to do it

Imagine working with people you really, really enjoy and you would hang out with

anyways…

LIKE YOU!

Let’s begin

• Let’s turn abstracts to reality• Most important part - Your best work• Best work comes BEFORE money• Money will follow when you are doing your

best work

New Question

• What is the one thing you do, above all others, that gives you the greatest joy while simultaneously providing the biggest value to your marketplace?

• IMPORTANT– Triad of awesomeness – you may be good at it but

your aren’t satisfied and there is no money in it OR

– There is money in it but you hate doing it

Write down the ONE

• Exceptionally good at• You enjoy it• It brings value to the market

• (If there isn’t one, just write down what brings biggest value)

• Let’s figure it out – Make a chart

Write it downActivity you are good at

Fulfillment index

Value to Marketplace

Profitability Index

Taking Apps 1 7 5

Meeting one on one with Clients

3 8 6

Teaching Classes 8 9 7

Coaching/Training 10 10 10

Videos, teaching/training classes, phone calls, stacking, one on ones, making coffee, guidelines, running DU, etc.

Now – Pick One

• You now know what your best work is – where you thrive, you’re most fulfilled, you’re providing value AND it’s profitable.

• Not Done YET

Part Two – The People

• Other half of your BEST work is who you work with– Staff– Referral partners– Lender you work with– Etc.

• Example - #1 referral partner who is a pain in the neck….

The right peopleHas something to offer in return – will send loans

Willing to work – willing to use the tools we provide and implement them

Have to have a positive attitude – optimistic – Don’t say “it won’t work for me”

Want to help others – Enjoy their job and what it means to them

Not afraid to take a chance – Like being on the cutting edge and willing to try new things

A Giver – Willing to share their ideas too

Willing to learn technology – willing to learn Facebook, eprops, video marketing, etc.

Has a database – enough said

Not an “excuse” maker – or a blamer, willing to admit when they are wrong

Pick 3 you really, really want

Back to the “law”

• A successful and fulfilling business is one that safely and consistently pays you what you want – in return for doing stuff that’s fun, and avoiding stuff that sucks.

• So far we have defined stuff that’s fun and the fun people to do it with

• Let’s define what sucks

Wrong Activities• Stressful – deadlines, RESPA• Harmful to your reputation-- Dangerous• Tedious – trains you; do it over and over• Unfulfilling – stuff that’s “eh”

More stuff• Taking Apps• Edit video• Post on social media• Meet with clients• Meet with referral

partners• Get rates• Study guidelines• Run errands• Teach classes• Set up eprops

• Making appointments• Build websites• Maintain blog• Attend open houses• Return phone calls• Put out fires• Chase conditions• Manage VA’s• Manage LO’s• Attend closings

Let’s make a chart

Stressful Dangerous Tedious Unfulfilling

Hunt down conditions

Buying stuff for partners

Taking Apps Taking Apps

Teaching weekly realtor class

Building blogs/plogs

Building blogs/plogs

E, R, D

• Eliminate, Reduce, Delegate• Eliminate anything dangerous• Eliminate anything that falls into 3 columns– Totally eliminate or delegate

What happens

• No longer squander time• No longer use mental bandwidth• No longer procrastinate because you hate it• No longer worry• No longer stressed

The Wrong People• Wrong people (not bad, just not a good match)• Selfish• Stuck on themselves• Unsuccessful• Delusional – get rich quick (MLM)• Nothing of value to give back• Non implementers• Non “coachable” always knows best• Client – no money, bad credit, foreclosures, etc.

Don’t worry

• Plenty of people to help!!• Enrich your life• Enrich their life• If you don’t like them, not enriching• If they don’t like you, won’t refer

• Pick 3 absolute deal breakers!

Back to “The Question”

• Looking back over the past year what would have happened in order for you to feel happy with your business

Our Original Question

• One year from now, I will be (insert your best work) with (three best people criteria).I will under no circumstances will I (list your dangerous activities and activities with 2 strikes) and I will reduce or delegate (the other things you don’t like) and I won’t work with (your top 3 wrong people)

New Statement

• One year from now, I will be marketing to real estate agents who are willing to send me their loans, who are willing to implement and take chances and who have a positive attitude. I will under no circumstances take applications or do anything that is not RESPA compliant and I will reduce or delegate technical items and phone work. I will not work with people who have nothing to give back, who are selfish and who won’t implement.

Synopsis

• Now you know what your best and most effortless work is. You also know specifically who you want to work with.

• You’ve also decided to eliminate dangerous activities from your business all together, you’re delegating or eliminating two strike activities

• You are removing wrong people from your business

• You have a general idea of your target market.

Our friend says…

• We love Brendon Bouchard – He says, “The main thing is to keep the main thing, the main thing…

• Keep your statement posted somewhere

Now the good Stuff• MONEY!!! will help you more with this• How much money do you need to maintain

your current lifestyle? CONSISTENTLY!!!• This let’s you create a business instead of

living paycheck to paycheck –

Make a list – for freedom

• House payment, Car payment, groceries, gas, electric, phone, internet, cable, car insurance, health insurance, school, doctors, water, clothes, date night, credit cards, etc.

• Everything you have a bill for right now – your current standard of living

• NOT what you “want”

Important

• Finding out what you’ve got to have to live • Making that come in• = Total time freedom • At the very least – – Living “normally” for what your standard of living is – Doing what you love– Working with the people who are right for you– Not doing stuff you hate

• Add it up….FREEDOM NUMBER!!!

Freedom Number

• This is the foundation for a lot of numbers we will be working with

• Gives clarity• Sets you up for long term wealth• Let’s you know how “hard” you need to work

Fancy Number

• What do you want?• Dream house, dream car, vacation, jewelry,

maid, private school, nicer clothes, nanny, gardener, gifts, nicer date nights, organic groceries, Rolex, etc.

• This is your FANCY NUMBER!• Need a monthly amount

Time for some math

• In reality:– You don’t want to work forever– You want to invest for the future– You have to pay taxes

• Add them together

Keep going

FREEDOM NUMBER+ FANCY NUMBER– TOTAL NET SUM NEEDED

• Times 50% (taxes and 10% savings)• Times 20% (marketing and advertising)

The Numbers

• $10,000 Freedom + $20,000 Fancy = $30,000 Sub-Total (x 50%) = $15,000 + $15,000 Taxes and Savings = $45,000 Sub-Total (x 20%) = $9,000 + $ 9,000 Marketing = $54,000 Total

New Statement

• One year from now, I will be making $54,000 a month marketing to real estate agents who are willing to send me their loans, who are willing to implement and take chances and who have a positive attitude. I will under no circumstances take applications or do anything that is not RESPA compliant and I will reduce or delegate technical items and phone work. I will not work with people who have nothing to give back, who are selfish and who won’t implement.

Now Reverse it

• $54,000• Average loan amount ($2,500) (What you

clear!!!!)• Divide by $54,000 = 21.6 loans a month• 5 loans 2 weeks• 6 loans 2 weeks• 1 loan partner sending 1 deal every other

month = 42 loan partners needed

Last Statement

• One year from now, I will be making $54,000 a month marketing to real estate agents who are willing to send me their loans, who are willing to implement and take chances and who have a positive attitude. I will close 21 loans a month and I will need 43 referral partners in order to do this. I will under no circumstances take applications or do anything that is not RESPA compliant and I will reduce or delegate technical items and phone work. I will not work with people who have nothing to give back, who are selfish and who won’t implement.

You now have a plan• Dedicate yourself to your 1-2 things• Not arbitrary• Time freedom• Regular Bills• Fancy Bills• Taxes• Savings• Marketing• Stress Free• Earning what you want, doing what you love, working

with who you love, eliminating stuff you hate and avoiding people who drain you.

You now have

Freedom