Bob Stewart

Facebook Advertising to Generate Prospects

for Your Business

@activebob

Bob StewartCommunity EvangelistActiveRain@activebob

facebook.com/arbobstewart

Why Spend the Next 60 Minutes with Me?

3 Pillars of Facebook

Advertising

Ad Copy Ad Targeting Landing Page

Ad Copy

Biz Page

Lead In (Text)

Image

Headline Text

Newsfeed Link Description

Ad Copy

Biz Page

Lead In (Text)

Image

Headline Text

Newsfeed Link Description

3 Types of Ads

Images:

Load up to 6 images

Facebook will optimize to show the best performing image

Ad Targeting

Find Your Slice of the 180,000,000 Person Facebook Pie

Landing Pages

Landing Page

Obvious what they should do

Eliminate clicks

Relevant to the Target

4 Primary Types of Landing Pages

Seller Landing Page

Listing Landing Page

Property Search Page

Market Insider Page

Property Results Page

Listing Landing Page

Seller Landing Page

Market Insider Landing Page

Some Example Ads

Targeting Sellers

Are You Still Upside Down?

Some Example Ads

Targeting Sellers

Home Prices are Up X% in (City)

Some Example Ads

Targeting Sellers(with a buyer)

Your New Neighbors?

Some Example Ads

Targeting Buyers

High Demand (rare) Type of

Properties

Some Example Ads

Targeting Buyers(with a listing)

Live By Some Place

Some Example Ads

Targeting a Specific Type of Buyer

You could Own for the same

amount you rent

Some Example Ads

Targeting People in the Market

Keep updated on the local real estate market

Questions?