Upload
genie-sabre-realty
View
403
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Expired listing presentation
Citation preview
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
1
Means finding the most qualified buyers to buy your house
If …Getting Your House Sold
Means hiring an Agent who can get what you want & gets the job done
Means getting Top Dollarsfor your property
Then you need to Sell like the Pro’s do …Knowing Insider Secrets
As to how Real Estate Agents work will help!EXPIRED
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
2EXPIRED
Learn:How to avoid mistakes Sellers make
Common Real Estate Myths Clarified
Beware of Games Real Estate Agents Play
Find out why certain Homes did not sell
Use our exclusive Salability check-list
And more …..
Still Thinking of Selling?We know the Pitfalls
SELL LIKE THE PRO’S DOCall for your FREE No Obligation
40 Minutes Slide Show!
Still Thinking of Selling?A must read … before you take any further action
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
3EXPIRED
Are you confused, frustrated and lost
[1] Still trying to figure out which AGENT to list with?
[2] Which PRICE to list and/or SELL for?
[3] What COMMISSIONS to pay?
[4] What about GUARANTEED SOLD’S and BUY- BACK’S
It’s a jungle out there.
Most Seller’s – SufferSeller’s get duped into Listing with an Agent for the wrong reason.
Can’t blame the Seller’s – It’s the Real Estate Industry at fault, for not educating the general public.
Get the FACT’S - Let genieSABRE show you what
GAMES WE REAL ESTATE AGENTS PLAY
What Are You Doing Now To Sell Your Property?
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
4EXPIRED Pricing
Selling Your Home
Location: Home location and setting influence its value. Busy streets, next to railway tracts and/or highway definitely do have a negative effect on the value.
Pricing: If IBM stock is selling for between 104 & 108, it does no good to insist on Selling at 90. Likewise, your List Price must be priced within the app.. CMA range. The buyers are more objective and compares the amities of your home to those of other homes in the same price range.
Appeal: New home enjoy a marketing edge over resale homes because they are shiny and clean. A house that needs some work can be got cheaper then a house that shows perfect 10+. Call Us we can guide you BEFORE you list.
Price Right + Show Good = Fast Sale + High Price
Three important factors to consider – when Listing
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
5EXPIRED Pricing
5
Go ahead & ask meHow much can you sell my house for?
COST: What the SELLER paid for the house plus any improvements they made.
PRICE: This is the price the SELLER wants for his house.
VALUE: This is the price the BUYER is willing to pay for the house.
MARKET VALUE: This is that price that a willing BUYER and willing SELLER agree to a sale price. Signed Sealed & Delivered!
First let me explain - The 4 different types of pricing!
SELLER has to decide what end price – They are willing to take. AGENT’S job is to provide the data – market trend, CMA, etc.
There is no such thing as a right or wrong price -- the only true price is -- what the market will bare!
However – Agent’s marketing & negotiating power can help !CHECK NEXT SLIDE!
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
6EXPIRED Pricing
What should I get for this HOUSE?
Call : genieSABRE for your FREE – NO OBLIGATION
Market Evaluation
The Agent above all must be a good negotiator and a deal maker. By using his skills a Seller's Agent can get a good deal for his Client. Product Knowledge is key to successful closing.
There is no scientific method to tell you exactly what your house will actually sell for - BUT - a comparative market research & study may give us a fair logical approximation of what the market will bear.
An Agent can never be in a position to tell the seller as to exactly what the buyer is willing to pay. BEWARE of Agents who says “ I have a buyer who will pay… these are just gimmicks
Each House is unique. Each Buyer is unique. Market Trends change.
Agent's duty is to be aware of Market Trends and be able to explain it to the Seller. Make suggestions and give the confidence to the Seller, that they are getting a fair market value.
6
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
7EXPIRED Pricing
7
Market Value / Sale Price!
Yes, with some wheeling and dealing and with skillful negotiation a good agent can make excellent deals and may even get you some extras! -
Remember: Agent has NO CONTROL over MARKET VALUE
Select the Agent Based on His Marketing Plan, His Company & Other Criteria Such As Honesty, Integrity, Commitment.
Who determines this Market Value! Certainly NOT THE AGENT !It is the "invisible hand" of the market that ultimately determines the SALE PRICE.
Value is determined at that magic moment when …BUYER says he wants to pay $xx and
SELLER says “ I accept the offer”
Make your choice! Call right now!
genieSABRE
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
EXPIRED 8
Pricing Setting Your Home …
8
PRICING & SHOW-ABILITY - are things under SELLER’s control
Price: RightShows: Not Good
MediumExcitement
Priced right but does not Show well compared to other homes in area – Agent simply --WALKS AWAY MEDIUM EXCIEMENT
Price: Over PricedShows: Good
Little or NoEnthusiasm
Agents views –It shows well but whoosh its Over Priced compared to other homes. “I don’t think I can get my Buyer excited!
Price: Over pricedShows: Bad
Disaster Agent views home – Walks out in dis-believe! TROUBLE – Period the house will not sell!
Price: RightShows: Good
HighExcitement
Lots of enthusiasm – Lots of activity. House will sell – Fast & Hassle Free and at High PriceMultiple Offer Possibility!
The Point is… To get BUYER’S excited & enthusiasm we need.. Right Price & Good Show-ability
EXPIRED Pricing
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
EXPIRED 9
We want high price listed. Buyer’scan make an offer and we negotiate!
Pop
Matter of fact is … Expired listings are the direct result of over pricing!
Source:TREB
The Point is…
BEAT THE ODD’S genieSABRE with Help!
30% SOLD - within 30 daysReason: RIGHT PRICED
20% SOLD – within 60 days Reason: PRICE REDUCTION
50% EXPIRED ListingReason: HIGH PRICED
Ever asked “ How long has this house been for sale? Longer the house on the market – Lower the sale price?
Some Seller’s Approach…
EXPIRED Pricing
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
EXPIRED
New Listing!When a house first comes on the market
There is a flurry of Activity
It is important to be priced right during early activity
10BEAT THE ODD’S WITH genieSABRE’S HELP!
Ma
r ke
t E
xp
osu
re
Peak Activity
Price Reduction
W e e k s o n t h e m a r k e t
The Point is…Even if you drop the price…
The best market has passed you by
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
EXPIRED 11FSBO Pricing 11
GOAL: To get Top price…OVER PRICING
CAN WORK AGAINST YOU
$ $ $ $ $ $1 5 3 0 4 5 6 0 7 5 9 0 1 0 5 1 2 0
W e e k s o n t h e m a r k e t
$ $Priced Right
sells < 45 days FULL MARKET PRICE
Priced High >45 to 75 days
OK PRICE
After Price Reductions!>75 to 120 days
Below Market Value
The Point is…
11
OVER PRICING: costs…money, disappointment & missed opportunities.
BUYERS: may not even look at an otherwise attractive property, if the price is too high!
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
12EXPIRED Marketing
12
Searching MLS is only part of my Job!
25.0%25.0%
25.0% 25.0%
Daily Checking on MLSMaking appointments Dealing with other agentsStaging your propertyKeeping Track of Market TrendsOffer PresentationNegotiating to get the best dealRemoving conditionsActual closing
Secure buyers throughNet working with local Buyer’s agentsTelemarketingData base search for buyersAdvertising in local media’sInternet MarketingAnd more
Arranging Financing Pre-approvalDealing with Lawyer Dealing with AppraisersGetting Inspections doneHome Warranty if necessary
Keeping Track of Market TrendsAttending Seminars & up-grading
1/4 1/4
1/4
1/4
For Seller’s
genieSABRE BUYER’s Commission Cash Rebate
Max. 50%
genieSABRE SELLER’s Flat Fee – No Commission
$3000
For Buyer’s
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
13EXPIRED Marketing
13
Target Customer – The BuyerI will expose your Listingto the greatest number of
Potential Buyers
On the average BuyersInspect 6 to 10 Homes
genieSABRE.comUnique marketing system
Benefits the SELLERFast, Efficient and Hassle Free
Check out: genieSABRE Listing PackagesSee the difference between them & us
Nobody does it better! That’s a challenge
1. By LISTING your home on MLS, INTERNET & ADVERTISING in local papers.
2. I "TARGET MARKET" Buyers - your location, type & price range from my database & NETWORKING Buyers Agents
3. By working with only a FEW SELLERS at a time, I can devote more of my time to work on getting YOUR home SOLD!
4. By TELE-MARKETING and locating potential would be Buyers.
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
14EXPIRED Listing
14
1: Basing offer price on needs or emotion
2: Failing to "Showcase" the home
3: Over improving the home prior to selling.
4: Choosing a Realtor for the wrong reasons.
5: Using the "Hard Sell" during showings
6: Failing to take the first offer seriously.
7: Not knowing your rights and obligations
8: Failure to effectively market the property.
Let’sTalk
Beware!Don’t get caught making these mistakesLet genieSABRE explain you
8 Big MistakesThat Cost You Money When Selling Your Home
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
15EXPIRED Listing
Cost to Sell?
1: Real Estate Commission -Usually 5% on MLS listings & 4% on exclusive listings. Based on the Sale Price of the property. Paid by the Seller.
2: Legal Fees - Count on between $500 to $1000 Call us re Lawyer referral
3: Disbursements –Done by the lawyer and include things as pre-paid taxes, etc.
4: Mortgage Penalties -Ask the financing company if any discharge penalties
5: Home Inspection –Sometimes advisable to do BEFORE listing cost - $250-$350. 6: Home Warranty -Sometimes advisable to do BEFORE listing cost - $250-$350.
7: HST – you know the government – always is wanting its share.
Note: Commissions are the biggest expense in the sale of homes.Before you list your property with any Agent check out
genieSABRE
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
16EXPIRED Genie
Two Ways To Sell Your Home
Hannif Highclass
Get an AgentList your homePuts it on MLS
Keep waiting for offerSuper Agent too Busy
Listing more propertiesYour Home, one too many
Keep waiting for offerSuper Duper demands
Price reductionWait for buyers
Keep waiting for offersStill waiting to SELL?More Price reduction
Expired Listing
TWO
Hire
&
Start Packing
0NE 16
Working full-time and devoting all his efforts
towards fulfilling YOUR wants and needs –
Hannif will see that his dealings with you will be a pleasant and problem free!
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
17EXPIRED Genie
No other Agent will dowhat SABRE does for you!
Commitment makes all the differenceNote: “ Sabrina “ is a Marathon Runner”
It is more critical to be exposed to all Marketing Avenues in order to get the BEST.
Tele-Marketing + Networking + Ad’s + Web + Email Newsletter & More
Sabrina & Hannifwill go the DISTANCE
It takes a pro-active andan aggressive negotiator
NOTa passive, hopeful wishful
thinking person to get Your House
SOLD
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
18EXPIRED Genie
We are Full-Time Professional Agents
Inquire about our genieSABRE exclusive
Technology Based Marketing Tools
It is more critical then ever to be exposed to all Marketing Avenues in order to get the BEST.
Tele-Marketing + Networking + Ad’s + Web + Email Newsletter & More
You won’t find ANYONEwho works HARDER
more PROFFESSIONALto get the MOST MONEY
And with the FEWEST PROBLEMS
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
19
Make Your First Choice The Right Choice
19
Second
It's all up to you at this Point…
Just Say genieSABRE You’re Hired!
Commitment Makes All The DifferenceMake The Right Decision And Choose
genieSABRE
Remember: Our goal is to help you achieve your goal
We do Real Estate a little differently
WhatAreYou
WaitingFor?
Yesterday’s Old Fashion Service – Tomorrow’s Technology – Today’s RealtorIntegrity, Accountability, Total Honesty & Dedication to our Clients.
EXPIREDS Genie
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
EXPIRED Genie
20
Mission Statement
about every aspect of the home selling process. This will allow you to make difficult decisions with confidence and piece of mind.
1. Be HONEST
In our SEARCH for potential BUYERS. Our pro-active marketing techniques have helped families to move fast
2. Be AGGRESSIVE
Weekly by phone or mail, all events relating to your home. You will never have to say “We never heard from our Agent” .
3. To COMMUNIATE
and TRACK RECORD of Highclass. To get the job done and your Success is Guaranteed!
4. Use EXPERIENCE
Care for YOUR NEEDS and EARN the right to become your Agent for Life
5. Give TOP NOTCH SERVICE
Commitment Makes All The DifferenceMake The Right Decision And Choose
genieSABRE
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
21EXPIRED Genie
Preparing Your Home For Presentation
Ask for.. YOUR FREE COPY .. No obligation
“69 Easy Ways To Make Your Home Sell Faster”The first impression counts -- Make it a good one
It’s a promise! You will not only sell your home faster but also you may be able to get an additional few thousand dollars extra from potential buyer!
A must read: A Butterfly’s Lesson … 12 slide Presentation
Inspirational thoughts, that could as well summon-up
genieSABRE Philosophy
Phone for your FREE COPY! 21
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
22EXPIRED Genie
Last but not the least:
22
This Presentation!
Definitely intended to solicit business, but not those already working with a Realtor.
Together we can do better. Why not call us 416.900.8787
Points to Know!
• Full service flat fee brokerage• Pay -NO COMMISSION – FSBO & MLS• No Upfront fees /payment of any kind• Sleep Ease Guarantee. • 50% Cash Back Rebate on Purchase• Plus help with Financing, Mortgage
genieSABRE BUYER’s Commission Cash Rebate
Max. 50%
genieSABRE SELLER’s Flat Fee – No Commission
FSBO & MLS