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Corporate H ousing Solutions for Corporations and Industries

ELF Common Share Offering

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Page 1: ELF Common Share Offering

Corporate Housing Solutions for

Corporations and Industries

Page 2: ELF Common Share Offering

Lodging solutions tailored for

workers and industries needs

Silicon Valley Executive Homes (Corporate team & Executives)

ELF Express Hotel (Refinery & Construction workers)

Boutique Hotels (Tech Professional (San Francisco))

Key Ingredient: Corporate Relationships

Stanford University, Cisco Intel, Facebook Tech Crunch, Celtic Media Centers,

Law Firms, Incubators, Insurance, Relocation, Development Teams

Page 3: ELF Common Share Offering

Corporate-Stay Model

Positive Impact on All Key Real Estate Metrics

Rental Rents (2X to 3X unfurnished long term rates)

Occupancy 85% to 100%

Hotel rates w/o the high operating costs

Improves Cap Rate (to 12 to 13%)

National Avg. Cap Rate (7%)

Cap Rate= Net Operating Income/Property Value

Higher Cap Rate = Higher Property Value

Page 4: ELF Common Share Offering

Case Study:

2 bedroom 1.5 bath

Mountain View, CASince June, 2012

Unfurnished

Market Rent: $2,500.00

Furnished

Average Earnings: $5,662.50

Over double market rent!

Page 5: ELF Common Share Offering

Value of Corporate-Stay

Generate Superior Cash Flow

Assemble Valuable Real Estate Portfolio

High Rents > NOI >High Debt Coverage > Access to Financing

High Occupancy> NOI> Profitability >Financing> Shareholder Returns

Extended Stay <lower expenses > NOI> Cap Rate> Values

Improves Cap Rate(12 to 13%)> Increases Property values

Cap Rate= Net Operating Income (NOI)/Property Value

Property Value = NOI/Cap Rate

Increase Property Value with Corporate Stay

Eventual Upload Portfolio to REIT

Page 6: ELF Common Share Offering

ELF Homes, Inc.

Assignment Worker Hotels

ELF Express Hotel Baton

Rouge

Silicon Valley Executive

Homes

Expand Properties

Tech Professional

Hotels

San Francisco

28 Room Hotel

Page 7: ELF Common Share Offering

How Do We Differentiate?

Page 8: ELF Common Share Offering

1. The Right Location

Close to large corporations

Walking distance to restaurants

Close to public transportation

Safe neighborhood

2. The Right Property

One bathroom per bedroom

Private yard

One bedroom/bath on first floor

Accessible shower

In-home laundry

Updated kitchen

Multiple work spaces

At least two bedrooms

Purchase price under 1.5M

5 Key Success Factors

Page 9: ELF Common Share Offering

3. Decorate to Impress

Do it professionally

Choose a color scheme to pop

Avoid the Ikea look

Get professional photos

4. Amenities & Service

Use luxury linens

Fully outfit the kitchen

Provide double supplies

Set up your maintenance

ahead of time

Train your cleaners properly

Go for a high level of customer

service to attract the right

guests

5 Key Success Factors

Page 10: ELF Common Share Offering

5. Advertising & Sales

Credibility is critical

Establish a web presence

Start with Homeaway and

Airbnb (ELF uses 15+ sites)

Respond to inquiries within 2

hours

Build reviews & references

Reduce rates in slower seasons

(esp May and December)

Don’t book ahead – 30 day

window for short stays

Use your best professional

photos

5 Key Success Factors

Page 11: ELF Common Share Offering

Van Ness Tech HotelSan Francisco, CA

Following up our

expansion to

San Francisco

Property Facts

JV with Urban Pioneer

28 hotel rooms

Ideal Location

Page 12: ELF Common Share Offering

Revenue Growth

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

2009 2010 2011 2012 2013 Projected2014

In U

SD

4 houses 7 houses 12 houses 10 houses 14 houses

Page 13: ELF Common Share Offering

Offering of Common Stock

Use of Proceeds

Double the number of Doors offered by ELF

Homes, Inc.

Add more properties to Portfolio