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Get all details for Delhi Metro Advertising Media @ www.TheMediaAnt.com. This presentation has Delhi Metro Advertising properties and their images.
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1
Delhi Metro Media Propertieson Violet Line
CONTENTS
South Delhi- A Picture of AffluenceSouth Delhi Violet Line- DMRC’s most premium LineViolet Line Metro Stations: Commuter Profiles Media Formats Platform Concourse Entry/Exit
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DigitalCamera
PC/Laptop Internet @Home
4 Wheelerownership
ACownership
MobilePhone
ownership
East North West South
South Delhi scores higher than other regions vis-à-vis penetration of key product categories
SOUTH DELHI
A PICTURE OF AFFLUENCE
India’s Crème de la crème locations 1.6 million commuters
92% growth in Traffic: highest among all
metro lines
SOUTH DELHI METRO MOST PREMIUM METRO LINE IN INDIA
TIML confidential
AN INDIAN CITY LIKE NO OTHER
• Located in South Delhi-home to India’s richest denizens & various Industrial, Commercial & Cultural hubs
• Constitutes 16 stations, covering a stretch of 20.2 kms
• 57% of metro riders commute daily, spending 2-4 minutes of quality dwell time enroute
• 2 in 5 Audience is aged 25 years or above
Best OOH Medium for Micro Targeted Campaigns
South Delhi VIOLET LINE
Source : DMRC Traffic DataAC Nielsen Research 2011
DMRC Commuters
70% Male DominionHigher SEC A Audience than any other metro lineHighest Number of Office-goers than any other line~30% Auto Penetration- Highest among all metro linesHigh consumption of premium goods & services – LCD, TV, Microwaves & Laptops
Annual targeting of 24 million premium South Delhi audience
HIGH PROFILE
AC Nielsen RESEARCH - 2011
STATION PROFILES:AVAILABLE SITE FORMATS
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SNO SITE FORMAT SLIDE NUMBER
1 Lajpath Nagar 9-17
2 Khan Market 18-25
3 Central Secretariat 26-31
4 Nehru Place 32-41
5 Badarpur 42-50
6 Tughlaqabad 51-57
7 Moolchand 58-67
8 Jasola 68-74
9 Mohan Estate 75-81
10 Jangpura 82-88
11 Sarita Vihar 89-96
12 Jawaharlal Nehru Stadium 97-101
13 Nehru Place 102-107
14 Okhla 108-114
15 Kailash Colony 115-125
16 Kalkaji 126-131
LajpatNagarStationProfile
Dominated by Middle Class audience: Mainly students and young professionals aged 18-25 Years
Nearly 40% Audience is Female90% travel well over three times a weekVery conducive for effective registering of advertisements
MAP
BACK LIT PANEL-PLATFORM
SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility
BACK LIT PANEL-PLATFORM
SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-PLATFORM
SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-ENTRY/EXIT
SIZE : 10’X5’LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :-High recall value-Lasting image of the brand-Clutter breaking visibility
BACK LIT PANEL-ENTRY/EXIT
SIZE : 10X5LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-CONCOURSE
SIZE : 10’X5’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility
BACK LIT PANEL-CONCOURSE
KhanMarket
StationProfile
Constitutes of a Mature (Aged 35 years+) Audience
High footfalls of Premium SEC A consumers: 45%
Commuters at this station have the Highest average monthly income in this lineHighest ownership of premium goods like AC/LED TV/LCD etc.75% Audience travel daily
MAP
BACK LIT PANEL-PLATFORM
SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Prime location-High dwell time-Sites at eye level, Brilliant visibility
BACK LIT PANEL-PLATFORM
SIZE : 16x6LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-CONCOURSE
SIZE : 10’x6’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility
BACK LIT PANEL-CONCOURSE
SIZE : 10x6LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-CONCOURSE
SIZE : 20’x6’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility-Expansive, dominant presence
BACK LIT PANEL-CONCOURSE
SIZE : 20x6LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :
CentralSec.
StationProfile
Majority consumers in 35+ years age bracket
Higher percentage of married people travel on this line
Dominated by an urban TG which owns premium goods and services
MAP
BACK LIT PANEL-PLATFORM
SIZE : 12’x6’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility
BACK LIT PANEL-PLATFORM
SIZE : 12x6LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-CONCOURSE
SIZE : 20’X6’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility
BACK LIT PANEL-CONCOURSE
SIZE : 50 Sq feetLOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :
NehruPlaceStationProfile
Dominated by youth aged 18-25 years in Upper middle class strata
Station with the highest proportion of SEC A Audience: 56%
MAP
BACK LIT PANEL-PLATFORM
SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility
BACK LIT PANEL-PLATFORM
SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-PLATFORM
SIZE : 4’x6’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility
BACK LIT PANEL-PLATFORM
SIZE : 4x6LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-CONCOURSE
SIZE : 10’x5’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility
BACK LIT PANEL-CONCOURSE
SIZE : 10x5LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-ENTRY/EXIT
SIZE : 22’X6’LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :-High recall value-Lasting image of the brand-Clutter breaking visibility
BACK LITPANEL-ENTRY/EXIT
SIZE : 10X5LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :
Badarpur
StationProfile
Mainly SEC A premium commuters
Nearly 70% Audience is Male Maximum commuters travel frequently, well over three times a weekBrand conscious and experiential Target group of young people aged 18-25
MAP
BACK LIT PANEL-PLATFORM
SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Prime location-High dwell time-Sites at eye level, Brilliant visibility
BACK LIT PANEL-PLATFORM
SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-PLATFORM
SIZE : 4’x6’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :
-Prime location-High dwell time-Sites at eye level, Brilliant visibility
BACK LIT PANEL-PLATFORM
SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-CONCOURSE
SIZE : 4’X6’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility
BACK LIT PANEL-CONCOURSE
SIZE : 50 Sq feetLOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-ENTRY/EXIT
SIZE : 10’X5’LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :-High recall value-Lasting image of the brand-Clutter breaking visibility
Tughlaqabad
StationProfile
Situated in an industrial area.Dominated by a young, single, professionally advanced commutersMaximum commuters travel frequently, well over three times a week, mostly from office to residence
MAP
BACK LIT PANEL-PLATFORM
SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility
BACK LIT PANEL-PLATFORM
SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-CONCOURSE
SIZE : 4’x6’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :
-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility
BACK LIT PANEL-CONCOURSE
SIZE : 50 Sq feetLOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-ENTRY/EXIT
SIZE : 10’X5’LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :
-High recall value-Lasting image of the brand-Clutter breaking visibility
Moolchand
StationProfile
Brilliant recall and retention of advertisements ,Customers spend Maximum time at this stationDominated by Middle Class audience :Single , working professionals Aged 18-25 Years
Nearly 34% Audience is FemaleTec savvy commuters who mostly go from office to residence
MAP
BACK LIT PANEL-PLATFORM
SIZE : 10’x5’LOCATION: PLATFORMCOMMERCIAL VALUE :SITE USP :-Prime location-High dwell time-Sites at eye level, Brilliant visibility
BACK LIT PANEL-PLATFORM
SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-PLATFORM
SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-CONCOURSE
SIZE : 10’X5’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility
BACK LIT PANEL-CONCOURSE
SIZE : 50 Sq feetLOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-ENTRY/EXIT
SIZE : 10’X5’LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :-High recall value-Lasting image of the brand-Clutter breaking visibility
BACK LIT PANEL-ENTRY/EXIT
SIZE : 10X5LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-ENTRY/EXIT
SIZE : 10X5LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :
Jasola
StationProfile
Dominated by a young Target group, Aged 18-25 years
Maximum personal commutePremium SEC A Commuters
Most commuters travel at least once in 2-3 days
MAP
BACK LIT PANEL-PLATFORM
SIZE : 10’x5’LOCATION: PLATFORMCOMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility
BACK LIT PANEL-PLATFORM
SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-PLATFORM
SIZE : 8’x4’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility
BACK LIT PANEL-ENTRY/EXIT
SIZE : 10’X5’LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :
-High recall value-Lasting image of the brand-Clutter breaking visibility
BACK LIT PANEL-ENTRY/EXIT
SIZE : 10X5LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :
MohanEstateStationProfile
Majority consumers are young, Aged 18-21.
73% single , professionally advanced people travel on this lineHigh percentage of the commuters are MALE and travel between 9am-12pm
MAP
BACK LIT PANEL-PLATFORM
SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility
BACK LIT PANEL-PLATFORM
SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-CONCOURSE
SIZE : 4’X6’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :
-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility
BACK LIT PANEL-CONCOURSE
SIZE : 50 Sq feetLOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-ENTRY/EXIT
SIZE : 10’X5’LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :-High recall value-Lasting image of the brand-Clutter breaking visibility
Jangpura
StationProfile
Majority of the government offices are situated in close proximity.Very near to the Nizamudin Railway station, thus visibility amongst an out of station audience.
Premium SEC A Commuters
Most commuters travel at least once in 2-3 days
MAP
BACK LIT PANEL-PLATFORM
SIZE : 16’x7’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility
BACK LIT PANEL-PLATFORM
SIZE : 16x7LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-CONCOURSE
SIZE : 10’X5’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility
BACK LIT PANEL-CONCOURSE
SIZE : 10X5LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-CONCOURSE
SIZE : 16’X7’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility
SaritaViharStationProfile
Well developed area ,Outlets of multiple automobile brands, corporate offices and call centers .Professionally advanced commuters who mostly travel from residence to work.
MAP
BACK LIT PANEL-PLATFORM
SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Prime location-High dwell time-Sites at eye level, Brilliant visibility
BACK LIT PANEL-PLATFORM
SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-PLATFORM
SIZE : 8’x4’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Prime location-High dwell time-Sites at eye level, Brilliant visibility
BACK LIT PANEL-CONCOURSE
SIZE : 4’X6’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility
BACK LIT PANEL-CONCOURSE
SIZE : 50 Sq feetLOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-ENTRY/EXIT
SIZE : 10’X5’LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :
-High recall value-Lasting image of the brand-Clutter breaking visibility
Jawaharlal Nehru
StationProfile
Situated near the famous JLN StadiumDominated by Middle Class audience: Mature ,middle aged ,high proportion of married peopleClose proximity to NBCC Place and residential flats for government employees
Stadium
MAP
BACK LIT PANEL-PLATFORM
SIZE : 16’x7’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility
BACK LIT PANEL-PLATFORM
SIZE : 16x7LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-PLATFORM
SIZE : 16x7LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :
GovindpuriStationProfile
Second highest footfall on the violet line
Dominated by Middle Class, young audience Aged 18-25A very high proportion of commuters travel frequently ,well 3 times a week
MAP
BACK LIT PANEL-PLATFORM
SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Prime location-High dwell time-Sites at eye level, Brilliant visibility
BACK LIT PANEL-PLATFORM
SIZE : 8’x4’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility
BACK LIT PANEL-ENTRY/EXIT
SIZE : 10’X5’LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :
-High recall value-Lasting image of the brand-Clutter breaking visibility
BACK LIT PANEL-ENTRY/EXIT
SIZE : 10X5LOCATION: ENTRY/EXITCOMMERCIAL VALUE :SITE USP :
OkhlaStationProfile
Industrial area, Offices of major telecommunication brandsProfessionally advanced and tech savvy commuters who mostly travel from residence to work.
MAP
BACK LIT PANEL-PLATFORM
SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility
BACK LIT PANEL-PLATFORM
SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-PLATFORM
SIZE : 4’x6’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :
-Strategically located-High dwell time-Sites at eye level, Brilliant visibility
BACK LIT PANEL-PLATFORM
BACK LIT PANEL-CONCOURSE
SIZE : 10’X5’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility
KailashColonyStationProfile
Primarily an urban TG,Very close to the Kailash colony market and a highly developed residential areaDominated by Middle Class audience: Mainly students and young professionals aged 18-25 YearsVery conducive for effective registering of advertisements
MAP
BACK LIT PANEL-PLATFORM
SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Prime location-High dwell time-Sites at eye level, Brilliant visibility
BACK LIT PANEL-PLATFORM
SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-PLATFORM
SIZE : 10x5LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-CONCOURSE
SIZE : 9’X4’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility
BACK LIT PANEL-CONCOURSE
SIZE : 9’X4’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility
BACK LIT PANEL-CONCOURSE
SIZE : 9X4LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :
BACK LIT PANEL-CONCOURSE
SIZE : 15’X5’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility
BACK LIT PANEL-CONCOURSE
SIZE :9’X3’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility
BACK LIT PANEL-CONCOURSE
SIZE :10’X5’LOCATION: CONCOURSECOMMERCIAL VALUE :SITE USP :-In depth customer interaction-High footfall, Enhanced retention-Brand differentiation-Striking visibility
Kalkaji
StationProfile
Located near a prominent temple which attracts huge numbers of devotees everydayMost travel well over three times a week
Mandir
MAP
BACK LIT PANEL-PLATFORM
SIZE : 10’x5’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility
BACK LIT PANEL-PLATFORM
BACK LIT PANEL-PLATFORM
SIZE : 8’x4’LOCATION: PLATFORM COMMERCIAL VALUE :SITE USP :-Strategically located-High dwell time-Sites at eye level, Brilliant visibility
BACK LIT PANEL-PLATFORM