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Burnell&Bragdon Today’s Professional Real Estate Team April & Donna 123 West Broadway Lincoln, Maine 04457 (207)794-2700 (207)794-2885(Fax) 1-877-794-2700 (Toll-Free burnellbragdon.com West Broadway 11,000 traffic count per day

Burnell&Bragdon Listing Presentation

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Page 1: Burnell&Bragdon Listing Presentation

Burnell&BragdonToday’s Professional Real Estate

Team

April & Donna

123 West BroadwayLincoln, Maine 04457(207)794-2700(207)794-2885(Fax)1-877-794-2700 (Toll-Free

burnellbragdon.com

• West Broadway 11,000 traffic count per day

Page 2: Burnell&Bragdon Listing Presentation

This presentation will be sharing information about…….

1. Real Estate Professionalism

2. Marketing Tools and Strategies our TEAM Can Use

3. Selling Process

4. Our Experience & Credentials

Page 3: Burnell&Bragdon Listing Presentation

3,4,53

April & Donna have been Licensed since 1986 & 1989, with the Department of Professional and Financial Regulation

We are both Notary Publics and

Graduates of the Real Estate Institute

Business Partners for “17” Years

Page 4: Burnell&Bragdon Listing Presentation

When you have a REALTOR working with you, it says you have contracted:

An informed and ethical Real Estate Professional

We are a member of:

Local, State, National Realtor Organizations

• Its NETWORKING: Talking with Brokers/Bankers from other areas about your property

• Its Educational: Keeps us current of Laws to better Protect You

• Its TECHNOLOGY: Enabling us to spend more time on each listing and find more prospective qualified buyer in less time

• Its LEGISLATION: Keeps us informed and updated on laws that affect property rights and

Page 5: Burnell&Bragdon Listing Presentation

National Campaign

2005 National Media Plan The NATIONAL ASSOCIATION OF REALTORS® Media Plan is a chart that

illustrates when and where you can find the television spots for the 2005 Media Campaign.

To help associations supplement the Public Awareness Campaign on a state or local basis, a variety of creative elements are available for use:

•Television Spots •Radio Spots

•A New Online Ad Generator for local customization •Print Ads

•Outdoor Billboards, Bus Shelters, Posters

•Web Banners

Page 6: Burnell&Bragdon Listing Presentation

Real Estate Agency Relationship• A CLIENT receives representation from a Real Estate Licensee.A CLIENT receives representation from a Real Estate Licensee.

• By arrangement that licensee will represent your interests above all others in By arrangement that licensee will represent your interests above all others in a real estate transaction.a real estate transaction.

• Acting on your behalf we will employ our best efforts to negotiate the best Acting on your behalf we will employ our best efforts to negotiate the best price and terms in a real estate transaction. We owe you utmost loyalty and price and terms in a real estate transaction. We owe you utmost loyalty and must pass on any information we know that may influence your decision to must pass on any information we know that may influence your decision to buy or sell. You can rely on us to preserve confidential information provided buy or sell. You can rely on us to preserve confidential information provided by you. You can expect to receive timely accounting of money or property by you. You can expect to receive timely accounting of money or property related to and received during your relationship with us. related to and received during your relationship with us.

• Your listing agreement establishes you as a client of Your listing agreement establishes you as a client of April/DonnaApril/Donna

Burnell & Bragdon Real Estate TeamBurnell & Bragdon Real Estate Team

A “Customer” receives information and assistance from a Real Estate Licensee. A “Customer” receives information and assistance from a Real Estate Licensee.

We do not represent ther seller and the buyer at the same time. If the seller is a client the buyer is a customer.We do not represent ther seller and the buyer at the same time. If the seller is a client the buyer is a customer.

Page 7: Burnell&Bragdon Listing Presentation

Finding us is easy…..

for you and the buyer

•Personal Promotion

•Print Media Recognition

•Yellow Pages in Phone Book

We are centrally & visually locate.

We have 3 phone lines into our office.

Toll-Free

24 Hour Fax Line

24 hour voice mail

If we are on the phone, you will automatically get our voice mail, to leave a message.

If we are out of our office, with a client, or on personal time, you will receive our voice mail.

We check our message often

Returning our messages is top priority!!!!!!

Page 8: Burnell&Bragdon Listing Presentation

Errors and Omissions Insurance

• This protects our clients and us if any law suit is filed.

• Our office carries a 1 Million Dollar Policy ($1,000,000) with Neal Associates.

• They are our team of lawyers that are ready to cover us or advise us. They provide risk management on key Real Estate Topics to help us protect.

Page 9: Burnell&Bragdon Listing Presentation

How willHow will BuyersBuyers and and other other agentsagents who have Buyers who have Buyers findfind Information/Photos ofInformation/Photos of youryour

PropertyProperty????????

•MLS

•Internet

•April &Donna

•Print Media

Page 10: Burnell&Bragdon Listing Presentation

MLS or Multiple Listing Service works to expose your property to other agents/offices quickly via the internet

They can then expose your property to all their buyers!! More buyers…. More chances of selling!

Digital photography and virtual tours give buyers and agents the opportunity to preview before looking.

. A good first step in deciding if your property is for them!

Page 11: Burnell&Bragdon Listing Presentation

List Hub.com

Page 12: Burnell&Bragdon Listing Presentation

IDX=Internet Data Exchange• Simply, what is Internet Data

Exchange ( IDX ) ?

• IDX gives MLS Participants the right to display limited property information from the MLS database on their Internet websites. 

• Q. Why should we let our listings be displayed on our competitors' website?

• A. Letting other Participants display listings on the Internet is a business decision each Participant must make, taking into account their duty to promote the best interests of their clients; to cooperate with other REALTORS; and the opportunity to use the Internet to better serve their clients and customers.

Page 13: Burnell&Bragdon Listing Presentation

Where Did Internet Buyers Choose a Agent?

Internet Buyers

Offline22%

Internet78%

•Of those who found agent online, 88% found them via a home listing

Page 14: Burnell&Bragdon Listing Presentation

Realtor.com

• The MLS information we submit on each listing is automatically forwarded to Realtor.com

• Which then exposes your property,,,

World Wide!!! VIA the Internet

• Burnell&Bragdon offers an ENHANCED Listing Site

Page 15: Burnell&Bragdon Listing Presentation

Description $373,100

Located in City: LOWELL, Zip Code: 04433

• Features School District: SAD

• 1.96 acre's) Level lot is 85378 sq. ft.

• Body of water: COLD STREAM POND

• 125 ft. waterfront

• Attached parking 1 car garage

• Boat facilities Boat dockage

• Automatic garage door

• Hot tub Waterfront property

• Shingle roof Wood siding

• Frame exterior

• Estimated annual taxes: $2297

• Private sewer service Private water supply

• 2 total bath's) 3 total bedroom's)

• Bathroom on main floor Cathedral ceiling

• Master bedroom upstairs

• Total interior sq. ft.: 2658

• Hot water Oil heating Baseboard heat

• Wood stove Clothes dryer Electric range Dishwasher Refrigerator Clothes washer6 total rooms Finished basement Master bedroom

• Colonial style Year built: 1991

                  Realtor.com (Enhanced Website)

Page 16: Burnell&Bragdon Listing Presentation

Signage is one of the biggest marketing tools April and Donna

use.

•All buyers look at more than one property and rarely purchase the

one the they have called on

When an

When an “s

ignage call”

comes i

n

comes i

n

April andand D

onna use th

eir exp

ertise

use th

eir exp

ertise

To turn th

at calle

r into a

To turn th

at calle

r into a

Pre-Qualifi

ed buyer

Pre-Qualifi

ed buyer

That can purch

ase yo

ur property

, not

That can purch

ase yo

ur property

, not

just look a

t it!

just look a

t it!

Page 17: Burnell&Bragdon Listing Presentation

FACTUAL DATA HELPS PAINT

A REAL PICTURE OF PROPERTY VALUE

Page 18: Burnell&Bragdon Listing Presentation

BURNELL&BRAGDON REAL ESTATE

APRIL & DONNA

A PROFESSIONAL REAL ESTATE TEAM

COMPARATIVE

MARKET ANALYSIS

Selling at the right price is key to

turning a listing into a timely sale.

Page 19: Burnell&Bragdon Listing Presentation

SOLD PROPERTIESRegardless of what people may ask for their properties,

the only valid test of value is the price for which they actually sold

CURRENT PROPERTIESThe properties currently on the market constitutes the competition

in today’s market. DOM indicates how many days the property has been

on the market. Is that property going to help sell yours? Or will yours

help sell theirs?

Page 20: Burnell&Bragdon Listing Presentation

Some indicators of value are not in your control

• Economic conditions

• Jobs available of people for those jobs

• Average wage of area jobs

• The number of people coming or going to an area

• The different physical attractions to an area

• Number and quality of schools

• Police protection

• Fire protection

• Tax Base

Page 21: Burnell&Bragdon Listing Presentation

• Principle of Substitution • Regression &Progression

Value: $250,000 Value:______?

$9,000.00 WELL $17,000 WELL

•Value is determined by what a purchaser

gets OUT of a product….Not what an owner

has IN it.

•REGRESSION

•PROGRESSION

Surrounding property values influence the value of your property.

•SUBSTITUIONREGRESSION

& PROGRESSION

Page 22: Burnell&Bragdon Listing Presentation

LISTING RANGEThe “listing range” we suggest does not

mean the sale of your property could not

occur at a higher or even lower price.

The price you ultimately receive will depend

On your motivation, the motivation of the

buyer, and the market conditions at the time of the offer

received.

Once we have tested the market at your listing price, we will

make periodic reviews to ensure we remain competitive.

Page 23: Burnell&Bragdon Listing Presentation

The Price We Market Your Property at is Your Decision.

Our job is to advise you of the market conditions and the other factors you need to

make your decision.

WE WORK FOR YOU!

Select you Real Estate Broker on his/her service plan and credentials.

Listing price/market value is a separate issue.Bargaining Room: Buyers may offer low, but they will do that at ANY price.

It is easier to negotiate up to fair market value than to an inflated price.

Page 24: Burnell&Bragdon Listing Presentation

Enhancements and

Protections

For Our

Listing Clients

Page 25: Burnell&Bragdon Listing Presentation

•We recommend Mortgage Brokers whom

we have a good working relationship

to team up with any potential buyers.

•We know from past experience they

will do a quality job in a timely manner.

•Most buyers we receive call from are

to be pre-qualified before we show them

your property.

•This saves time and effort on your

part and ours.

Page 26: Burnell&Bragdon Listing Presentation

Maximize Your Profits

Dress your House for Success

A checklist to help you sell

your house for the best price

in the least amount of time.

Asked April and Donna

for a check list

Brochure

Page 27: Burnell&Bragdon Listing Presentation

24 HOUR Notice of any showing will always be hoped for,

The decision will always be yours to make.

Although you love your Petsothers may not.

We try to attain comfort for viewing your home, your presence may be a distraction from your property.

Any results of a Showing will be communicated as soon as we know.

Buyer Brokers may not

wish to communicate

any motivation to us.

A monthly report

of activity will be

mailed /e-mailed to

you.

Your VERY own personal website

Page 28: Burnell&Bragdon Listing Presentation

April and Donnawill handle all follow up & keep you informed

after a contract has been accepted.

April and Donna

•Lawyers •Surveyors•Mortgage Loan

Officers

•Inspections •Appraisers •Foresters

•Closing Location and Time

To include but not limited to coordinate time tables and schedules

•Attendance At All Proceedings

Page 29: Burnell&Bragdon Listing Presentation

•When we receive an offer from another

broker or write a buyers proposal to

purchase your property……

April or Donna will use their top notch

negotiation skills, training, and experience to help you objectively to evaluate every buyers proposal.

Our goal is to write a legally binding

win-win agreement that will be most

Likely make it through the entire process.

Page 30: Burnell&Bragdon Listing Presentation

April & Donna offer a full service Real Estate Marketing ProgramWe are paid in several ways

1. Flat Fee (Minimums and Hourly)

2. Per Service Fee

3. A Commission Basis 7%-10%

Most Popular is the commission basis, there is fee until your

Property is sold.

There is no additional fee for another broker to show his/her

buyer your property.

We may not be the one who sells your property

but we hope to be the reason WHY!!

Page 31: Burnell&Bragdon Listing Presentation

Seller NET SheetBurnell & Bragdon Real Estate

Contract Price $____________________ Estimated Closing Costs

Recording Fees and Deed $_______________(Take name off deed) Home Warranty $_______________ Brokerage Fee $_______________(7%-10%) Tax Stamps ($2.20 per 1000) $_______________ Discount Points (3% of loan) $_______________(Financing may require) Seller Paid Closing Costs $_______________(To help with financing) Taxes, Water, Sewer $_______________(Pro-Rated day of closing) Total $______________________ NET CASH TO SELLER $_______________ Encumbrances First Mortgage $_______________ (Markets Change what an owner PAID FOR A PROPERTY DOES NOT ALWAYS MEAN IT IS WHAT an owner CAN RECEIVE BACK from a property.) Second Mortgage $______________ Sellers Approximate Proceeds $____________________ **What an owner NEEDS for a property does not increase the value of property. The above is an estimate only and the actual costs would be incurred if an actual sale is consummated. The actual amounts are not guaranteed in any way.

Page 32: Burnell&Bragdon Listing Presentation

In CONCLUSION>>>We hope you will agree,,,,,,,,,

Burnell & Bragdon Real Estate

April and Donna

Are the brokers of choice to ensure you have hiredAre the brokers of choice to ensure you have hired

someone withsomeone with

Solutions to your home selling needs!!

Thank-You!